Marketing Analytics Manager

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Socialpoint is excited to welcome a  brilliant Analytics Manager into our Marketing Analytics team.
As an Analytics Manager, you’ll be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to evaluating marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you will be able to adapt and utilize your time efficiently.

• →Act as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation.
• →Work with the Marketing and user Acquisition teams to provide insights into user behavior and answer key business questions.
• →Visualize and communicate the results of your data analysis to senior stakeholders, making data driven recommendations that support key decisions.
• →Supervise the larger technical direction of projects and contribute expertise in product ideation and development.
• →Develop centralized solutions that can be seamlessly applied across the game portfolio, supporting the success of overarching marketing strategies.
• →Develop talent and steer career growth within the team, shape the analytics team’s culture and processes.

• 5+ years of work experience in data science, machine learning or analytics roles
• 1+ years of work experience in people management
• Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualizationStrong understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
• Curiosity and enthusiasm for applying AI to uncover actionable insights in marketing data and drive smarter decision-making, along with a proven ability to prototype and test emerging AI technologies
• Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau
• Proven experience in building and maintaining strong relationships with stakeholders, effectively managing communication and expectations to drive successful project outcomes
• Excellent presentation and interpersonal skills; comfortable explaining technical topics to non-technical users
• BS in Computer Science, Math, Statistics, Economics, or other quantitative fields; Masters or PhD strongly preferred

• A genuine interest in people management and leadership development
• A fast learner, highly meticulous and proactive individual

• Hybrid working model: we ask you to come to the office at least 2 days per week.
• A generous 25 days of annual leave, not including public holidays.
• Private medical insurance for you and your family to keep your health bar full.
• Dental cover.
• Disability and life insurance.
• Choose from the latest iOS or Android device when you join (phone or tablet).
• Free language lessons in English, Spanish and Catalan.
• Spotify Premium to add the perfect soundtrack to your adventure.
• Legendary social events and parties to let off some steam.
• Take-Two Interactive employee stock purchase plan.
• Access to resources to improve both hard and soft skills.