Z1Tech2mo ago

Product Lead - AdTech

India·GurugramFull Timelead

OtherProduct Lead

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Quick Summary

Overview

VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention.

Technical Tools

OtherProduct Lead

VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention. Our solutions drive the right outcomes for brands by combining creativity, reach, and targeting across devices, enabling the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance. We develop impactful connections by curating customized video-driven experiences that convert brand awareness into measurable response.

About the Role

We are looking for a highly driven and experienced Product Lead to define and execute the product strategy, roadmap, and delivery for our AdTech platform. The role involves building scalable advertising solutions, driving ecosystem integrations, enhancing publisher monetization, and delivering innovative products across the programmatic advertising ecosystem. You will collaborate closely with Engineering, Business, Ad Operations, Sales, and external partners to build high-performance products that power the next generation of digital advertising.

Product Strategy & Platform Evolution

Define and execute the product roadmap for VDO.AI's AdTech platform.

Drive product initiatives across programmatic advertising, publisher monetization, video advertising, CTV, identity solutions, and platform integrations.

Stay updated on emerging trends in AdTech, privacy, identity, AI, and digital advertising

Platform Integrations

Own end-to-end integrations with SSPs, DSPs, Ad Exchanges, Publishers, Data Providers, Measurement Partners, and other ecosystem partners.

Prioritize integrations based on business impact, customer value, and technical feasibility.

Collaborate with internal and external stakeholders to ensure successful partner onboarding and product launches.

Platform Optimization & Scalability

Drive improvements in platform performance, scalability, monetization, revenue optimization, latency, and overall user experience.

Work closely with Engineering teams to identify scalability challenges and define technical solutions.

Establish KPIs around product adoption, revenue growth, operational efficiency, and platform performance.

Product Discovery & Customer Insights

Engage with customers, partners, and internal teams to understand pain points and identify opportunities.

Translate complex business requirements into clear product specifications and development priorities.

Balance short-term customer needs with long-term platform strategy.

Experience

Minimum 5 years of Product Management experience, preferably within the AdTech ecosystem.

Strong understanding of Programmatic Advertising, SSPs, DSPs, Ad Exchanges, Publisher Monetization, RTB, Video Advertising, CTV, Identity Solutions, and Ad Serving.

Proven experience managing platform products, partner integrations, or advertising technology solutions.

Experience working on scalable, data-intensive products.

Technical Skills

Strong understanding of AdTech architecture, programmatic advertising workflows, API integrations, and advertising technologies.

Familiarity with RTB, SSP/DSP integrations, publisher monetization, video advertising, CTV, identity solutions, or ad serving technologies.

Ability to collaborate effectively with engineering teams on complex technical initiatives.

Strong analytical and problem-solving skills with a data-driven approach to product decisions.

Preferred Qualifications

Experience working with leading AdTech platforms, publishers, or advertising technology products.

Exposure to identity frameworks, privacy regulations, AI-driven advertising, and cookieless solutions.

Experience driving integrations across the programmatic advertising ecosystem.

Strong stakeholder management and communication skills.

Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Plunic, Receptix and Jnee. Our offices are located in the US and in India (Gurugram).

At VDO.AI, we think innovatively. We are diverse and celebrate each other’s achievement and knowledge. We believe that equality in the workplace drives progress and works as a catalyst to holistic growth. Started with just 5 core members, we are now a team of over 150 people who adhere to different values, beliefs, experiences, backgrounds, and preferences, it still seems like day one.

We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.