Senior Manager, Commercial APAC

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

WPP Media is seeking a Senior Manager, Commercial, APAC to support commercial excellence, client profitability and scalable growth across the region. 

Reporting into the Regional Commercial Lead / Regional Chief Commercial Officer, this role will support the execution of commercial strategy across assigned clients and markets, with a focus on financial governance, operational efficiency and value delivery. 

The Senior Manager will partner closely with regional and market commercial, finance and client leadership teams to improve client profitability, strengthen commercial processes and enable better decision-making through data, reporting and financial insights. 

This role requires strong commercial acumen, analytical capability and stakeholder management skills, with the ability to influence cross-functional teams and drive consistent execution across markets. 

Key Responsibilities 

• Support the execution of regional commercial strategy, aligning initiatives with business growth and profitability objectives.
• Act as a commercial business partner to client leads and agency teams, supporting financial performance and accountability across assigned accounts.
• Identify and support client profitability improvement initiatives, including revenue optimisation, cost control and margin management. 
• Manage budgeting, forecasting and financial planning activities for assigned client portfolios, working closely with Finance and Commercial leadership. 
• Support the implementation and refinement of commercial frameworks,processes and reporting structures across APAC markets. 
• Review client financial reporting to ensure accuracy,compliance and alignment with contractual requirements, including media credits, OMI and reporting standards. 
• Partner with cross-functional teams, including Finance, Investment and Operations, to streamline workflows and improve operational efficiency.
• Support new business pitches and commercial modelling, including pricing inputs, resource assumptions and scenario analysis. 
• Contribute to client tiering and segmentation work, ensuring commercial support models are aligned to client size,complexity and growth potential. 
• Build and maintain strong working relationships with internal stakeholders and client-facing teams, supporting commercial decisions with clear analysis and recommendations. 
• Coach junior team members and share commercial best practices across markets where required.
• Support automation and reporting transformation initiatives to improve data visibility, consistency and decision-making.

Skills and Experience 

• 7+ years of experience in commercial, finance, business operations or related roles, ideally within media, advertising or marketing services. 
• Good understanding of media agency business models, client contracts and key revenue drivers. 
• Experience supporting profitability reviews, financial planning,forecasting and commercial analysis. 
• Experience working across regional or multi-market environments, with APAC exposure preferred.
• Strong analytical and problem-solving skills, with the ability to translate data into practical insights and recommendations.
• Strong stakeholder management and communication skills, with confidence working with finance, commercial and client leadership teams.
• Ability to support process standardisation, framework implementation and operational improvement initiatives. 
• Experience supporting new business pitches, pricing analysis or commercial negotiations is advantageous.
• Some experience coaching,guiding or mentoring junior colleagues is preferred. 
• Strong proficiency in financial modelling, forecasting and reporting tools, including Excel and relevant finance or BI platforms. 
• Bachelor’s degree in Finance, Business or a related field; MBA or equivalent is advantageous but not required. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.