Head of Partner Marketing APJ | Snowflake | Remote (Singapore)

Head of Partner Marketing APJ | Snowflake | Remote (Singapore)

Remote Singapore
Application ends: August 4, 2024
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Job Description

There is only one Data Cloud. Snowflake’s founders started from scratch and designed a data platform built for the cloud that is effective, affordable, and accessible to all data users. But it didn’t stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance. This is our vision: a world with endless insights to tackle the challenges and opportunities of today and reveal the possibilities of tomorrow.

As the Head of Partner Marketing – Asia Pacific & Japan at Snowflakeyou will be responsible for owning and driving Snowflake regional partner marketing campaigns, programs and engagements from strategy through implementation to results. This opportunity is collaborative in nature and you will be working with Product Marketing, Industry Marketing,  Customer Marketing,  Corporate Communications, ABM, Developer Relations, and the Sales and Alliances organizations at the global and regional level. In addition, you will align and collaborate with the Regional Field Marketing teams in A/NZ, India, Japan, Korea, and South-East Asia.  The primary focus of this position will be designing, developing, implementing, and managing demand generation programs with and through partners to build a lead and opportunity pipeline for Snowflake that results in acquiring net new customers and increased consumption.

This role requires you to work from our Singapore office at least 3 days per week.

As a key member of the Partner Marketing team, in this role you will:

  • Develop and work directly with our global/local partner marketing and key stakeholders (regional RVPs, Partner Sales, Sales Operations, etc.) teams to own programs and executive GTM strategies with partners, including local/global SIs, data and technology partners across APJ
  • Lead a multi-regional partner marketing team to work closely with our Partner Alliance organization alongside our partners to co-develop a GTM strategy to drive pipeline activation and identify content/positioning to help accelerate the sales cycle
  • Drive awareness, thought leadership, demand/pipeline generation, and mindshare programs in coordination with partners’ marketing teams to target joint customers and prospects 
  • Develop joint plans amd content including joint value proposition presentations, solutions briefs, industry use cases, customer stories, and blog posts
  • Create innovative new programs to maximize the impact of the Powered by Snowflake and Marketplace partners in the Data Cloud ecosystem
  • Create innovative new programs to maximize the impact of the Data Cloud ecosystem
  • Collaborate with the alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
  • Own & drive executions, logistics, and vendor management
  • Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment

An ideal candidate will have:

  • 15+ years of experience in a role focused on building technology and ISV partner marketing relationships and executing campaigns within a technology ecosystem
  • Experience working with partners to develop and build joint demand generation programs at scale
  • Demonstrated success in leading highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
  • Ability to demonstrate creativity through new campaign ideation, content creation, visual design, branding and messaging
  • Solid understanding and experience in the data analytics, solution building and big data marketspace – ability to understand and communicate to diverse technical and non-technical audiences
  • An understanding of global cloud and data partnerships (Amazon Web Services, Microsoft Azure, Google Cloud)
  • Proven success in working in hyper growth environments
  • Hands-on execution ability with effective project and time management
  • Effective written and verbal communications skills and the ability to adapt your messaging to meet your audiences, internally and externally 
  • Bachelor’s Degree in Marketing, Business Administration, Communications or a related field

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.