VP Analytics

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Choreograph is WPP’s global data, analytics, product and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Our UK Analytics team is one of our strongest globally, with 120 Analysts providing WPP Media’s clients with a full range of Analytics services that make tangible differences to our clients. There are three key teams within Choreograph Analytics UK:

1.    Modelling team – this is the largest part of the team and is responsible for all of our modelling work, including MMM, brand health modelling, RBA and other bespoke modelling solutions. Most of this team’s work is out of scope and sold in as paid for additional service to our clients. 
2.    Analytics Consultancy – this part of the team conducts most other forms of day-to-day analytics for our clients, often working closely with the modelling team, but not undertaking the modelling themselves. Their responsibilities are broad and are centred around embedding analytics into our day-to-day media planning. Their responsibilities include helping clients with their measurement frameworks, using the modelling work done by our teams or external agencies, owning the test and learn roadmap, setting up and measuring media tests and adding the insight to our PCAs. This team is often included directly in our media planning fees, with many people fully FTE’d on clients. Their time is also sold on a project basis. Sitting within this team are our three Agency Leads, each one acting as the main point of contact between the agency client teams and all our UK Analytics team.
3.    Data Science & Solutions team – the smallest, but still crucial part of the team. This team have two key roles. Firstly, they deliver any modelling outside of that undertaken in the Modelling team. Secondly, they build bespoke tools and solutions for our UK team, which assist the other Analytics teams.

•    Experience in marketing effectiveness, with a comprehensive knowledge of all marketing measurement and analytics techniques and best practices
•    Thorough knowledge of media agency operations and the media planning lifecycle
•    Demonstrable experience in client relationship management, with the ability to influence senior stakeholders and translate complex analytical insights into actionable business strategies
•    Strong commercial acumen, with experience in identifying new business opportunities and contributing to revenue growth
•    Excellent storytelling skills, capable of presenting complex data in a clear, concise, and compelling manner
•    Experience in leading and mentoring analytical teams, fostering a culture of continuous learning and development
•    Excellent communication and presentation skills, both written and verbal, with the ability to engage diverse audiences
•    A proactive and collaborative approach, with the ability to work effectively across multiple teams and stakeholders within a large, complex organisation