SEO Manager | RV Share | $80-100K | Remote (US)

SEO Manager | RV Share | $80-100K | Remote (US)

80,000 - 100,000 / year
Remote US
Application ends: July 22, 2024
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Job Description

Who You Are:

  • You have a deep passion for SEO, and you’ve been working in-house as an SEO Manager for 5+ years.
  • Experience working with technical SEO topics such as structured data, headless CMS, NGINX/.htaccess, robots.txt, metadata, site speed optimization (CWV), user experience, and website performance.
  • Proven track record in managing SEO projects from inception to completion.
  • Experience quantifying marketing impact and SEO performance with a strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.).
  • You have experience working with tools like SEMrush, Google Search Console, and Botify. That’s the primary toolset we currently have for SEO.
  • You care deeply about creating high-performance marketing channels.
  • You’re not afraid of seeing an opportunity and leading the efforts to set up something new: you’re a self-starter, competitive, and aggressive in achieving the goals given to you.
  • Possesses strong project management skills and can balance multiple projects simultaneously.
  • You have an execution mindset; you get things done and make sure people & partners are aligned.
  • You’re an analytical thinker with experience with SQL, tools like Google Analytics 4, Mixpanel/Amplitude, and visualization tools like Tableau/Looker Studio.
  • You feel comfortable around engineering and product teams; the word API doesn’t scare you.
  • You feel comfortable dealing with HTML/CSS/JavaScript and know what SSR means.
  • Excellent verbal and written communication skills.

About the Role:

The SEO Manager is responsible for building a world-class SEO program and driving incremental bookings. Your primary responsibility is to seek new ways to drive scalable growth for SEO, mainly through product-led SEO. This will include working with our product and engineering team to ensure that all our SEO integrations are top-notch.

Key Objectives include:

  • Manage a world-class SEO program for RVshare: Orchestrate high-volume, organic search growth. Be able to drive double-digit growth yearly from organic search.
  • Lead, execute, and project-manage a range of initiatives, from schema.org improvements to architectural site changes, while working closely with engineering, content, and product teams.
  • Create and execute a roadmap of initiatives to drive growth from SEO.
  • Develop and implement new content strategies with our content team (internal & external).

Essential Functions and Responsibilities:

  • Build and execute a world-class SEO strategy.
  • Provide detailed content briefings and guidance to the content team to help them develop and implement new content strategies.
  • Build out existing data & licensing partnerships to increase content relevancy.
  • Provide actionable recommendations for site structure, creative design, keyword and link development strategies, and content optimization that impacts conversion.
  • Find, evaluate, and capitalize on SEO expansion opportunities at all levels – must be able to see things others don’t and successfully drive growth.
  • Evaluate search demand to identify growth opportunities for our content and product.
  • Manage our authority-building efforts: You’ll support the PR & Partnerships team on outreach strategies and authority development by building out assets, informing them about outreach opportunities, and bringing new ideas to the table.
  • Create detailed reports on SEO performance in specific sectors and report on SEO performance throughout the organization.
  • Report internally to teams about performance, tasks, and other factors to help them understand the program and align with their goals.
  • To develop winning strategies and stay abreast of updates in search engine algorithms, the competitive landscape, and the industry.
  • Keep abreast of competition, competitive issues, products, and markets for consumer and performance-based marketing and lead generation.
  • Build out the reporting suite (DBT, Nozzle), move away from SEMrush if possible.
  • Own the technical SEO roadmap for our marketplace and work with Marketing’s Product Manager to implement it.
  • Co-own the SEO roadmap for the blog and work with established Vendors to implement it.
  • Develop in-depth briefings for the editorial/SEO content team.
  • Develop a roadmap for SEO data integrations to further establish us as the data leader in the outdoor space (campgrounds, etc.).
  • Support the Brand organization in creating assets/landing pages that can be used for authority building / building out RVshare as a trusted authority in the outdoor hospitality space.