Senior Manager, Performance

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact:

We are looking for a Senior Manager to lead performance-driven digital media implementation, focusing on Programmatic Video, YouTube, OTT/CTV, Meta, and TikTok campaigns.

This role primarily focuses on stakeholder management, media consultation, and hands-on campaign operations, requiring strong expertise in media buying planning, campaign implementation, optimization, pacing management, and performance delivery across large-scale branding campaigns.

The candidate will work closely with regional HUB teams, platform partners, internal teams, and client stakeholders (media team/ brand team) to ensure smooth campaign delivery and strong media performance. The role also requires providing consultation to internal teams on holistic full-funnel approaches including eCommerce onsite, CPAS, and TikTok Shop integration from a media perspective, while not directly handling eCommerce/social commerce execution.

• Develop detailed media buying plans based on client brief, campaign phasing, KPI, and budget allocation.
• Build and manage media plans, budget trackers, pacing files, and implementation documents primarily in Excel.
• Lead end-to-end campaign setup, trafficking coordination, QA, monitoring, and optimization across platforms.
• Ensure campaigns are launched accurately and delivered according to agreed timeline and KPI.
• Propose innovative media ideas and emerging solutions for branding campaigns (optional)

• Manage and optimize campaigns across:
• DV360
• Google Ads / YouTube
• OTT/CTV inventory
• Meta
• TikTok
• Monitor campaign pacing, delivery, frequency, viewability, VTR, CPM, CPCV, CTR, and other performance metrics.
• Proactively identify optimization opportunities to improve delivery efficiency and campaign effectiveness.
• Troubleshoot delivery issues and coordinate with platform partners to resolve campaign challenges.

• Work closely with hub teams, platform partners, ad operations teams, and internal stakeholders for campaign execution alignment.
• Coordinate with media planning teams to ensure implementation accurately reflects approved media strategy and phasing.
• Support internal teams with media recommendations and platform best practices.

• Provide guidance to internal teams on holistic campaign approaches including:
• eCommerce onsite media
• Facebook CPAS
• TikTok Shop ecosystem
• Support alignment between upper-funnel branding campaigns and lower-funnel commerce objectives.
• Collaborate with commerce teams when integrated campaigns are required.

• Prepare campaign reports, performance updates, and post-campaign analyses.
• Consolidate learning and optimization recommendations for future campaigns.
• Ensure data accuracy and report quality across all campaign deliverables.

Skills and experience:

• 5–8+ years of experience in digital media buying, campaign management, or performance media operations.
• Strong hands-on experience managing branding campaigns across programmatic video and social platforms.
• Experience working on FMCG clients or large-scale media accounts is highly preferred.

• Strong hands-on expertise in:
• DV360
• Google Ads / YouTube
• OTT/CTV buying
• Meta Ads Manager
• TikTok Ads Manager
• Strong knowledge of campaign implementation, optimization, pacing, and troubleshooting.
• Advanced Excel skills for media planning, budget tracking, and reporting.
• Understanding of digital media metrics and campaign performance analysis.

• Strong attention to detail and operational excellence.
• Good stakeholder management and communication skills.
• Ability to manage multiple campaigns simultaneously under tight timelines.
• Problem-solving mindset with strong ownership and accountability.
• Ability to work effectively with regional/global stakeholders and cross-functional teams.

• This role is primarily focused on media buying operations, implementation, optimization, and campaign delivery.
• This role is not responsible for strategic communications planning or hands-on eCommerce/social commerce operations execution.
• The role may provide consultation and support on holistic media integration across branding and commerce ecosystems.