SEO Manager | Busbud | Remote (US)

SEO Manager | Busbud | Remote (US)

Remote US
Application ends: July 9, 2024
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Job Description

Highlights of the Job Offer

  • Company and Sector: Busbud, an extensive online travel agency specializing in intercity bus and coach travel, operating in over 80 countries and 21,000 cities.
  • Role Objective: To drive organic growth and enhance online visibility by utilizing data and metrics to lead SEO initiatives.
  • Key Responsibilities: Monitoring website performance, creating SEO reports, executing SEO strategies, conducting keyword research, and optimizing on-page elements.
  • Collaborative Work: Coordination with content creators and developers to integrate SEO practices and resolve technical SEO issues.
  • Skills and Experience: Bachelor’s degree (Master’s preferred) in Marketing or related field, with over 5 years of SEO experience and proficiency in tools like Moz, SEMrush, Ahrefs.
  • Technical Knowledge: In-depth understanding of search engine algorithms, ranking factors, and proficiency in HTML, CSS, and basic web development.
  • Key Performance Indicators (KPIs): Growth in organic search traffic, improvement in rankings for target keywords, enhanced CTR and conversion rates from organic traffic.
  • Location and Flexibility: Fully remote position, allowing work from anywhere in the world.
  • Compensation and Benefits: Competitive salary, unlimited paid time off, stock options, free and discounted travel benefits, annual sustainability and training funds.
  • Inclusive Workplace: Commitment to equal employment opportunities and a work environment free from discrimination.

Job Offer Details

Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Travelling is our passion, and we work hard to offer the most comprehensive network of city-to-city trips. We operate in more than 80 countries and 21,000 cities and offer more than 2,300,000 bus routes. Our goal is to provide everyone a more environmentally-friendly, accessible, and interconnected world.

The role 

The mission of the SEO Manager is to utilize data and metrics to drive organic growth and visibility for Busbud. This role is pivotal in enhancing our online presence, increasing website traffic, and ensuring our content ranks prominently on search engine results pages.

As the SEO Manager, you will be responsible for providing data reports and trend analysis to support leading the development and implementation of SEO strategies to improve the company’s organic search rankings and drive relevant traffic. You will collaborate closely with cross-functional teams, content creators, and developers to optimize our website, monitor performance, and stay abreast of industry trends.

What you can expect from the opportunity 

  • Monitor and analyze website performance using SEO tools and Google Analytics.
  • Create and present regular reports on SEO performance and progress.
  • Support executing comprehensive SEO strategies aligned with business goals.
  • Conduct keyword research to identify high-value opportunities for content optimization.
  • Optimize on-page elements such as meta tags, headings, content, and internal links.
  • Collaborate with content creators to ensure SEO best practices are integrated into content production.
  • Identify technical SEO issues and work with the development team to implement solutions.
  • Stay updated with search engine algorithms and industry trends to adapt strategies.
  • Provide SEO recommendations for website structure and user experience improvements.

How you can impress us 

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
  • 5+ years of proven experience in SEO with a track record of using data to improve organic search performance.
  • Proficiency with data analysis and reporting.
  • Prior experience in the travel or tech industry is a plus.
  • Experience with content management systems and website optimization.
  • Strong analytical skills to interpret data and identify trends.
  • In-depth understanding of search engine algorithms and ranking factors.
  • Proficiency in SEO tools such as Moz, SEMrush, Ahrefs, Google Search Console, etc.
  • Knowledge of HTML, CSS, and website development concepts.
  • Excellent communication skills for collaboration with cross-functional teams.

KPIs

  • Organic search traffic growth.
  • Improvement in organic search rankings for target keywords.
  • Click-through rate (CTR) improvement for organic search results.
  • Conversion rate improvement from organic traffic.
  • Domain authority growth.
  • Technical SEO issue resolution and website performance enhancement.

What’s in it for you?

  • Remote position
  • Competitive compensation based on experience
  • Unlimited paid time off
  • Work from anywhere in the world
  • Stock options
  • Free bus tickets, discounted train tickets
  • Annual sustainability fund & training fund
  • If you’re in Montreal, Busbud has an office in the Mile-end area

Busbud is committed to equal employment opportunities for all employees and providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.