SEO Manager | Grand Canyon Education | Remote (US)

SEO Manager | Grand Canyon Education | Remote (US)

Remote US
Application ends: July 2, 2024
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Job Description

Highlights of the Job Offer

  • Company: Grand Canyon Education (GCE), a leader in educational services and support for the post-secondary education sector.
  • Position: SEO Manager, responsible for leading and managing a team of SEO specialists.
  • Key Responsibilities: Manage and coach SEO specialists, develop SEO strategies, conduct audits and competitive analyses, and collaborate on content optimization.
  • Collaboration: Work with cross-functional teams to create strategic marketing plans and improve organic web marketing.
  • Technical Skills: Familiarity with SEO tools such as Conductor, GSC, Ahrefs, and analytics platforms like Google Analytics.
  • Experience Requirements: At least 5 years of managing SEO projects, preferably with enterprise-level companies.
  • Educational Requirements: A bachelor’s degree in marketing or a related field is preferred, plus extensive professional experience.
  • Work Environment: Remote position in the US, emphasizing collaboration and innovation.
  • Benefits: Comprehensive benefits package including health, dental, and vision insurance, 401K plan, generous time off, and tuition discount programs for employees and their families.
  • Community Engagement: Opportunities for volunteer work in the community and participation in GCU sponsored events.

Job Offer Details

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational, and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families, and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

Collaboration is key in this SEO Manager position! We are looking for an analytical and perceptive professional who is a skilled communicator and can collaborate with various teams. If you are up to date with all SEO knowledge and thrive in a fast-paced environment then this position may be for you!

What you will do:

  • Manage a team of SEO specialists in all aspects of managerial responsibility, coaching, development, performance feedback, and monitoring and assigning work.
  • Coordinate with internal cross-functional project teams to create strategic marketing plans for organic web marketing.
  • Develop and execute comprehensive search engine optimization strategies to achieve business objectives.
  • Conduct SEO and content audits, keyword research, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
  • Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.
  • Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
  • Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization.
  • Oversee and help support the testing program led by the senior SEO specialist to increase conversion rates and drive leads.
  • Understand and direct link-building activities to ensure quality links from reputable sources with 3rd party vendors.
  • Work closely with cross-functional teams, such as content, design, and development, to ensure optimal content performance.

What you will have:

  • Proven experience and success as SEO Manager or similar role, with 5+ years managing SEO projects for various websites, including enterprise-level companies.
  • Familiarity with relevant tools (e.g., Conductor, GSC, Ahrefs, Screaming Frog, MOZ Local) and web analytics (e.g., Google Analytics).
  • Excellent written and verbal communication skills with attention to detail and the ability to multitask in a fast-paced environment.
  • Strong organizational, time-management, and leadership skills
  • Experience with working on websites in one or more of the following areas: content design, copywriting, content management/production, or imaging editing, to name a few.
  • Professional experience with Drupal, WordPress, or similar HTML CMS (Content Management System) backends.
  • Knowledge and experience with A/B Testing, Personalization, SEO testing, and experimentation.
  • A bachelor¬ís degree in marketing or a related field required from a regionally accredited institution is preferred, and if not, add two more years of work experience as minimum requirements.
  • Minimum of three years of professional experience within a digital agency, marketing department, or other corporate environment
  • Must be able to pass a pre-employment background investigation.

Why work at GCE:

  • Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
  • Generous time off plan and 11 paid holidays
  • Paid time off to volunteer in the community or at GCU sponsored events
  • Free covered parking
  • We also offer full-time employees, their spouses, and dependent children an Education Tuition Discount Program