SEO Account Manager [Remote Jobs]

What does an SEO Account Manager do?

An SEO Account Manager is responsible for managing the search engine optimization (SEO) strategies and performance for a portfolio of clients. Their key responsibilities include:

1. Developing and implementing effective SEO strategies: The SEO Account Manager plans, optimizes, and analyzes the SEO campaigns for their client accounts. They ensure best practices and the right strategies are adopted.
2. Managing client relationships and expectations: The SEO Account Manager acts as the liaison between the client and the internal technical team. They manage the expectations of both parties, ensuring clear communication and successful delivery of campaigns.
3. Overseeing all SEO activities: The SEO Account Manager oversees the work done by their team of SEO Specialists. They provide guidance to ensure the right tactics are being used and the campaigns are performing well.
4. Reporting and analyzing performance: The SEO Account Manager collects data, tracks metrics like traffic and rankings, and reports on the SEO performance to the client. They use this data to strategize for improvement.
5. Collaborating with other marketing teams: The SEO Account Manager works closely with teams handling content, social media, and paid advertising to ensure a cohesive and effective digital marketing strategy.

The SEO Account Manager is responsible for planning, executing, and managing successful SEO campaigns that drive results for their clients. They require a blend of technical SEO knowledge, project management skills, and strong client-facing abilities.

What skills are required for an SEO Account Manager?

The key skills required for an SEO Account Manager include:

Technical Understanding:

• Strong understanding of website development, coding, and digital marketing fundamentals
• Detailed knowledge of search engine algorithms, linking, and social media’s impact on rankings
• Proficiency in using SEO tools like Google Analytics, Google Search Console, SEMRush, Ahrefs, etc.
• Basic understanding of PPC methods and platforms
• Working knowledge of WordPress and other CMS platforms

Project Management:

• Ability to manage expectations and communication between clients and the technical team
• Strong organizational and multitasking skills to handle a portfolio of client accounts
• Expertise in delivering regular performance reports and data analysis

People Skills and Sales:

• Excellent communication and interpersonal skills to build lasting client relationships
• Consultative approach to understand client needs and provide data-driven solutions
• Sales acumen to grow existing accounts and acquire new clients
• Ability to provide honest yet constructive feedback on client websites

An effective SEO Account Manager requires a blend of technical SEO knowledge, project management capabilities, and strong client-facing skills to deliver successful campaigns and grow the business.

What is the typical career path for an SEO Account Manager?

The typical career path for an SEO Account Manager is as follows:

Entry-Level SEO Roles

The typical path starts with entry-level SEO roles, such as SEO Specialist or SEO Executive. In these roles, the focus is on developing technical SEO skills, content creation, link building, and other tactical SEO activities.

SEO Account Manager

The next step is typically becoming an SEO Account Manager, which is a more strategic and client-facing role. As an SEO Account Manager, the key responsibilities include:

• Developing and implementing effective SEO strategies for clients
• Managing client relationships and expectations
• Overseeing all SEO activities and providing guidance to the team
• Reporting and analyzing performance for clients
• Collaborating with other marketing teams

SEO Manager / SEO Director

After gaining experience as an SEO Account Manager, the next logical step is to become an SEO Manager or SEO Director. In these roles, the focus shifts more towards managing a team of SEO professionals, setting the overall SEO strategy, and driving results for the organization or clients.

Head of SEO / VP of SEO

At the highest level, an SEO professional can progress to a Head of SEO or VP of SEO role. These senior-level positions involve leading the entire SEO function, setting the strategic direction, and being the key point of contact for high-level stakeholders and clients.

The career path emphasizes the importance of developing both technical SEO skills and client-facing, managerial abilities as an SEO professional progresses in their career.

How to find a job as an SEO Account Manager?

Here are the key steps to find a job as an SEO Account Manager:

1. Develop the Required Skills and Qualifications:
• Obtain a Bachelor’s degree in Marketing, Business, or a relevant field
• Gain 2+ years of experience in SEO and inbound marketing
• Acquire a strong understanding of website development, coding, and digital marketing fundamentals
• Become proficient in using SEO tools like Google Analytics, Google Search Console, SEMRush, Ahrefs, etc.
• Develop excellent communication, interpersonal, and client-facing skills
• Demonstrate project management capabilities and the ability to handle multiple client accounts
2. Gain Relevant Experience:
• Start in an entry-level SEO role, such as SEO Specialist or SEO Executive
• Seek agency-side experience working with clients’ online marketing campaigns
• Look for opportunities to become an SEO Account Manager or a similar client-facing role
3. Network and Search for Openings:
• Leverage your professional network to find SEO Account Manager job openings
• Check job boards and company websites for SEO Account Manager listings
• Reach out to digital marketing agencies and SEO-focused companies directly
4. Prepare for the Interview:
• Highlight your technical SEO knowledge, client management skills, and ability to drive results
• Be prepared to discuss your experience in developing and executing SEO strategies
• Demonstrate your understanding of SEO best practices and industry trends

By focusing on developing the right skills, gaining relevant experience, networking, and preparing thoroughly for the interview process, you can increase your chances of landing an SEO Account Manager position.

What is the job outlook for SEO Account Managers?

The job outlook for SEO Account Managers is positive, with an expected growth rate of 6% from 2019 to 2029.

The job outlook for SEO Account Managers, which falls under the broader category of advertising, promotions, and marketing managers, is expected to grow by 6% over the 2019-2029 period.

The 6% growth rate is in line with the average job growth across all occupations in the United States, suggesting that the demand for skilled SEO Account Managers is expected to remain steady in the coming years.

This positive job outlook can be attributed to the increasing importance of digital marketing and the need for professionals who can effectively manage SEO strategies and client relationships to drive business growth. As more companies invest in their online presence and search engine optimization, the demand for experienced SEO Account Managers is likely to increase. 

What is the average salary for an SEO Account Manager?

The average salary for an SEO Account Manager in the United States is:

• $70,088 per year according to Glassdoor
• $66,333 per year according to Jooble
• $65,816 per year according to ZipRecruiter

The search results indicate that the average salary for an SEO Account Manager in the United States falls within the range of $65,000 to $70,000 per year.For the United Kingdom, the average salary for an SEO Account Manager is:

• £32,889 per year according to Glassdoor
• £37,500 per year according to Totaljobs

So the average salary for an SEO Account Manager in the United Kingdom is around £35,000 per year.In summary, the average salary for an SEO Account Manager is approximately $65,000 to $70,000 per year in the United States and £35,000 per year in the United Kingdom, based on the information provided in the search results.

What factors affect the salary of an SEO Account Manager?

The key factors that affect the salary of an SEO Account Manager include:

1. Experience Level:
• Entry-level SEO Account Managers typically earn lower salaries compared to those with 2+ years of experience
• Senior SEO Account Managers or SEO Directors can earn significantly higher salaries, up to $161,000+ per year
2. Geographic Location:
• Salaries for SEO Account Managers can vary based on the cost of living in different regions or countries
• For example, the average salary for an SEO Account Manager is around $70,000 in the US, while it’s around £37,500 in the UK
3. Industry and Company Size:
• SEO Account Managers working at larger agencies or enterprises may earn higher salaries than those at smaller firms
• The industry the company operates in can also impact the salary range
4. Scope of Responsibilities:
• SEO Account Managers with broader responsibilities, such as managing budgets, teams, and client relationships, tend to earn higher salaries
• Those with more specialized skills or who handle high-profile clients may also command higher pay
5. Performance and Results:
• SEO Account Managers who consistently deliver strong results and drive growth for their clients are more likely to receive higher salaries and bonuses

The key factors that affect the salary of an SEO Account Manager are their level of experience, geographic location, the size and industry of the employer, the scope of their responsibilities, and their overall performance and results. 

Is it possible to work remotely as an SEO Account Manager?

So while there may be some requirements for occasional in-person meetings or visits to the office, the SEO Account Manager role can be performed remotely, at least to a significant degree. The ability to work remotely provides flexibility and expands the pool of potential candidates for this position.