Principal Partner

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

This role reports to the Head – Client leadership

• You get to work on the biggest advertiser of the country.
• Lead and be the torch bearer within the organization to bring in competitive insights which will help clients plan for relevant actions in the present as well as future.
• Ability to work under pressure and short turnaround time keeping you nimble and agile in this challenging work environment. (We see this as a positive learning experience)

• Establish leadership stance among key stakeholders both on client and agency side(basis previous experience establish what can you bring on the table)
• Translate the client’s needs into clear direction for Mindshare and GroupM resources working on the account
• Become completely familiar with the client’s organizational structure, overall business model, marketing calendar and the needs of key stakeholders
• Understand the Mindshare way of working and are able to navigate through the verticals

• Foster strong client relationships across the client portfolio for self and have a strong understanding of the client’s key business requirements (at a category/segment level)
• To be recognized as their trusted advisor, execute and deliver competitive insights (media and business) for the biggest competitors
• Identify opportunity and collaborate with internal team / potential partners to deliver the best possible business solution for each client.
• Demonstrated the ability to guide and coach other teams, helping them improve their strategic thinking skills and knowledge of reading/ decoding data sets across different data sources (financial results, analyst reports etc)

• Set up a mechanism to share the best work across Mindshare global and Group M India.
• Build client satisfaction by soliciting critical feedback

• Continuously analyse reports which gives a view of FMCG trends, market changes and competitive intelligence.
• Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities. Should be able to lead strategic conversations on Media and business that drives business outcomes
• Collaborate with different teams to turn insights into actions for the business
• Ensure timely team appraisals and clear development goals for team members; identify and follow through on appropriate training and career development for the team
• Consolidate and strengthen senior client relationships, positioning Mindshare as a trusted business partner and fearless advocate for innovative
• Cultivate client satisfaction through proactive feedback solicitation and a consultative
• Act as a client visionary, providing valuable perspectives based on a deep understanding of their business landscape, challenges, and
• Develop and execute comprehensive strategic approaches aligned with the client's business objectives, overseeing annual planning with the client team.
• Day to day point of contact for other client non -campaign related
• Oversee business financial accounting, ensuring accuracy and
• Manage campaign development schedules and investment charters, including the status of POs/partnerships, risk mitigation for campaign/project delays, and commercial
• Supervise, support, and manage work related to business growth and strategic development
• Inspire and unify the team by articulating shared goals and fostering a collaborative
• Lead and establish collaborative operating models across senior stakeholders from specialist functions such as Measurement, Data Analytics, and Content.
• Uphold a talent-centric approach in all operations, building a performance-oriented and motivated

• Review agency capabilities C resources needed to service
• Drive thought leadership and industry-defining work through structured communication planning and full utilization of cross-functional WPP capabilities.
• Develop a roadmap for transforming and maturing the client's approach to media and
• Work with Choreograph, GroupM Investment, Talent, and delivery teams on solutions as outputs from digital maturity assessments.
• Determine strategic segment/audience review consumer journey, media touchpoints, and engagements using a guided measurement framework to determine KPIs.

• Understanding business principles and good practice to perceive issues in both financial and commercial terms.
• Highly passionate, collaborative, outgoing, adaptive media/business leader and thinker
• Articulation of thoughts/ideas/insights is a critical ask for this role
• Proven track record of collaborating with key decision-makers within
• Extensive experience engaging with various stakeholders, including suppliers, advertising/marketing agencies, and media owners.
• Experience of working on large FMCG and CPG brands is a
• Deep understanding of the media landscape, industry intricacies, business dynamics, brand nuances, and consumer insights.
• Comprehensive understanding of business principles and practices, with the ability to perceive issues from financial and commercial
• Strong business acumen C Commercial Orientation understands allocation of resources and the right proposition selling to
• Ability to understand Offline C Online and their role in shaping clients’ Understanding of media buying/ planning/ brand investments/ tools used.

• Minimum 13 years+ total work experience in media business consultancy, market research/analytics or business analyst, of which at least 3-4 years have been spent working on media/communications planning related business. FMCG experience (client / agency) will be a definitive added advantage
• Exceptional team management abilities that foster a unified and esteemed work
• Highly refined presentation and facilitation
• Seasoned in overseeing substantial projects and managing their successful
• Acute inquisitiveness and understanding of an entrepreneur’s