Online Video Consumption Statistics and Trends [2024]

General Consumption

• 85% of US internet users watch online video content monthly.
• 78% of people watch online videos weekly, and 55% daily.

Platform Preferences

• 9 out of 10 people aged 18-44 in the US watch YouTube.
• 50% of viewers aged 18-34 will stop what they’re doing to watch a new video by a favorite YouTuber.

Time Spent

• Users spend an average of 6 hours and 48 minutes weekly watching online videos.
• US adults watch digital videos for an average of 62 minutes per day.

Device Trends

• Mobile video consumption is projected to grow by 35% in 2021.

Impact of COVID-19

• Online video consumption increased by over 9% in 2020.

Consumer Behavior

• 54% want more video content from their favorite brands.
• 53% watch videos to see product reviews before purchasing.

Engagement

• 65% of viewers watch more than 75% of a video.
• Social videos generate 1200% more shares than text and images combined.

Email Marketing

• Including video in an email increases clicks by 200-300%.

Video Content Preferences

• On-demand and live streaming are now the favorite types of video content.

Market Projection

• By 2022, online videos are expected to make up more than 82% of all consumer internet traffic.

Social Media

• Facebook users watch over 100 million hours of video daily.

Advertising

• Online video ads have a viewability rate of 66% across devices.

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