Marketing Manager | Axon | $104k-$156k | Remote (US)

Marketing Manager | Axon | $104k-$156k | Remote (US)

104,000 - 156,000 / year
Remote US
Application ends: August 22, 2024
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Job Description

Your Impact

This role provides a unique opportunity to join a team where your work will drive top line impacts for the business. You will have the advantages of a small, agile team, plus the backing and benefits of a profitable, publicly traded company. As S&L Marketing Manager, you’ll join Axon’s Growth Marketing team focused on selling life-saving solutions to law enforcement, and public safety agencies.

In this role, you’ll work closely with the sales and product teams to bring the Axon products and solutions to market.

What You’ll Do 

Location: Scottsdale, AZ or Boston, MA or Remote, U.S.

Plan and Execute Marketing Campaigns & Events

  • Plan, manage and help execute events (in person and digital)
  • Create and distribute content that resonates with customers and prospects
  • Develop short and long-tail marketing campaigns centered around case-studies, video content, sales enablement material, digital campaigns, communication strategies, and more
  • Partner with customers to develop and distribute customer reference materials to drive demand through demonstrating real-world scenarios with Axon users
  • Create and implement new ideas on how to better reach our audiences and key personas using various channels and content mediums
  • Execute consistent and meaningful customer experiences/events with the ultimate goal of driving new and continued business
  • Join Forces with Sales teams to identify risks and opportunities, create pipeline and define both long and short-term marketing objectives to accelerate growth

Measure Key Results

  • Demonstrate how your activities and plans are driving to KPIs like pipeline created and influenced, revenue and bookings closed, and increased market penetration.
  • Leverage data to understand what marketing activities are effective and when to pivot to new strategies when required
  • Demonstrate the ROI effectiveness for marketing programs and devise plans to continuously optimize ROI
  • Track results in consumable reports that can be shared with key stakeholders to demonstrate benchmarks and ongoing performance

Manage Relationships

  • Manage internal relationships to create cohesive product launch plans, adapt content to your markets, and work as a key partner with the Axon US Public Safety sales team
  • Initiate partnerships with customers, associations, and industry influencers to help increase awareness, adoption and perception of Axon

What You Bring

  • Strong sense of accountability and ownership. An ability to manage projects and clearly communicate your results back to stakeholders.
  • Energy and Creativity. Strong business acumen and ability to prioritize. Equal parts creative and analytical.
  • Self-Starter and Resourceful. Ability to work in a cross-functional role, adaptable with the ability to leverage various resources to help inform work.
  • Service-Minded. Ability to manage up and proactively communicate project progress to deadlines.
  • 5+ years of post-college marketing and/or strategic communications career experience
  • Experience in a B2G or B2B marketing role
  • Ability to thrive in a fast-paced environment while multitasking, re-prioritizing projects, and communicating priority updates to stakeholders
  • Experience in content marketing techniques; to include writing and editing content
  • Expertise in Salesforce, Pardot, Google Analytics, (or similar project management and workflow platform)
  • Moderate travel and extended work hours may be required; anticipated (15-20% of travel)

Benefits that Benefit You

  • Competitive salary and 401k with employer match
  • Discretionary paid time off
  • Paid parental leave for all
  • Medical, Dental, Vision plans
  • Fitness Programs
  • Emotional & Mental Wellness support
  • Learning & Development programs
  • And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 104,000 in the lowest geographic market and USD 156,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit