Senior Marketing Manager | American Marketing Association | $85k-$105k | Remote (US)

Senior Marketing Manager | American Marketing Association | $85k-$105k | Remote (US)

85,000 - 105,000 / year
Remote US
Application ends: August 11, 2024
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Job Description

The American Marketing Association is looking for a Senior Marketing Manager (Remote Opportunity)! 

Who We Are 

At the American Marketing Association (AMA), we’re striving to be the most relevant voice shaping marketing around the world. Our passion and dedication to building the future of marketing, paired with our core values of being curious, courageous, grateful, joyful, customer-centric, and stakeholder-sensitive, are the backbone of our impact-driven team. Together, we serve a community who work, teach, and study in the field of marketing.

What to know about this role

  • We are a fully remote organization with team members across the country. Work from the comfort of your home, a local coffee shop or wherever in the U.S. brings you joy! 
  • The salary range for this position is: $85,000 to $105,000 based upon experience.

The impact of this role

As the Senior Marketing Manager, you’ll play a critical role as a stakeholder in shaping the future of AMA’s learning business and the opportunity to influence marketing’s impact on the learning products portfolio.

Our marketing team is responsible for not only amplifying our impact but also helping us expand our reach. This role is pivotal in the evolution of AMA as it builds beyond its current offerings. 

What you’ll be doing 

  • Owning the process of planning and executing holistic marketing plans and activities across AMA owned & operated channels, paid channels, and partners (external) channels. 
  • Responsible for learning product set-up and management using various content management systems such as WordPress, Salesforce and event hosting platforms such as Cvent. This also includes tasks such as (but not limited to) understanding user journey and product purchase behaviors, copywriting, creative development, cross-promotional partnership negotiations.  (please note that this is approximately 50% of the work) 
  • Working closely with the Learning team to evaluate and evolve the product mix based on the needs of the customer, market competition, and AMA strategic direction.  
  • Spearheading collaboration with internal cross-functional teams and external partners to develop and execute marketing strategies and tactics that drive business success in terms of customer acquisition, retention, and experience.
  • Continually assessing and evaluating the customer experience with our business portfolio and optimizing customer perception of the brand and products.
  • Proactively exploring new marketing tactics to test, learn, and optimize ROI.  
  • Staying on top of competition and providing competitive analysis to the organization.  
  • Completing other special projects as assigned.

What you bring to the table

  • 5+ years of work experience with a proven track record of driving business success in terms of digital product marketing, customer acquisition and retention
  • Proven experience in identifying target audiences and creatively devising and leading acquisition marketing campaigns
  • A passion for numbers and identify yourself as a data-driven marketer. 
  • Experienced analyzing data and providing strategic recommendations based on your analysis
  • Experience analyzing and optimizing email, digital, and printed copy tailored to the target audience
  • Ability to learn new systems and platforms with training documents and minimal supervision
  • Proficiency in Microsoft Office

What you may also have

  • Bachelor’s degree with a concentration in Marketing
  • Prior experience in working with project management tools 
  • Prior experience in working with CRM systems

What to expect from the interview process

  • Hiring Manager resume review
  • One way video interview on Spark Hire (We promise this isn’t scary! Our questions are well thought out and we wanted your answers to be as well. So you have unlimited think time for each of the five questions we ask!) that will take 15-20 minutes.
  • 30-minute phone interview with a member of AMA’s People and Culture team 
  • An assignment to present during the Virtual Interview
  • Virtual On-Site Interview with the hiring manager and key stakeholders you’ll be working closely with

What we offer

  • An inclusive work environment with monthly team events.
  • Rewards and Recognition program through Bucketlist. See more about this here!
  • Free AMA membership and free access to the following professional development opportunities:
  • Remote work-life balance with:
    • Flex Fridays (no internal meetings scheduled after 12pm on Fridays)
    • Unlimited sick leave
    • Two weeks of parental bonding leave
    • Paid vacation time
    • 13 paid holidays
    • SIX days of paid volunteer time off per year
  • Comprehensive benefit package that includes:
    • Your choice of two medical plans with Blue Cross Blue Shield
    • Your choice of two dental plans with Guardian 
    • Vision plan with Guardian
    • 403(b) retirement plan with an employer match and immediate vesting 
    • Fully paid life insurance at twice your base annual salary
    • Fully paid short term and long-term disability

The American Marketing Association is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. AMA is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

For more information about us, visit our website at AMA.org.

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