Social Media Lead | Career Renew

Application ends: March 14, 2025
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Job Description

Career Renew is recruiting for one of its clients a Social Media Lead (DeFi Native) – candidates need to be based in UK +/-3 timezones.

As our Social Media Lead, you’ll be in charge of building and growing our presence on Twitter and LinkedIn. You’ll help us build a strong community, shape our brand voice, and create engaging content, working closely with our leadership. You’ll collaborate with content creators, partner with agencies, and lead creative strategies that push the envelope.

Key Responsibilities

First 6 Months

  • Grow our Twitter presence exponentially, boosting engagement and aligning the brand voice with our core values. LinkedIn is a secondary focus.
  • Manage launch campaigns with partners end to end, keeping all stakeholders in the loop by creating templates and guides for transparency.
  • Scale Twitter and LinkedIn followers with viral, value-packed content that clicks with DeFi enthusiasts.
  • Manage influencer partnerships (e.g., DefiEdgy, Route2Fi), coordinate with agencies, and experiment with fun formats like threads, Spaces, and infographics.

1 Year

  • Establish us as a go-to thought leader in RWAs, driving engagement with community-led campaigns, airdrop announcements, and strategic content that builds brand loyalty.

Requirements

Deep into DeFi

Experience growing social media for a DeFi protocol

Experienced in influencer partnerships, content creators, agencies etc.

Experience in growing a Twitter and LinkedIn presence

Active on twitter