Zopa3mo ago

Director of Performance Marketing

London,LondonEmployee - Permanentexecutive

OtherPerformance MarketingPerformance Marketing Intern

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Quick Summary

Overview

Our Story Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank.

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Our Story

Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

Zopa Bank has grown rapidly since its launch in 2020 - reaching 1.8m customers, attracting over £6 billion of savings balances and launching a successful current account in 2025.

We’re looking to hire our first Director of Performance Marketing, who will play a critical role in delivering the next chapter in our growth journey - attracting new to bank current account customers profitably and sustainably.

This is a leadership role reporting to our Chief Customer Officer with responsibility for setting performance marketing strategy, driving execution at pace, and delivering strong results whilst collaborating with Marketing, Product, Data and Lifetime Value.

You’ll combine strategic thinking with hands-on leadership, ensuring Zopa continues to scale new-to-bank growth while maintaining a relentless focus on value, incrementality and learning.

Setting the performance growth strategy

Own the long-term vision for performance marketing and the related strategy for profitable new-to-bank growth, aligned to both Zopa’s commercial goals and the brand direction.

Translate long-term growth ambitions into clear channel strategies, investment frameworks and measurable outcomes.

Develop clear alignment between Performance Marketing and Product on underlying unit economics.

Balance scale and efficiency, ensuring growth is sustainable and value-accretive.

Working cross-functionally

Partner closely with respective Marketing teams to ensure performance activity is powered by strong messaging and distinctive creative, with clear targeting and an aligned testing approach.

Develop a collaborative and integrated approach to ensure creative and media works as one system.

Collaborate with Lifetime Value and Customer Analytics teams to ensure the right measurement and tracking is in place, refine targeting models and ground future decisions in robust valuation, attribution and tracking.

Work closely with the Current Account Product tribe and Product Marketing team to ensure features, claims and conversion journeys are additive to the performance marketing endeavours.

Act as a senior thought partner across the organisation, influencing decisions beyond performance marketing alone and contributing to the wider Customer function strategy.

Driving Execution at speed

Define the right operating model for performance marketing, lead and develop high-performing in-house talent, creating clarity, pace and accountability.

Manage and get the best from agency partners, ensuring fast, high-quality delivery across key performance channels.

Remove blockers and improve ways of working to enable rapid iteration and continuous improvement.

Championing test and learn

Embed a relentless test-and-learn mindset, continuously spotting new opportunities across AI, channels, formats, audiences and propositions.

Bring strong judgement to prioritisation, focusing effort and spend on the highest-impact opportunities.

Build key supplier and platform relationships to ensure Zopa’s approach is innovative, contemporary and at the forefront of performance marketing, leverage best practice proactively.

Evaluate new opportunities as they arise and adjust testing roadmap accordingly.

Experience

A strong track record of scaling customer acquisition through performance marketing, ideally in fintech, digital, subscription or marketplace businesses.

Deep experience across major performance channels, with a clear understanding of incrementality and value, not just volume.

Experience managing large budgets, agencies and senior stakeholders.

Mindset

Commercially sharp, with a focus on profitable growth and lifetime value.

Data-driven but creatively minded - able to balance rigour with experimentation.

Naturally curious, with a bias to action and a passion for learning and improvement.

Leadership style

Collaborative and influential, able to work effectively across disciplines.

High standards, low ego - you expect excellence and lead by example.

Committed to building inclusive, supportive teams where people can do their best work.