Product Development Statistics: Insights and Trends [2025]

July 18, 2024 0 Comments

Failure and Success Rates

  1. A staggering 70% of product development projects fail.
  2. Only 40% of new consumer products succeed in the market.
  3. Just 20% of new products survive more than two years post-launch.

Time and Process

  1. The median time to market for new products is 18 months.
  2. Top-performing companies complete an average of 6.2 major product development projects annually.
  3. A mere 6% of companies have well-defined innovation and product development processes.

Strategy and Alignment

  1. 66% of businesses align their strategy with the product development process.
  2. 68% of companies utilize both project and product management.

Investment and Revenue

  1. Companies that aggressively invest in R&D generate 45% more revenue than their peers.
  2. High-performing companies allocate 15% of their R&D budget to product development.
  3. Businesses investing in customer insights experience a fivefold increase in revenue growth compared to those that do not.

Customer Feedback and Insights

  1. 88% of companies recognize the critical importance of customer feedback in product development.
  2. Companies that invest in customer insights see significantly higher revenue growth.

Innovation and Challenges

  1. 49% of companies identify a lack of innovation as a major barrier in product development.
  2. 80% of business leaders view product development speed as crucial to their organization’s success.

Research and Development Spending

  1. In 2017, companies spent over $700 billion on R&D for product development.
  2. Developed countries allocate about 2.5% of their GDP to R&D.