Head of Integrated Marketing | Carta | $195k-$260k | Remote (US)

Head of Integrated Marketing | Carta | $195k-$260k | Remote (US)

195,000 - 260,000 / year
Remote US
Application ends: August 5, 2024
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Job Description

The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As the Head of Integrated Marketing, you’ll work to: 

  • Act as a key member of the CMO’s leadership team, uniting strategy and assets  across the marketing team under defined plans and plays
  • Lead a team of lifecycle marketing managers, event specialists and performance marketers
  • Operate as a center of excellence for multichannel campaign strategies  to meet business unit specific goals for pipeline, conversion, growth and other KPIs
  • Determine portfolio of campaign types (competitive, velocity, evergreen etc) to best achieve goals top to bottom of funnel
  • Partner with the Brand team for full-funnel marketing approaches and help guide the development of performant creative and content assets 
  • Support business unit-specific demand generation specialists to achieve scale across campaign types
  • Develop ROI-focused budgets for spending across channels 
  • Collaborate across Sales, Product, Customer Success , Business Development, Marketing Ops and internal marketing partners  
  • Partner with MOps to evaluate  and leverage most performant channels on an ongoing   for campaign and BU specific objectives
  • Work closely with Revenue team on lead quality, follow up and campaign feedback
  • Drive attach/upsell pipeline as day-one priorities for customer marketing
  • Partner with Product Marketing on mapping and testing customer journeys in campaigns
  • Support the work of the BD team to enable channel/alliance/partner marketing motions with campaigns on an ongoing and as-needed basis
  • Work closely with the growth and product team on integrating in-app journeys within campaigns
  • Operate with discipline for planning/prioritization with the support of program management

The Team You’ll Work With

You’ll be joining ourMarketing team reporting to the CMO. 

Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

  • 12+ years of integrated marketing/demand generation/ lifecycle marketing  experience, preferably in SaaS 
  • Strong people manager with a player/coach approach to their work
  • Cares about and is effective at mentoring
  • Highly skilled in working across Brand, Content, Performance Marketing, Product, Sales, Marketing Ops as well as finance business partners
  • Experienced with analytics for driving campaign design, portfolio, spend and reporting
  • Authoritative with campaign tech stacks
  • Comfortable interacting with executives in a fast-paced environment
  • Highly customer-centric 
  • Biased for action and data-driven 
  • BA required

At Carta, you’re not just an employee. You’re a builder who is creating  infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally  to challenge the status quo; working towards a common goal of creating more owners in the private markets. 


Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $195,000 – $260,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.