About the job
MicroSalt® is a breakthrough patented technology in salt production that delivers salt with 50% less sodium and 100% of the flavor. MicroSalt’s mission is to deliver food technology solutions that enable people to live a healthy life and to create partnerships with companies that want to reformulate their products. They are in pursuit of a B2B LinkedIn Marketer capable of engaging with the R&D, Product Development, VPs, Directors, Founders and Owners of Food Industry Companies through compelling, compliant content on LinkedIn.

The ideal candidate will excel in creating strategic connections, managing organic engagement, and leading lead-generation efforts through insightful marketing strategies. If you have a flair for B2B marketing on LinkedIn, particularly in the food industry, and are looking to drive growth in an innovative company, this opportunity is tailor-made for you.

Key Responsibilities:

• Content Creation: Develop LinkedIn posts that are engaging, on-brand, and compliant with industry regulations. Source topics and specific copy from existing team members.
• Networking: Identify and connect with decision-makers in target companies, leveraging likes, comments, and DMs to foster relationships.
• Lead Generation: Strategically engage with potential leads to facilitate discovery calls, focusing on organic engagement methods.
• LinkedIn Ad Buying: Utilize LinkedIn ad buying and boosting to enhance post visibility and reach among target audiences.
• Sales Navigator Mastery: Leverage LinkedIn Sales Navigator to identify and connect with key prospects in a more targeted and effective manner.

What Success Looks Like:

• Increased Lead Generation: Demonstrable growth in quality leads sourced through LinkedIn, evidenced by an uptick in discovery calls.
• Enhanced Online Presence: A consistent and compliant online presence that resonates with decision-makers and influencers within the target industries.
• Effective Networking: A robust network of industry professionals and decision-makers, cultivated through strategic engagement and interactions.
• Increase Social Followers: Execute a social media engagement strategy to increase followers and exposure in the industry.

Qualifications:

• Solid background in B2B marketing, preferably within compliance-heavy industries such as the food industry. 
• Exceptional written English skills, with the ability to craft engaging and compliant social media content.
• Experience with LinkedIn ad buying, boosting posts, and utilizing LinkedIn Sales Navigator for prospecting and lead generation.
• A holistic understanding of B2B marketing best practices and strategies, with a focus on organic lead generation.
• Ability to work independently and strategically in a remote setting.
• English native speaker or Bilingual.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

This role offers an exceptional opportunity to leverage your LinkedIn marketing skills in a unique and challenging industry setting. If you are passionate about B2B marketing and adept at navigating the complexities of food industry sectors, we encourage you to apply and help drive our client’s lead generation efforts to new heights.

Location: Fully-Remote (Work from Home). GMT-5. Country: USA.