Senior Media Planner - Digital

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We are currently looking for a Senior Media Planner - Digital to join us. In this role, you will be responsible for working closely with the Business Manager Digital and existing teams to devise digital strategies for a portfolio of brands.

This role reports to Business Director

• You get to work some of the largest clients in the country.
• Get to work closely with top publishers such as Google & Facebook.
• Get to explore new digital platforms for your campaigns.

• Understand and manage client expectations and work on deliverables.
• Independently manage the client and bring in new digital ideas for the client/brand portfolio.

• Setting the digital way-forward for brands, setting the digital direction.
• New platform exploration and develop connected platform digital media solutions.
• Successfully pitch for new businesses.

• Emerged as the contact person both internally and amongst clients for digital solutions.
• Become the team lead on the account.
• Showcase digital work done for awards.

• Contribute in strategy development and share insights from the industry.
• Develop media plans and ensure they are entered on all relevant platforms including deployment and finance.
• Deploy aligned plans and monitor campaigns in order to ensure KPI delivery. Manage releases and ensure records are up to date on all platforms.
• Manage day-to-day client interactions, expectations, and deliverables.
• Coordinate with clients for execution as and when required.
• Help senior planner in deal negotiations and coordination with partners.
• Work closely with the client throughout entire program to maintain performance and resolve any performance issues.

• Keen interest in digital and digital trends.
• Strong oral and written communication skills/ presentation skills and interpersonal skills.
• Go getter with a keen nature.

• Google Certified, (otherwise will need to be certified before the end of probation).
• 4+ years’ experience in digital planning / marketing / media.
• Must have a Bachelors degree from a reputable university of equivalent. 

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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