Social Media Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit WPP.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platforms, people, and partners together to create limitless opportunities for growth.

At WPP Media, we believe in the power of our culture and our people. It's what enables us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open Environment by Balancing People and Client Experiences while Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We are looking for a Social Media Manager to join our team. In this role, you will lead the social media strategy and execution for a portfolio of brands across multiple platforms. You will be responsible for developing engaging content strategies, managing campaign execution, driving audience growth, and delivering measurable business outcomes through social media.

You will collaborate closely with internal planning, creative, strategy, media buying, and client teams to create impactful social-first campaigns that strengthen brand presence and engagement.

This role reports to the Business Director.

• Manage social media for some of Pakistan's leading local and global brands.
• Work closely with top platforms including Meta, TikTok, LinkedIn, Snapchat, X, and YouTube.
• Shape innovative, trend-driven campaigns that influence brand conversations and business growth.

• Understand client businesses, objectives, audiences, and brand guidelines.
• Manage day-to-day social media deliverables across assigned accounts.
• Build strong relationships with clients and internal teams.
• Monitor campaign performance and optimize content accordingly.

• Lead social media strategies for key brands.
• Drive audience growth, engagement, and community management excellence.
• Introduce new platform opportunities, creator collaborations, and emerging social trends.
• Present strategic recommendations and performance insights to clients.

• Become the trusted social media lead for your client portfolio.
• Successfully contribute to new business pitches and integrated campaigns.
• Deliver award-worthy social campaigns and innovative digital activations.
• Mentor junior team members and contribute to capability building within the team.

• Develop and execute comprehensive social media strategies aligned with client objectives.
• Build monthly and campaign-based content calendars across multiple platforms.
• Work closely with creative teams to develop engaging content, copy, and campaign concepts.
• Manage social media publishing schedules and ensure timely execution.
• Monitor platform performance and optimize campaigns based on key performance metrics.
• Analyze campaign results and prepare insightful client reports with actionable recommendations.
• Stay updated with platform algorithms, emerging trends, creator economy developments, and industry best practices.
• Coordinate with media planning and buying teams to maximize paid social campaign performance.
• Manage influencer collaborations and social content partnerships where required.
• Handle day-to-day client communication related to social media activities and campaign execution.
• Ensure brand consistency across all social platforms.
• Support new business pitches with social media strategy and recommendations.

• Strong understanding of social media strategy, content marketing, and platform best practices.
• Excellent storytelling, copywriting, and communication skills.
• Strong analytical mindset with the ability to interpret campaign performance data.
• Deep understanding of audience behavior across digital platforms.
• Excellent presentation and stakeholder management skills.
• Creative thinking with a passion for social media, culture, and emerging digital trends.
• Ability to manage multiple brands and deadlines in a fast-paced environment.

• Bachelor’s degree in marketing, Media, Communications, Business, or a related field.
• 4–6 years of experience managing social media for brands or agencies.
• Hands-on experience with Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, or similar platforms.
• Experience using social media analytics and reporting tools.
• Strong knowledge of content strategy, influencer marketing, and paid social campaigns.
• Google Analytics, Meta Blueprint, or relevant social media certifications will be an advantage.

WPP Media Pakistan is the leading global media investment management operation in Pakistan. With rapid digital adoption, growing social media penetration, and evolving consumer behavior, Pakistan offers tremendous opportunities across social media, creator marketing, e-commerce, digital content, and data-driven marketing solutions.

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