Please note this is a 10-month fixed term position (parental leave).

A little bit about us

At Keypath Education, you can be part of something bigger.

Keypath partners with the world’s leading universities to unlock greatness in every student.

Together, we’re reimagining online education to empower students for the future of work and to solve global and social challenges.

As a leading global EdTech company, we partner with world-leading universities to design and deliver the most career-relevant online education solutions that help solve our global social and economic challenges.

We are a fast-growing and international team who values collaboration, innovation, and lifelong learning in our mission to unlock greatness in educators, their students, and our people.

Keypath Education Australia has a distributed workforce. Our people are working all over Australia, in our offices in Melbourne and Sydney, or from their home offices. We put our people first, which means you choose where you want to work from, including if you want to work from home.

Are you a marketing leader with a proven track record on delivering insights-led, customer-centric marketing and driving commercial success? Do you revel in being the visionary leader for your team, leading by example, and spearheading best-practice strategic marketing? Then this is a role where you will shine!

As the Senior Marketing Manager, you will be the accountable marketing leader on some of our most high-profile university partners, with much-loved education brands. You will be joining Keypath at an exciting time where we’re transforming how we do what we do – delivering the best outcomes for students, the university partners, and the business.

It is a hands-on leadership role where you will use your skills in integrated marketing, brand management, data analysis and customer insights to model best-practice strategic marketing working in partnership with university partners.

We follow agile marketing principles, and you will lead an agile squad of multi-disciplinary professionals – overseeing end-to-end delivery and optimisation of a portfolio of postgraduate programs, from awareness through to graduation. In collaboration with the business leaders, account management and strategy and insights teams, you are empowered to identify opportunities, recommend priorities, and then deliver to targets through your agile squad.

Using your excellent stakeholder management and influencing skills, you will also work collaboratively across business departments and marketing functions including product, digital, CX, student admissions and student success, as well as be seen as the trusted marketing expert for the university partners.

Our business is a fast-paced environment that is focused on growth and experimentation. It’s a place where engaged and driven professionals thrive. Recognised in the top 10 ‘Best Places to Work’ in Australia, Keypath is where you are encouraged and supported to bring your best and authentic self to work every day. If you want to love what you do, make a positive impact, and learn and grow with us, then this role is the opportunity.

Key responsibilities include:

• Championing the customer: Seeking and leveraging all insights (customer, competitor, market, and performance) to inform, to shape, co-create and optimise GTM strategies.
• Partnership marketing: Demonstrate ability to actively influence and build trust with our university partners through driving performance, insights sharing and delivering to targets.
• Visionary leadership: Setting a compelling vision to inspire and motivate your team.
• Performance obsessiveness: Acting as the accountable leader within their cross-functional team, to continually monitor and action portfolio performance to meet targets.
• Driving cross-functional alignment through leading and role modelling a performance discipline.
• Knowledge acquisition: Deeply immersing in Keypath’s business strategy, understanding OKRs, product portfolios, and levers for optimising outcomes.
• Fostering innovation: Cultivating a test-and-learn ethos for rapid learning and optimisation.
• Strategic planning: Co-create and optimise GTM strategies, in collaboration with the Strategy and Insights team and cross-functional team, to deliver an agreed GTM plan.
• People leadership: Oversee the role of ‘marketing owner’ for their agile marketing squad, including direct reports.
• Direction and prioritisation: Setting strategic direction and support prioritisation of agile marketing squad.
• GTM execution: Overseeing end-to-end delivery, optimisation, and reporting.
• Customer experience: Ensure the marketing squad is fully engaged and have visibility of the student journey for their partner.
• Budget management: Understanding and managing portfolio budgets and making investment decisions to maximise ROI.
• Continuous improvement: Facilitating the sharing of best practices and driving efficiency and effectiveness across business units.
• Strategic influence: Exerting influence and managing relationships with stakeholders and university partner teams.
• Business-wide problem solving: Taking leadership accountability to solve for broader business problems through sharing learnings and applying critical thinking to solving novel problems.

For more information on the responsibilities, please read the Position Description.

Demonstrate the Keypath values of:

• Collaboration
• Commitment
• Lifelong learning
• Innovation

Education

• Relevant tertiary degree in business

Experience

• Proven experience in developing and executing strategic, integrated marketing campaigns that deliver commercial impact.
• Excellent communication skills and proven ability to influence across teams.
• Experience working in demand generation, lead acquisition, digital media, content marketing and/or direct marketing with a focus on performance, including performance tracking, reporting and drawing out actionable insights.
• Strong account service/stakeholder management skills and experience managing budgets
• Strong team leadership and mentoring skills.
• Experience in agile project management methodologies (desired, but not essential).

Technical/Further skills

• Strong analytical skills and experience in utilising data for reporting, budgeting, forecasting, and drawing out actionable insights.
• Able to develop creative/innovative solutions based on data insights.
• Experience in rapid testing, measurement, and scaling of innovative initiatives.
• Experience in facilitating group brainstorming sessions to unlock creativity and innovative thinking in the team.
• Strong prioritisation and time management skills.
• Strong project management skills (formal PM qualification not required).

Other requirements

• Interstate travel may be required on an infrequent basis.

Direct reports

This role has 2-3 Marketing Managers as direct reports.

So why Keypath?

Be you and belong:

Although we can tell you how great our company culture is, we recommend that you read our SEEK reviews to form your own opinion. We’re also proud to have received the AWEI Bronze Employer award for LGBTIA inclusion, ranked #8 Best Place To Work Australia©, and have a Gallup Employee Engagement Score of 4.37.

We listened to our people and transitioned to a distributed workforce. You can work from your home office or in the office, depending on your preferences. Our Global CEO is compassionate and involved, and personally responds to all Glassdoor reviews. We also have a dedicated D&I committee.

Join the global edtech boom

• We’re a leading edtech company in a booming industry
• You’ll have the opportunity to innovate and collaborate with global peers as we rapidly expand into new markets and with new partners globally

Supported to be your best

• We offer discounted study opportunities through our university partners and ongoing in-house training opportunities
• IHAC membership with free training and networking opportunities
• As we grow, so do your career path opportunities

Make a difference in the world

• We have a bold vision to transform education and transform the world
• We’re helping to upskill and reskill over 30,000 people globally
• Our programs are purposefully designed to meet the needs of the future of work, helping to solve our future economic and social challenges.

Want to make a difference in the world? Become a Keypather.

We strongly encourage applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.

*Due to the high volume of applications, only shortlisted candidates will be contacted. Thank you for your understanding.