Zuru20d ago

Commercial Lead - Beauty Vertical

United Kingdom·LondonRemoteFull-Timelead

OtherCommercial Lead

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Quick Summary

Overview

Global FMCG Commercial role within rapidly scaling beauty brands (incl. MONDAY Haircare, DAISE ...) - based in Auckland,

Technical Tools

OtherCommercial Lead

Relocation support provided

ZURU's beauty vertical has built a portfolio from incubation to nearly half a billion dollars in retail sales across the world’s biggest retailers. The ambition now is to turn them into legacy brands that dominate their respective categories, while continuing to expand into new categories and markets as we build towards $1 billion.

This role is central to making that happen. You will own the execution of the commercial plan across supply, product and financials for our Beauty business, driving performance across global markets and distribution partners.

Operating in a business with faster decision-making, fewer layers and real ownership, you will be empowered to move quickly, act on opportunities and drive impact without the constraints of traditional FMCG structures.

The expectation is not delivery to plan. It is to exceed it by identifying opportunities and closing gaps before they slow momentum. You will play a core role in pricing and trade strategy, global demand planning, JBPs and retailer negotiations. Every decision grounded in data. Reporting to the Commercial Director for Beauty & Pet, you will operate with full ownership and the accountability that comes with it. This is a global business scaling fast with real complexity.

If you have the commercial mindset, the analytical depth, and the grit & drive to help build brands that last, this is the role to do it.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

For more information, visit www.zuru.com.

Responsibilities

~2 min read

→Own the execution of the global commercial strategy for the beauty vertical across pricing, distribution, trade investment and promotional architecture — driving both top-line growth and brand profitability.

→Lead the development and execution of go-to-market plans for new and existing SKUs across markets, ensuring flawless launches that land with retail partners at scale.

→Work in close collaboration with in-market teams to define & execute the 4P strategy by market and channel, localising while protecting global brand consistency.

→Trusted partner on all Joint Business Planning, line reviews and ranging discussions with key retail partners — working with local sales teams to build multi-year growth plans grounded in category insight and mutual value creation.

→Act as the primary commercial point of contact for strategic retailers and distributors in markets without dedicated local sales resource.

→Develop compelling, insight-led sell stories, innovation cases and commercial pitch materials that win incremental distribution, shelf space and investment.

→Identify white space opportunities across markets, channels and customer segments — building the business case and leading execution to close distribution and range gaps.

→Use category growth frameworks (drivers, occasions, segmentation) to assess portfolio performance, challenge the status quo and unlock new revenue pools.

→Partner with S&OP, Supply Chain and NPD to align demand forecasting, capacity planning and global rollout sequencing — ensuring commercial priorities are reflected operationally.

→Drive continuous improvement of supply chain set-up across markets, proactively identifying and resolving bottlenecks that impact availability or cost.

→Build and maintain commercial tools and dashboards that provide real-time visibility into performance, enabling faster and sharper decision-making.

→4-8 years of commercial experience in FMCG

→Proven experience working with key retail accounts across mass, grocery or drug (e.g., Walmart, Target, Tesco, Coles)

→Hands-on experience with JBPs, range reviews, pricing negotiations and trade spend management

→Strong financial modelling and Excel skills; comfortable building P&Ls and commercial business cases

→Naturally curious, with a sharp analytical mindset and the ability to turn data into actionable commercial decisions

→Confident communicator who can influence cross-functional teams and present to senior retail buyers

→Comfortable operating across multiple markets and adapting to cultural differences

→Bachelor's Degree in Business, Commerce, Finance or related field preferred

→Willingness to travel internationally as required