WPP Media: SEO Executive- Lebanon

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are seeking a SEO Executive to join our growing Organic Search team. You will be part of the Organic Performance team, which helps clients improve performance and user experience across digital assets via organic (non-paid) channels like organic search (SEO), content optimization, and integrated search.

· Execute SEO strategy by understanding the client’s products, competition, industry landscape, marketing goals and objectives.

· Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements.

· Ensure strong project management skills and delivery against deadlines. The ability to multitask is a must-have.

· Attend client and agency meetings to present deliverables, SEO strategies results, and tactics

· Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical seo score, etc.)

· Review and analyze competitor sites and understand their organic search approach

· Perform keyword research, grouping keywords into logical themes and prioritizing them based on search volume, intent and relevance to your client’s website.

· Perform gap analysis, research on the website’s niche, trending topics and competitors to deliver content ideas to be put into production

· Optimize key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.

· Perform audits of the technical factors affecting search engine optimization (crawling, indexing, duplication, structured data, core web vitals etc.).

· Produce insightful and comprehensive technical recommendations.

· Analyse regular crawls to assess site health and identify opportunities.

· Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing, etc.

· Work closely with the Paid Search team to execute integrated search strategy.

· Work closely with client teams and 3rd party web development teams to ensure optimizations and implemented efficiently.

· Stay current with industry trends, best practices, and discusses potential impact with team on client work

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

· Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

· Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

· Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

· 1 year of experience doing SEO in a digital media agency or in-house.

· Basic knowledge of HTML.

· Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential

· Attention to detail is essential.

· Ability to work autonomously and to meet deadlines.

· Willingness to keep up to date with Google’s algorithm changes.

· Adaptable and able to flex with changes in prioritization to meet new or changed goals.