Senior UA Manager

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

We are looking for a high-impact Senior User Acquisition Manager & New Games Lead to spearhead the growth of our newest titles. This is a dual-threat role: you will be the strategic architect for new game launches while maintaining a "hands-on-keys" approach to scaling campaigns.

At this level, we aren’t just looking for a campaign manager; we need a launch specialist. You likely come from a high-volume publishing background (Hyper-casual or Hybrid-casual) and are accustomed to the "fail fast, scale faster" mentality. You will sit at the heart of our London operations, working across Gram Games and other Zynga studios to turn new concepts into global hits.

• →Design and execute the UA "go-to-market" strategy for a pipeline of new titles, moving from soft launch to global scale.
• →Manage daily operations across social, SDK networks, and programmatic channels with a focus on rapid iteration.
• →Take full ownership of budgets and ROAS targets, utilizing your P5-level expertise to navigate complex privacy landscapes (ATT, SKAN 4.0).
• →Partner deeply with Creative Labs to brief, test, and iterate on high-performing assets, specifically focusing on Improving IPM and CTR in competitive markets.
• →Act as the UA lead for Gram Games, bridging the gap between Product, BI, and Monetization teams.
• →Share best practices across the Zynga network and mentor junior team members on launch frameworks and data analysis.

• 4+ Years of Experience in mobile UA or performance marketing, specifically within the mobile gaming sector.
• Experience in a high-volume environment (Hyper or Hybrid-casual) where you have successfully released and scaled multiple games.
• Advanced analytical skills. You don't just read dashboards; you find the "why" behind the numbers.
• Deep understanding of MMPs, SKAdNetwork, and the technical nuances of tracking and attribution.
• You thrive in fast-paced environments and can pivot strategies quickly based on real-time performance data.
• Expert-level Excel/Google Sheets; SQL knowledge is highly preferred.

• Prior experience specifically within the London gaming ecosystem.
• Deep understanding of ad monetization and its interplay with UA (LTV modeling).
• Experience managing seven-figure monthly budgets for top-tier global titles.