SEO Specialist | ServiceMaster | Remote (US)

SEO Specialist | ServiceMaster | Remote (US)

Remote US
Application ends: July 14, 2024
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Job Description

Highlights of the Job Offer

  • Company and Role: SEO Specialist position at ServiceMaster Restore, a dynamic and growing company.
  • Responsibilities: Develop and implement SEO strategies for website content, conduct keyword research, and analyze website performance.
  • Collaboration: Work closely with multiple franchisees to understand their business goals and provide SEO support.
  • Skills Required: Strong knowledge of major search engine algorithms, on-page and off-page SEO best practices, and technical SEO aspects.
  • Additional Skills: Excellent debugging, testing, and analytical skills for optimizing content and website performance.
  • Communication and Teamwork: Exceptional written and verbal communication skills, ability to work effectively in a team, and build relationships across the organization.
  • Professional Growth: Opportunities for growth within the company, promoting from within.
  • Company Reach: ServiceMaster operates approximately 2,000 franchised and licensed locations worldwide.
  • Education and Experience: Bachelor’s degree in Marketing, Communications, Business, or a related field, with 1–3 years of experience as an SEO specialist.
  • Company Ownership: ServiceMaster Brands is owned by Roark Capital Group, focusing on franchised business investments.

Job Offer Details

Ready to be part of a dynamic and growing company?

ServiceMaster Restore is looking for talented people to join our team! Come join SMB where we promote from within.

SEO Specialist

We are currently looking for a SEO Specialist to join our marketing team. In this role you will be responsible for assisting franchisees in developing and implementing effective SEO strategies for website content, conducting keyword research, and analyzing website performance.

What you’ll do:

•    Work with multiple franchisees to understand their business goals, target audiences, and local market dynamics

•    Provide guidance and support to franchisees in implementing SEO best practices on their websites

•    Conduct thorough keyword research and analyze results to identify relevant and high-performing keywords for our industry and target audience.

•    Analyze keyword competitiveness and trends to optimize content for search engines.

•    Implement and maintains SEO best practices for URL structure, redirects, and canonical tags

•    Write and design pages optimized for SEO, staying true to branding standards

•    Execute, track, report, and analyze website analytics and SEO initiatives and campaigns

•    Work with content and marketing teams to drive content creation with SEO

•    Adjust strategies accordingly to maintain a competitive edge in the digital landscape

•    Stay abreast of industry trends, search engine algorithm updates, and emerging technologies

What you bring:

•    Understanding of major search engine algorithms (e.g., Google, Bing) and how they impact search rankings.

•    In-depth knowledge of on-page and off-page SEO best practices.

•    Ability to identify high-value, relevant keywords for different target audiences.

•    Knowledge of technical SEO aspects, including site speed optimization and mobile optimization.

•    Team player who enjoys collaborating and working with others on a high functioning team

•    Must possess a positive attitude with the ability to build good relationships across the organization and with external partners

•    Ability to influence and effectively interface with others across all levels of an organization

•    Sense of urgency, with the ability to meet goals and deadlines

•    Strong written and verbal communication skills

•    Strong organizational and prioritization skills with the ability to multitask

•    Ability to work in a fast-paced environment in which requirements and priorities change 

•    Able to persevere in overcoming obstacles or setbacks, by taking swift and efficient action

•    Must be results oriented, a self-starter, and have strong initiative

•    Selflessness and willingness to make a positive impact every day

•    Values diversity and inclusion

•    A growth mindset and a desire to make things better

•    Bachelor’s degree in Marketing, Communications, Business, or a related field.

•    1 – 3 years of experience as a SEO specialist. 

Work Location: 

About ServiceMaster Restore

With approximately 2,000 franchised and licensed locations around the world, ServiceMaster Restore and ServiceMaster Recovery Management (SRM) serve customers through a global network of franchises available 24/7/365 to provide residential and commercial restoration services resulting from damage caused by water, fire, smoke or mold. SRM is the large-scale commercial catastrophic disaster restoration unit of ServiceMaster Restore. ServiceMaster Restore is a business unit of Atlanta-based ServiceMaster® Brands, a leading franchise provider of needs-based residential and commercial services. More information can be found at and

About ServiceMaster Brands

ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, Aftermath Services®, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More Heroic™. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do – guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit to learn more.