Highlights of the Job Offer

• Position and Salary: SEO Manager at Mockingbird with a salary range of $65,000 – $85,000 yearly.
• Remote Work: The position is remote, accessible to candidates in the US.
• Company Mission: Mockingbird focuses on growing law firms through digital strategies and online marketing.
• Role Focus: The SEO Manager will act as both a strategist and a tactician, ensuring high-quality service for all SEO clients.
• Responsibilities:
  • Conduct audits on websites and Google Business Profiles to maximize local rank potential and identify technical issues.
  • Develop content plans and manage SEO project roadmaps within the client’s budget, using analytics and SEO tools.
  • Work collaboratively with other marketing channels to achieve client business goals.
• Qualifications Required:
  • Minimum of 2 years experience in Local SEO, preferably in legal marketing.
  • Proficiency with tools like Google Analytics, Ahrefs, Screaming Frog, SEM Rush, Moz, Copyscape, and others related to SEO and website analysis.
• Team Collaboration: The role requires collaboration with the customer success team to meet client goals and mentoring junior team members.
• Tools Proficiency: Candidates should be proficient in a wide range of SEO and analytics tools, including Google Search Console, Ahrefs, SEM Rush, and many others.
• Company Culture: Mockingbird values a team of smart, eager, and fantastic individuals, operates as a Google Partner and Hubspot Gold Partner, and focuses on the betterment of employees’ and clients’ lives.
• Location: Though based in downtown Seattle, the company embraces a global perspective and remote working arrangement.

Job Offer Details

Mockingbird works with aggressively growing law firms, utilizing digital strategies and tactical execution of online marketing to drive new business. Reporting to our Director of SEO, our SEO Managers are both strategists and hands-on tacticians, ensuring all SEO clients receive the same quality of service.

In this role, you will:

• Rely on your knowledge and experience to manage SEO programs for a portfolio of demanding clients
• Collaborate with our customer success team to identify and achieve client goals
• Identify which tasks you should complete and which tasks you should delegate to other team members
• Mentor junior team members

Responsibilities

Audit websites and GBP profiles to:

• Articulate actionable steps to maximize local rank potential
• Identify technical issues and assist web dev. team in knowing how to fix them
• Identify and prioritize keywords likely to generate the most organic traffic
• Develop individual website content plans to achieve SEO goals

Manage SEO project roadmaps:

• To achieve the best possible results within the client’s monthly SEO budget
• Utilizing Analytics and SEO-specific tools to track performance progress and update the SEO plan accordingly
• Recognizing SEO’s place within the full spectrum of marketing channels and work collaboratively with other teams at the agency to achieve each client’s business goals

Qualifications

• 2+ years of experience in Local SEO, ideally in the legal marketing field
• Love doing things the right way whether or not someone’s looking over your shoulder
• Love getting things done

Proficient with a good number of the following tools:

• Google Search Console
• Google Analytics 4
• Ahrefs
• Screaming Frog
• Majestic
• SEM Rush
• Moz Site Explorer
• Copyscape
• STAT
• Archive.org
• Think with Google
• GTmetrix/YSlow/Lighthouse
• Cloudflare
• BuiltWith/Wappalyzer
• Yoast/All in One SEO/RankMath
• Whitespark
• Yext
• Moz Local
• Google My Business
• Bing Webmaster Tools
• Panguin Tool
• Structured Data Markup Helper
• BuzzSumo
• Buzzstream
• HARO
• WP Engine

Compensation

$65,000 – $85,000 yearly

About Mockingbird

Mockingbird is made possible by a team of insanely smart, eager, and genuinely fantastic human beings. We’re based in downtown Seattle, but work from around the world and are constantly looking for talent and unique perspectives. As a Google Partner and Hubspot Gold Partner we have access to advanced training for our employees and are constantly striving to meet our core goals of bettering the lives of our employees and clients, in that order.