Director, Digital Health + Wellness

United StatesFull-Timeexecutive

OtherDirector

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Overview

Zeno Group is seeking a Director, Digital Health + Wellness and Social Strategist to join our dynamic Health & Wellness team. We’re looking for someone who’s not only fluent in the language of social and digital platforms — but also passionate about how health and biotech brands can engage,…

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Zeno Group is seeking a Director, Digital Health + Wellness and Social Strategist to join our dynamic Health & Wellness team. We’re looking for someone who’s not only fluent in the language of social and digital platforms — but also passionate about how health and biotech brands can engage, educate, and empower people online.

This role is for a strategic, culturally aware thinker who thrives at the intersection of consumer healthcare, biotech innovation, and digital transformation. You’ll lead clients through the ever-evolving digital ecosystem, ensuring creative excellence while navigating the regulatory nuances of direct-to-patient (DTP) and FDA-compliant communications.

From social strategy to website journeys and integrated digital campaigns, you’ll help some of the world’s most trusted health brands connect with audiences in ways that inform, inspire, and drive impact.

Lead the development of social and digital strategies for consumer healthcare and biotech clients, balancing creativity with DTP and regulatory compliance.

Translate health insights and audience behavior into actionable strategies that inspire compelling, compliant storytelling.

Design integrated digital frameworks connecting social and web touchpoints to create seamless user journeys.

Conduct social audits, competitive analyses, and trend reviews to guide brand positioning and identify whitespace opportunities.

Partner across the inter-agency team (IAT) — including creative, media, and digital experience partners — to deliver cohesive, cross-channel campaigns.

Collaborate closely with UX and web teams to ensure consistency in voice and content across the digital ecosystem.

Act as a trusted strategic advisor to clients, leading presentations, trend POVs, and digital thought leadership sessions.

Manage and mentor junior strategists and foster a culture of curiosity, creativity, and digital excellence.

8+ years of experience in social strategy or planning, ideally within healthcare, biotech, or regulated categories.

Proven understanding of DTP and regulatory processes, including MLR and FDA guidelines.

Deep expertise in social, digital, and website strategy, with an eye for the full user experience and journey.

Strong collaboration experience across integrated agency teams (IAT).

A creative-strategic hybrid — fluent in both audience insights and content ideas.

Skilled at transforming data and social listening into sharp, actionable storytelling.

A confident communicator and thought leader who can build trust and alignment across client and internal teams.