Content Marketing Coordinator

New Zealand·Aucklandmid

OtherMarketing Coordinator

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Quick Summary

Overview

Our award winning marketing team is looking for a creative, passionate and driven Junior Marketing professional to join one of our promising brands under the Baby Category! In this dynamic role, you will play a strong part in helping bring to life our strategic growth plans for the brand!

Technical Tools

OtherMarketing Coordinator

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise and Dose & Co.

HOW YOU WILL MAKE AN IMPACT

In this role, you will work alongside the marketing team to execute organic and paid content campaigns and help manage organic content ideation, creation, and publishing across social media. You will also support the team in influencer content briefing and monitoring, owned channel management, reviewing content performance, and briefing new content to the creative team. Your work will help support the wider marketing team in achieving their goals and driving brand growth.

Support the Content team with day-to-day operations across core activities, including organic content ideation and research, content creation and publishing across social media, influencer content briefing and UGC monitoring, and owned channel management (including website and EDM).

Assist in reviewing content performance, actioning insights, and briefing new content to the creative team to ensure alignment with brand goals.

Proactively suggest content ideas across brand channels that reflect the overarching platform and global content strategy.

Contribute to the execution of both organic and paid content campaigns in partnership with the wider marketing team.

Conduct competitor and audience research to help inform content strategy and support reporting on performance metrics to aid decision-making.

Collaborate cross-functionally with the broader brand marketing, content, and creative teams to share learnings and provide seamless support across initiatives.

Support inventory management of marketing collateral, assist in photoshoot coordination, and take on other ad hoc tasks to help drive team success.

You have 1-2 years of content or social media experience

You have relevant marketing field experiences especially in content, creatives, marketing campaigns and copy writing

Tertiary Degree in Marketing or any equivalent practice

Ability to create content for social media plans, e.g. short-form TikTok videos and co-ordinating Instagram content plans

You are passionate and savvy with social media platforms and pop culture trends.

You have strong verbal and written communication skills

You have the ability to multi-task, set priorities, and stay focused in a dynamic and changing environment

You are excited to apply creative yet analytical thinking to social & digital content. and You are able to apply critical thinking and problem-solving skills

Genuine interest, passion, drive, and a go-getter attitude with hunger to grow, develop and learn with the team

To everyone keen to apply for this role, excite us about you and shift away from a traditional cover letter, we'd be excited to see a video cover of you introducing yourself and telling us why this role is exciting for you! You can send this in the form of a tiktok/mobile video, you can be as creative as you want! check out the link below to upload your submission