45+ Reddit Usage Statistics And Trends [2024]

March 29, 2024 0 Comments

Ever wondered about Reddit’s popularity?

Reddit is the 10th most popular social network in the US.

Every 1 in 4 people between the ages of 25 and 29 years is an active Reddit user.

There were 850 million monthly active Reddit users in 2023.

How much time do people spend on Reddit?

On average, Reddit users spend 7 minutes and 59 seconds per visit on the site.

Did you know Reddit is more than just posts and comments?

51% of Gen Z users confirmed that they’re attracted to the platform’s user-driven features, such as subreddits and upvotes.

Ready for a deep dive into redditverse? Here are the stats you need to know.

Top Reddit Statistics: Editor’s Pick

35% of reddit users make about $75k per year
  1. Reddit had 70 million daily active users in 2023. [14]
  2. 64% of Reddit users belong to the age group of 18 to 29. [2]
  3. 63.8% of Reddit users are male. [1]
  4. In the US, about 70% of Reddit users are white. [3]
  5. Reddit increased its revenue by 20.8% in 2023. [13]
  6. Reddit’s revenue reached $810 million in 2023. [13]
  7. Reddit’s valuation increased from $3 billion in 2019 to $10 billion in August 2022. [15]
  8. Reddit received 30 billion average monthly views in 2020. [5]
  9. The average Reddit user visits over six different pages. [2]
  10. Reddit posts with title lengths of 60 to 80 characters perform the best. [10]

Reddit Usage Statistics 2024

Reddit had 70 million daily active users in 2023. [14]

The number of daily active users increased from 36 million in 2019, 50 million in 2021 to 57 million in 2022. [14]

There were 850 million monthly active users in 2023. [14]

Reddit annual monthly active users from 2013 to 2023

Source: Business of Apps

Reddit Demographic Statistics

Reddit users in US

Who is an average Reddit user?

An average Reddit user is between 22 and 34 years old, with a majority being between 18 and 29 years old. [2]

64% of Reddit users belong to the age group of 18 and 29, making the largest user base. [2]

The second largest age group (29%) belongs to 30 to 49 years. [2]

Every 1 in 4 people between the ages of 25 and 29 is an active Reddit user. [2]

63.8% of Reddit users are male. [1]

In the US, about 70% of Reddit users are white, 12% are hispanic, and the rest of the 7% are black. [3]

48% of Reddit users live in the US. [2]

Other countries with a large user base include the UK (7.6%), Canada (7.4%), Australia (3.8%), and Germany (3.3%). [3]

Reddit Revenue Statistics

According to recent reports, Reddit increased its revenue by 20.8% in 2023. [13]

It is reported that ad revenue of the site was $100 million in 2019. [12]

YearRevenue (in million)
2014$8 
2015$15
2016$25
2017$50
2018$80
2019$120
2020$188
2021$456
2022$670
2023$810
Source: eMarketer

Reddit Valuation And Funding Statistics

As of recent data, Reddit has reported to receive a major valuation increase from $3 billion in 2019 to $6 billion in February in 2021. [15]

Platform was valued at $10 billion in August 2021. [15]

Reddit has received over $1 billion in total funding between 2012 to 2021. [16]

Here we have reviewed Reddit cumulative funding from 2012 to 2021.

YearFunding (in million)
2012$1
2014$50
2017$250
2019$550
2020$919
2021$1328
Source: Crunchbase

According to a study, Reddit is the 10th most popular social network in the US. [4]

Talking about global scales, Reddit’s global popularity as a social media platform is much lower. 

As it was not listed in the recent 15 most used social platforms worldwide. [5]

Reddit received 30 billion average monthly views in 2020. [5]

35% of platform users make at least $75,000 a year. [15]

How Much Time Do Users Spend On Reddit?

On an average, Reddit users spend 7 minutes and 59 seconds per visit on the site. [2]

How do they spend their time on Reddit?

The average Reddit user visits over six different pages. [2]

The bounce rate of Reddit’s total site visits stands at 41.22%. [2]

Around four in ten users who visit Reddit leave the site after having visited just one page. [2]

What and when to post on Reddit?

  1. Reddit posts with title lengths of 60 to 80 characters perform the best. [10]
  2. Posts with less than 20 characters actually also perform the worst. [10]
  3. The video content on Reddit is quite popular since its launch in 2017. [11]
  4. 1.4 billion native videos were being watched on the platform every month in 2018. [11]
  5. Weekends and mondays are the best time to post on Reddit. [9]
  6. 51% of Gen Z users confirmed that they’re attracted to the platform’s user-driven features, such as subreddits, comments, and upvotes. [17]
  7. 82% of Gen Z users admitted that they trust Reddit for learning more about products. [17]

Subreddit Statistics 2024

Subreddit statistics

Familiar with subreddits communities?

The communities on Reddit!

  • There are currently more than 2.8 million subreddits. [6]
  • The number of subreddits has been growing consistently since Reddit was founded 16 years ago. [7]
  • It is usually said that there’s a subreddit for nearly every topic. [7]
  • According to the latest Reddit statistics, there are currently more than 100,000 active communities on the platform. [8]
  • An average Reddit user subscribes to 37 subreddits. [8]

FAQs 

What age group makes up the majority of Reddit users?

The largest user base on Reddit, comprising 64%, belongs to the age group of 18 to 29 years old, indicating its popularity among youngesters. Additionally, 29% of users fall within the 30 to 49 years age group, highlighting a diverse user demographic.

Which countries have the largest user base on Reddit?

The US boasts the highest number of Reddit users, constituting 48% of the platform’s user base. Following closely are the UK, Canada, Australia, and Germany, showcasing Reddit’s global reach and appeal.

How much time, on average, do users spend on Reddit per visit?

On average, Reddit users dedicate approximately 7 minutes and 59 seconds per visit to the platform, showcasing their engagement and interaction with its content and communities.

What type of Reddit posts perform the best?

Reddit posts with title lengths ranging from 60 to 80 characters tend to perform the best, indicating the importance of concise and attention-grabbing titles for maximizing engagement and visibility.

How many subreddits are there on Reddit?

Reddit hosts a vast array of communities, with more than 2.8 million subreddits currently active on the platform. This diverse range of subreddits caters to various interests, hobbies, and discussions, fostering a vibrant online communities.

Conclusion 

In the vast realm of Reddit, 70 million daily users create a thriving community. With monthly views soaring to 30 billion, Reddit’s average user spends nearly 8 minutes per visit.

As they say, ‘it’s not just a social platform but a cultural phenomenon’. Ever wondered if your audience is here, among the 2.8 million subreddits?

Sources

  1. Statista. Distribution of Reddit users worldwide as of 3rd quarter 2023
  2. Similarweb. Reddit Web Traffic by Country
  3. Marketing Charts. Social Networking Platforms’ User Demographics Update 2021
  4. Data Reportal. Global 2023: The United States of America
  5. Data Reportal. Global social media statistics
  6. Quartz. Reddit is the best social media site because it gets community right
  7. Metrics for Reddit. New subreddits by month
  8. Reddit. Dive into anything
  9. X-Cart. The Best Time to Post on Twitter, Instagram, Facebook, Pinterest, Reddit, LinkedIn
  10.  Foundation. We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits
  11. Reddit. Redditblog
  12. Adage. Reddit plots a path to $1B in ad sales
  13. Emarketer. Reddit to Cross $100 Million in Ad Revenues in 2019
  14. Business of Apps. Reddit Statistics
  15. The wall street journal. Reddit’s Valuation Doubles to $6 Billion After Funding Round
  16. Crunchbase. Reddit funding
  17. Reddit. Reddit blog