Business Development Representative – Inbound | WatchGuard Technologies, Inc. | Remote (USA, Canada)

Business Development Representative – Inbound | WatchGuard Technologies, Inc. | Remote (USA, Canada)

Remote Canada, US
Application ends: June 26, 2024
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Job Description

WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. We’ve built a global workforce of outstanding team members and a flexible culture built on trust, collaboration, and belonging.

About the Position

The creation of the business development team as part of the overall demand generation and pipeline creation strategy is a new and critical initiative at WatchGuard. This new team is instrumental in the overall success of company objectives to grow new business both with our partners and end users.

As a Business Development Representative (BDR) at WatchGuard, you will play a meaningful role in the success of our organization by proactively identifying, nurturing, and crafting new opportunities. The BDR will focus on highly engaged in-market accounts to identify and connect with key contacts at each account. The BDR owns the initial sales engagement with these accounts and drives to set quality meetings for the internal sales teams and partners. The organization counts on you to share the WatchGuard vision, open doors to opportunities, and consistently exceed targets and expectations. This is a high-energy position requiring an individual who is very motivated, enthusiastic, and results-driven.

This role sits on the Demand Gen and Marketing Ops team, reporting to the BDR Manager, but will also work closely with the marketing and sales teams.  The Demand Gen and Marketing Ops team is a close-knit global team that enjoys collaborating on projects, challenging each other on ideas and sharing laughs on regular team virtual events. 

A Day in the Life

Each day will start with a team standup meeting to review the key priorities for the day and offer an opportunity to share what’s working (and what isn’t) with the rest of the team. You’ll sign into our sales queue and web chat to help customers and identify new opportunities to pass to our internal sales teams and partners. Throughout the day you’ll use tools like 6Sense,, and LinkedIn to provide relevant messaging to the prospects you are contacting through Outreach. In Outreach, you’ll complete your tasks for the day, which include making calls, sending emails, and social selling on LinkedIn. Your goal is to qualify the end user and connect them with an Account Manager or directly to a partner. Each week, you’ll sync with your regional territory team to review meetings from the week and goals for the territory and collect any feedback on passed opportunities. Throughout the day, you’ll grab some breaks and check in on your social channels – any new accepted LinkedIn requests or important company news to share on Twitter? The end of the day should be used to prepare for the next day – check to see what new accounts moved in-market, which accounts are responding to content, and who’s requested follow-up. Each week will also provide several opportunities to network and get to know the management team and your fellow WatchGuardians through Coffee Talk sessions, Department Insights events, and a variety of virtual networking events.

Position Responsibilities

 Within one month, you will…

• Complete WatchGuard tools training and begin product training

• Begin emailing and calling hand raiser leads

• Jump on the front lines of our web chat and call queue to accelerate your confidence with the product portfolio

Within three months, you will…

• Be able to prioritize in-market accounts, identify their needs, and source relevant contacts

• Confidently complete sales role-play for at least two product lines

• Begin outbounding via email, phone calls, and LinkedIn to your first meetings

Within six months, you will…

• Share your knowledge within the team and help onboard new reps

• Drive to hit your meeting quotas and other goals as assigned

• Optimize the usage of tool stack to fuel your meeting-setting success

• Provide recommendations on best practices to improve team effectiveness  

Skills and Qualifications

• Strong verbal and written communication skills

• Ability to use intent data and research to personalize emails in pre-defined sequences and to know when to create a custom email

• Skilled in navigating organizations and using social media to find the right prospect to contact

• Strong time management skills, results-focused, and a proactive nature appreciated and rewarded

• Desire to be part of the team and share in your teammate’s success and failures

• Ability to learn quickly and to adapt easily to change

• Passion to help our partners become more profitable and our customers to be more secure

• Experience using CRM systems, preferred

• Experience using LinkedIn Sales Navigator and other social media platforms in prospecting

• Experience with other tools, including Outreach, Marketo, and 6sense are a plus

• Bachelor’s degree or equivalent work experience


• 1 – 2 years experience in a sales or business development role

• Technology or software sales experience is a major plus

• Ability to understand the customer’s need and communicate the company value proposition

• Ability to work in a fast-paced, team environment

• Excellent written and verbal communication skills

• Strong time management with organizational skills

Why Work for WatchGuard?

WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect more than 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.

WatchGuard is headquartered in Seattle, Washington, with team members working remotely and in offices worldwide.

Our company culture places an intense focus on our customers and employees. From the newest employee to our CEO, you’ll find that each person at WatchGuard embodies our Core Values: Accountability, Community, Belonging, Action, Innovation, and Customer-Centric. Learn more about our company culture at

WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws. Our equal employment opportunity (or EEO) policy focuses solely on the talent, hard work, contributions, and actual results achieved by each WatchGuard employee and on the potential of employment candidates to make such contributions. We consider focusing on an employee’s protected characteristics rather than on talent, hard work, and actual work results to violate our EEO policy. As an Equal Opportunity Employer, we are committed to a diverse workforce. WatchGuard participates in E-verify.

WatchGuard is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.