Media Planning Senior Associate

Colombia·Calisenior

OtherAssociate

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Overview

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence,

Technical Tools

excel

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

The Media Planning Senior Associate is a pivotal role responsible for developing and implementing comprehensive 360-degree media strategies that support brand objectives and engage diverse audiences. This professional will leverage their 3+ years of experience in media controls and basic marketing concepts (both online and offline) to analyze market trends, craft strategic media proposals, manage budgets, and ensure efficient campaign execution. Utilizing advanced media tools such as MWS, TGI, and Excel, they will be instrumental in generating analytical reports, optimizing media flows, and managing financial adjustments. The role demands an organized, detail-oriented individual with strong analytical and communication skills, capable of strategic thinking, effective negotiation, and collaborative teamwork to drive maximum client effectiveness and achieve desired brand outcomes.

Requirements

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Education:Professional degree in Advertising, Marketing, Economics, or Engineering.
Experience:3+ years in media controls, applying basic marketing concepts (on/off media), and developing 360-degree media strategies.
Technical Proficiency:Proficient in media tools (MWS, TGI, Media Tools) and advanced Excel.
Analytical Skills:Strong analytical thinking, business vision, and investigative approach.
Communication & Negotiation:Excellent communication, presentation development, and negotiation skills; ability to "sell" ideas.
Organizational:Highly organized, detail-oriented, and skilled in time management and prioritization.
Collaboration:Proven ability to work effectively in a team environment.

Assertive communication to translate technical concepts into business language.

What We Offer

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Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.