Media Activation Associate

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As a Media Activation Associate, you will support the day-to-day activation of digital media campaigns, building foundational knowledge across platforms and tools. You will assist with campaign implementation, monitoring, and reporting, while developing an understanding of audience targeting, optimization techniques, and performance metrics, with the opportunity to progress toward managing campaigns independently.

• Bachelor's degree in a related field. (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).
• Basic understanding of digital marketing concepts.
• Strong Microsoft Excel and Powerpoint skills is a plus.
• Excellent attention to detail and organizational skills.
• Comfortable with data analysis is a plus.
• Client facing attitude and great communication skills
• Curious about the whole programmatic media ecosystem and excited about programmatic media as the future of media planning and buying
• Passionate and commitment to master WPP Media’s best-in-class AI tools and platforms to create innovative solutions for client’s growth

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
• Working with partners and attending regular platform training to develop programmatic skillset.

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
• Maintain standards and process throughout the end-to-end campaign lifecycle

• Proficient in campaign setup and execution across all platforms. Able to manage the end-to-end campaign execution with minimal guidance.
• Develop relationships and earn trust with your own team and client teams

• Become a trusted advisor and partner to your client team
• Be able to provide optimization suggestions and work with client team to improve campaign performance
• Oversee effective and accurate optimizations and delivery of campaigns
• Have a good understanding of WPP AI tools and be confident to use them effectively during day to day.

• Become a trusted advisor to your client teams and work closely with them to advance clients’ programmatic maturity level.
• Able to manage the programmatic accounts independently.