Market Value and Growth
- Global Market Value: The worldwide plus-size clothing market was worth $178.56 billion in 2021.
- Growth Projection: This market is forecasted to expand at a 5.6% annual growth rate from 2021 to 2026.
- Future Market Size: By 2027, the market is expected to hit $696.71 billion.
- US Market Value: The plus-size women’s clothing market in the US was valued at $22.9 billion in 2021.
- Women’s Apparel Revenue: By 2026, the plus-size women’s apparel market is projected to generate $191.45 billion.
Consumer Behavior and Preferences
- Size Distribution: 67% of American women wear a size 14 or larger.
- Willingness to Spend: 81% of plus-size women would spend more on clothing if more options were available.
- Shopping Enjoyment: 56% of plus-size women enjoy shopping for clothes.
- Fashion Accessibility Issues: 60% of plus-size women struggle to find fashionable clothing in their size.
Regional Insights
- Market Share by Region: Europe and the Asia Pacific region make up over 65% of the global plus-size clothing market.
- Canada Market Value: The plus-size women’s clothing market in Canada was valued at CAD 884 million in 2018.
- UK Market Growth: The plus-size clothing market in the UK grew by 4.1% in 2021.
- UK Brand Increase: The number of plus-size brands in the UK increased by 50.7% from 2015 to 2020.
- Asia-Pacific Growth Rate: The Asia-Pacific plus-size apparel market is expected to grow at a 7.3% annual rate by 2027.
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Online Sales and Market Segments
- Online Sales Share: Online purchases made up 37.8% of the total plus-size women’s clothing sales in 2021.
- Men’s Market Value: The global plus-size men’s clothing market is predicted to reach $3.3 billion by 2023.
Challenges and Opportunities
- Limited Options Impact: A majority of plus-size women find limited fashionable clothing options, affecting their shopping experience.
- Market Potential: Despite challenges, the market shows promising growth opportunities and the need for more diverse clothing options.
- Consumer Demand: The high percentage of plus-size individuals points to a strong demand for inclusive fashion.
- Future Projections: Overall, the plus-size industry is set for significant growth, with increasing market values and consumer interest.
Alison Adams, a Philly native and proud University of Pennsylvania alum, is your go-to Career Expert with a laid-back approach. She’s been in the job seeker’s shoes and knows how to navigate the wild world of work. Alison’s all about sharing practical tips and tricks with a personal touch, making her a favorite for those looking to level up their careers.