Traffic Coordinator

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is the management arm of WPP Group's media agencies, including such brands as Mindshare, Wavemaker, T&Pm, EssenceMediaCom, Neo and OpenMind.

We are the leading media Activation network in the world and the stewards of nearly one-third of all global ad spending.

Our clients are leaders in their respective industries and represent more than 330 of the Fortune Global 500, more than half of the NASDAQ 100 and more than 30 of the Fortune e-50.

As an elite provider of communication services, our culture is built on fostering innovation and best practices to help our clients maximize their marketing and media objectives.

The Integrated Traffic Coordinator is responsible for managing and supporting campaigns across broadcast and digital media channels. This role ensures that all creative assets are fully vetted, accurately distributed, and accompanied by clear, actionable guidance for broadcasters, digital publishers and platform partners.

Integrated Traffic Coordinators work across multiple client assignments and collaborate closely with creative agencies, production partners and, when applicable, clients who develop their own assets.

• Manage end-to-end creative asset trafficking across broadcast and digital campaigns, ensuring all materials meet technical, platform, and quality requirements.
• Review, verify, and QC creative assets (e.g., video, audio, display) before activation with broadcasting partners and digital publishers.
• Provide detailed instructions to broadcasters and digital publishing teams on how assets should be used, including specifications, placement guidance, and versioning requirements.
• Collaborate with creative agencies and client production teams to provide final deliverables, specs and deadlines, troubleshoot discrepancies, and ensure timely delivery.
• Track and manage multiple campaigns simultaneously, maintaining accuracy, organization, and adherence to deadlines across several client portfolios.
• Monitor delivery workflows to ensure assets are activated correctly and aligned with media plans.
• Partner with internal teams including Ad Operations, Planning, and Activation to maintain smooth coordination throughout the campaign lifecycle.

• Strong attention to detail and commitment to accuracy.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and collaboration skills.
• Familiarity with broadcast and digital media platforms, asset specifications, and trafficking workflows is a plus.
• Knowledge of Microsoft Office and Google Docs