Location(s):

China

City/Cities:

Shanghai

Travel Required:

Relocation Provided:

Job Posting End Date:

October 11, 2024

Shift:

Job Description Summary:

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

The Coca-Cola End-to-End Experience Design & Connection Planning Strategy leader will:

• Drive thinking on how to design marketing around E2E consumer / shopper journeys to achieve greater conversion, focusing on the set-up and consistency of the experience
• Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assets
• Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
• Connecting brand experiences with brand rituals building in order to significantly improve weekly + conversion
• Establishing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
• Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
• The leader will be called upon to act as both an evangelist for new consumer and shopper engagement solutions and a business owner, delivering innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
• This profile requires a healthy balance of innovative thinking and business pragmatism, to ensure we continue to challenge status quo while maximizing our return on investment

KEY SUCCESS PARAMETERS

Experience

• marketing, media, and leadership experience
• Direct experience with connections, digital marketing, media strategy and communication planning for brands of all sizes and life-stage
• Preference for individuals with experience in working in consumer and shopper/commercial plans
• Experience working with marketing in the field is preferred
• Experience working in cross -functional and cross-geographical teams
• Communication, influencing and negotiation skills across multiple stakeholders
• Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

• Ability to provide input to brand & creative strategy
• Deep understanding of the evolved media landscape and e-commerce
• Expertise in working with different external partners (i.e.: agencies, media companies, influencers)
• Ability to work in Agile cross-functional teams
• Ability to collaborate with the rest of the teams across functions

Communication Focus

• Role will require frequent communication with OU Mkt lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams and OU End-to-End XP design in other OUs;
• Role will also interact frequently with external parties, particularly agencies and media companies

Skills:

Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Decision Making, Digital Media, Financial Acumen, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Project Management, Social Media

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.