50+ LinkedIn Statistics & Facts: Navigating Usage and Trends [2024]

December 7, 2023 0 Comments

Ever wondered how stats shape success?

What stats set the pros apart?

Curious to know LinkedIn’s Impact on your job profile?

LinkedIn is the world’s largest professional networking platform.

According to statistics LinkedIn has 930 million members across 200+ countries worldwide.

The US has the highest number of LinkedIn users in the whole world.

LinkedIn is working consistently to improve and launch new features to boost user engagement.

With our latest LinkedIn Statistics, dive into must-know statistics for a stellar profile to transform your networking game and boost career prospects.

Top LinkedIn Statistics: Editor’s Pick

The US has over 199 million LinkedIn members
  1. LinkedIn has more than 900 million across 200 countries and regions. [4]
  2. LinkedIn is available in 26 countries worldwide.  [4]
  3. The US has the highest number of LinkedIn users in the whole world. [15]
  4. The US has over 199 million LinkedIn members which is way more than next-in-line India(101M+). [15]
  5. One-third of LinkedIn users have attained a bachelor’s or equivalent degree. [3]
  6. As of January 2023, 57.2% of users were male and 42.8% were female. [1]
  7. 75% of B2B marketers advertise on LinkedIn. [5]
  8. Microsoft acquired LinkedIn for $26.2 billion in 2016. [13]
  9. After launching the Open to Work frame, LinkedIn reported that 2.5 million users opted to use it. [7]
  10. 81 job applications are submitted every second on LinkedIn. [11]
  11. 40 million people use LinkedIn to search for jobs every week. [11]

LinkedIn Statistics Based on Demographics

What does an average LinkedIn user look like?

Based on Gender

Men are using LinkedIn more than women worldwide.

As of January 2023, 57.2% of users were male and 42.8% were female. [1]

In the US, total users are slightly more than males, 58%. [1]

Based on Age Group

LinkedIn usage statistics based on age group
  • As reported in January 2023, millennials make up to  60% of LinkedIn users. [2]
  • Gen Z makes up 20.4% of LinkedIn users. [2]
  • There were only 2.9% of people reporting LinkedIn users aged over 55 years. [2]

Based on Income

53% of LinkedIn users in the US had a high monthly household income. [17]

According to Pew Research, by 2022, half of the LinkedIn members earn more than $75k. [17]

29% of users earned a mid-range income. [17]

17% fall into the category of low income. [17]

Income RangeLinkedIn Usage Percentage
Less than $30k12%
Between $30k- $49k27%
Between $50k-$74k22%
More than 74k53%

Based on Education Qualification

It is not surprising to note that most LinkedIn users are educated and trained in their domains.

One-third of LinkedIn users have attained a bachelor’s or equivalent degree. [3]

23% of LinkedIn users have a master’s or its equivalent degree. [3]

2% have a secondary-level education. [3]

There has been an 8% decrease in high school LinkedIn users since February 2021. [3]

LinkedIn User and Usage Statistics

How many people use LinkedIn? Does the number do justice to the hype?

Yes!!

LinkedIn has more than 900 million across 200 countries and regions. [4]

LinkedIn is available in 26 countries worldwide. [4]

The US has the highest number of LinkedIn users in the whole world. [15]

The US has over 199 million LinkedIn members which is way more than next-in-line India(101M+). [15]

Asia Pacific has 227 million registered members on LinkedIn. [15]

North America has 220 million LinkedIn users. [15]

30% of LinkedIn users live in Urban areas, while 33% belong to suburbs. [4]

Only 15% of LinkedIn users come from rural areas. [4]

LinkedIn users worldwide

How often does an average member use LinkedIn?

Over 137 million LinkedIn members in the US use the platform daily. [12]

As of December 2022, data indicated that 69% of US users were on LinkedIn daily. [12]

15% of LinkedIn members used it several times a week, while 5% used it once a week. [12]

There are 48.5% of US LinkedIn app monthly users. [12]

An average user spends about 7 minutes on the platform. [12]

An average user visited 7.66 pages in one go on the platform. [12]

LinkedIn Employment Statistics

81 job applications are submitted every second on LinkedIn

Graduation done. Want a job now?

Asking around where you should look for a job now.

LinkedIn is the trusted answer these days.

LinkedIn is a popular job board for everyone from fresh graduates looking for job opportunities to career experts networking to building brands.

According to LinkedIn Statistics, it was recorded that

  • 81 job applications are submitted every second on LinkedIn. [11]
  • 210M+ Job applications are submitted every month. [11]
  • 8M+ use their #OpenToWork feature. [7]
  • 40M use LinkedIn to search for jobs every week. [11]
  • 4 people are hired every minute on LinkedIn. [11]

LinkedIn CEO Jeff Weiner stated in an interview that his goal is to bring the knowledge workers on the platform and find them jobs. He wants every company to have a LinkedIn profile to find the right talent. [11]

The technical departments like engineering (48 days), research (48 days), or business development (46 days) that require better evaluation of candidates take long periods to get hired. [14]

LinkedIn’s certificate courses are used by candidates to improve and showcase their skills. [9]

LinkedIn Marketing Statistics

Do people trust LinkedIn to promote their goods and Services on the platform?

LinkedIn marketing and advertising is trusted by millions across the world.

75% of B2B marketers advertise on LinkedIn. [5]

LinkedIn Ads reach over 14% of the global population. [5]

666.3 million users who use LinkedIn as an advertising medium. [5]

12% of the adults available to marketers can be reached through the platform. [5]

LinkedIn’s advertisement audience is increasing by 1.6%. [7]

43% of the LinkedIn advertisement audience is women, while 57% are male.

The US has reached LinkedIn advertising 160,000,000 which puts it on top of all countries. [7]

India is next with, 62,000,000 reach, a little ahead of China’s 50,000,000. [7]

77% of people say that LinkedIn’s marketing provides the most organic results. [7]

LinkedIn Business Statistics

LinkedIn Revenue in US over years

LinkedIn has 36 offices worldwide and is available in 26 different languages. [15]

LinkedIn’s revenue reached $10 billion recently. [15]

Due to LinkedIn’s excellent marketing strategies revenue has risen by 46%. [15]

Microsoft acquired LinkedIn in 2016, and its revenue has nearly tripled since then. [13]

Microsoft acquired LinkedIn for $26.2 billion in 2016. [13]

79% of users said they will only interact with a social media platform if they trust it with their privacy, and LinkedIn is highly trusted. [15]

It is seen as a credible source of information along with Pinterest and Reddit.

Businesses witnessed a  33% purchase intent rise with LinkedIn Ads. [10]

40% of B2B marketers said the platform is the most effective for lead generation. [10]

The conversion rate of LinkedIn is twice as compared to other channels. [10]

LinkedIn’s Popularity and Features

75% of B2B marketers advertise on LinkedIn

Being the most used business networking platform worldwide, there is no doubt about its popularity.

The most followed account on LinkedIn is Google, with 23.38 million followers. [6]

The next in line are the giant companies like Amazon and TED Conferences.

Bill Gates is the most followed person on LinkedIn, with over 35 million followers. [6]

LinkedIn is continuously working to improve its features and user engagement.

  • After launching the Open to Work frame, LinkedIn reported that 2.5 million users opted to use it. [7]
  • The feature was a huge success with users getting 40% more messages from recruiters and 20% more from the LinkedIn community. [7]
  • LinkedIn has recently been working to improve user engagement and has acquired a how-to-video application called Jumprope. [8]
  • LinkedIn is encouraging users to access paywalled content from premium publishers. [16]
  • LinkedIn’s creator mode is used by 9 million users to highlight their content. [7]

FAQs

What is the need to increase engagement on LinkedIn?

Engaging LinkedIn pages tends to get more views and reach. Profiles with complete information get  30% more weekly views. Getting more engagement improves the company’s hiring game and marketing strategy. 

Companies with good engagement and posts on LinkedIn see a 5x rise in views, a 7x rise in average impressions per follower, and an 11x rise in clicks per follower.

Channels that post consistently weekly will see a 2x higher engagement rate.

What are the statistics of LinkedIn connections?

Average number of connections on LinkedIn is 1300. The highest percentage (28%) of members had between 0 to 300  first-level connections. Next are people with 301 to 499 connections with 15% of all. 

27% of LinkedIn members have 500 to 999 first-level connections. Only 1% of LinkedIn users reported having more than 10k connections.

How many active users does LinkedIn have in 2023?

LinkedIn has 930 million members across 200+ countries worldwide as of June 2023.

Why is LinkedIn important for Businesses today?

LinkedIn is highly trusted by businesses for marketing and generating organic leads.

It builds meaningful networks and gains the right attention. It gives recruiters the right talent by providing job search options and certificate courses to aspirants.

Conclusion

LinkedIn is a widely used networking platform for professionals. It is used for marketing, building a brand, job search, and increasing engagement. LinkedIn has more than 900 million across 200 countries and regions. LinkedIn is available in 26 countries worldwide. 

The US has the highest number of LinkedIn users in the whole world, with over 199 million LinkedIn members which is way more than next-in-line India (101M+).

Being the most used business networking platform worldwide, there is no doubt about its popularity. LinkedIn is continuously working to improve its features and user engagement. 

Sources

  1. Statista. Distribution of LinkedIn users worldwide as of January 2023, by gender
  2. Statista. Distribution of LinkedIn users worldwide as of January 2023, by age group
  3. Statista. Distribution of LinkedIn users in the United States as of December 2022, by education
  4. LinkedIn. About Us page
  5. LinkedIn. 2030 B2B Trends
  6. LinkedIn. The Water Cooler Series
  7. LinkedIn. A New Look and Feel for LinkedIn
  8. Social Media Today. LinkedIn acquires tutorial video app Jumprope
  9. Social Media Today. LinkedIn adds new free certification courses
  10. eMarketer. LinkedIn Is in a Premium Position for Canada’s B2B Marketers
  11. Wired. The Next Big Thing You Missed: LinkedIn’s Quest to Get a Job for Everyone on Earth
  12. We Are Social. Digital-2020-global
  13. The Wall Street Journal. Microsoft to Acquire LinkedIn for $26.2 Billion
  14. CNBC. These industries have the slowest hiring times, according to LinkedIn
  15. Adweek. LinkedIn Reaches Milestones in Microsoft’s Fiscal Year Financial Report
  16. Entrepreneur. I Raised $1.3 Million for My Startup From a Single LinkedIn Post
  17. Pew Research. LinkedIn members

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