Z1Tech1mo ago

Product Lead - Programmatic

India·GurugramFull Timelead

OtherProduct Lead

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Quick Summary

Overview

VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention.

Technical Tools

OtherProduct Lead

VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention. Our solutions drive the right outcomes for brands by combining creativity, reach, and targeting across devices, enabling the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance. We develop impactful connections by curating customized video-driven experiences that convert brand awareness into measurable response.

About the Role
We are looking for a highly driven and experienced Product Lead to lead the strategy, roadmap, and execution of our oRTB platform initiatives. This role will be responsible for driving ecosystem integrations, advancing bidding and auction capabilities, improving platform interoperability, and ensuring seamless connectivity across DSPs, SSPs, Exchanges, Data Partners, and Measurement Platforms. As a Product Lead, you will work closely with Engineering, Business, Operations, Sales, and external partners to build scalable, high-performance solutions that power the next generation of programmatic advertising.

ORTB Strategy & Platform Evolution

Define and execute the product roadmap for OpenRTB infrastructure and partner integrations.

Lead initiatives related to OpenRTB protocol upgrades, feature enhancements, and ecosystem compliance.

Stay updated with industry standards and emerging trends in programmatic advertising and identity solutions.

Partner Integrations

Own end-to-end integrations with DSPs, SSPs, Ad Exchanges, Data Providers, Verification Vendors, and Measurement Partners.

Prioritize integrations based on business impact, customer value, technical feasibility, and maintenance requirements.

Collaborate with internal and external stakeholders to ensure successful onboarding and launch of strategic partners.

Platform Optimization & Scalability

Drive improvements in auction efficiency, bid request quality, latency reduction, and platform performance.

Work closely with engineering teams to identify scalability challenges and define solutions.

Establish KPIs and success metrics for platform adoption, revenue growth, and operational efficiency.

Product Discovery & Customer Insights

Engage with customers, partners, and internal teams to understand pain points and identify opportunities.

Translate complex business requirements into clear product specifications and development priorities.

Balance short-term customer needs with long-term platform strategy.

Experience

5+ years of Product Management experience. Strong understanding of the Programmatic Advertising ecosystem, including DSPs, SSPs, Ad Exchanges, RTB, Header Bidding, and Identity Solutions.

Proven experience managing platform products and partner integrations in AdTech.

Experience working on highly scalable, data-intensive products.

Technical Skills

Deep understanding of OpenRTB protocols and programmatic advertising workflows.

Familiarity with API integrations, auction mechanics, bid streams, and ad serving technologies.

Ability to work effectively with engineering teams on complex technical initiatives.

Strong analytical skills with the ability to leverage data for product decision-making.

Preferred Qualifications

Experience working with large-scale advertising platforms.

Exposure to identity frameworks, privacy regulations, and cookieless advertising solutions.

Experience driving integrations with major DSPs, SSPs, Exchanges, and Measurement Partners.

Strong stakeholder management and communication skills.

Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Plunic, Receptix and Jnee. Our offices are located in the US and in India (Gurugram).

At VDO.AI, we think innovatively. We are diverse and celebrate each other’s achievement and knowledge. We believe that equality in the workplace drives progress and works as a catalyst to holistic growth. Started with just 5 core members, we are now a team of over 150 people who adhere to different values, beliefs, experiences, backgrounds, and preferences, it still seems like day one.

We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.