Head of Content (Remote - Work from Anywhere)

Diversity is at the heart of who we are at Xapo Bank.
We’re a fully distributed team of over 160 Xapiens that work remotely from 50+ countries around the world.

Our beginning: A world that enjoys economic freedom and wealth protection,no matter where you live or who is running your country.
To achieve that, we search the world for the best people for the job.
We work hard, think globally, and inspire each other to learn and grow.
We are committed to changing the way things are done.

Although we are headquartered in Gibraltar, this is a full time, 100% remote position 
Work from anywhere!

We are looking for a Head of Content to own content as a measurable acquisition and engagement channel, not a brand exercise. You will be accountable for the numbers: organic traffic and search ranking growth, content-attributed sign-ups, engagement rates across channels, and the output cadence of the team.

You will run the content function operationally — planning, producing, and distributing content across web, social, email, and video — while ensuring tone and editorial quality stay consistent with Xapo's brand at scale.

• →Own content-driven acquisition metrics
  Take direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly.
  
  
• →Run SEO as a measured discipline
  Own keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them.
  
  
• →Manage output and consistency at scale
  Set and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance.
  
  
• →Lead and develop the content team
  Line-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type.
  
  
• →Drive channel-specific engagement
  Own engagement metrics per channel (e.g. email open/click rates, social engagement rate, video completion rate) and adjust strategy to specific, tracked targets rather than general "resonance."
  
  
• →Report on content performance
  Produce regular reporting on traffic, conversion, engagement, and ranking metrics so stakeholders can see content's contribution without reconstructing the numbers themselves.
  
  
• →Partner cross-functionally: Work with Growth, Product, and Compliance to ensure content supports acquisition goals while staying within brand and regulatory guardrails.