Sr. SEO & Content Manager | KOHO | $110k-150k CAD | Remote (CAN)

Sr. SEO & Content Manager | KOHO | $110k-150k CAD | Remote (CAN)

Posted 2 weeks ago
110,000 - 150,000 / year
Remote Canada Full Time
Application ends: June 29, 2024
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Job Description

Highlights of the Job Offer

  • Position and Company: Senior SEO & Content Manager at KOHO, a company aiming to empower Canadians financially.
  • Salary Range: $110,000 – $150,000 CAD.
  • Location: Remote, within Canada.
  • Experience Required: 5+ years in content marketing with a strong track record in growing organic web traffic.
  • Key Responsibilities: Develop educational content, execute SEO strategies, and App Store Optimization (ASO).
  • Skills and Qualifications: Deep understanding of SEO, technical SEO, familiarity with CMS and project management tools, and strong analytical skills.
  • Tools Knowledge: Proficiency with AHREFs, Google Analytics, Search Console, Amplitude, etc.
  • Additional Requirements: Editorial mindset, understanding of audience preferences, and proven success in improving search performance.
  • Language Skills: Bilingual proficiency in French and English is a bonus.
  • Benefits: Company-wide wellness days, winter holiday closure, personal days, a wellness spending account, maternity & parental leave top-up, remote work with home office setup budget, access to in-house certified performance coach, annual training budget, salary assessments twice a year, and equity with a 10-year exercise window.

Job Offer Details

KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.

Discover our culture here and get the inside scoop from our team here!

About the Role

We are actively looking for the next marketing all-star to own the SEO and Content space at KOHO. This multifaceted position revolves around three key pillars: Content, SEO, and ASO. Keep reading if this sounds interesting to you!

Content:

  • Develop and deliver compelling, educational content designed to boost both organic and overall website traffic.
  • Edit and format digital copy, including blogs and various online materials.
  • Seamlessly upload edited and SEO-optimized blogs to our website using our Content Management System (CMS).
  • Utilize search data from tools such as AHREFs, Search Console, and Google Trends to decipher user intent, inform content strategy, and identify business opportunities.
  • Collaborate cross-functionally with Product, Data, and Marketing teams to enhance the conversion funnel from landing page to registration.
  • Maintain meticulously organized editorial calendars for the content you deliver.

Search Engine Optimization (SEO):

  • Execute fundamental on-page and off-page SEO activities, encompassing keyword research, competitive market analysis, keyword-friendly copywriting, content development, metadata updates, and analysis of KOHO properties.
  • Provide performance-based forecasts and reports against SEO Key Performance Indicators (KPIs), presenting findings to leadership and stakeholders.
  • Collaborate with Product and Engineering teams to implement best-practice SEO processes across KOHO properties.
  • Serve as the subject-matter expert on SEO best practices and industry trends.
  • Define search-driven guidelines and requirements for various elements including page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
  • Strategically align paid and organic search strategies to optimize costs while maximizing key business activities.

App Store Optimization (ASO):

  • Conduct ASO experimentation for Google Play and App Store product pages.
  • Analyze and update ASO listings in collaboration with the mobile release team, driving impactful changes across releases (e.g., title, description, keywords, meta, etc.).
  • Perform app store research, including competitor download analysis and keyword research, utilizing ASO tools.
  • Lead the creation of Apple Custom Product Pages in collaboration with the paid team and designers for Search Ads optimization.

Who You Are:

  • 5+ years of experience in a content marketing role, demonstrating a track record of growing organic web traffic.
  • Deep understanding of SEO and technical SEO, including best practices, search engine algorithms, ranking strategies, and proficiency with tools like AHREFs.
  • Familiarity with industry-leading CMS and project management tools.
  • Strong analytical skills and experience with web analytics tools such as Google Analytics, Search Console, Amplitude, etc.
  • Editorial mindset with a keen understanding of audience preferences and a drive to create content that resonates.
  • Proven success in systematically improving search performance, translating into traffic growth and enhanced site conversions.
  • Bonus: Bilingual proficiency in French and English, along with experience in multimedia content creation.

At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.

Target Base Salary Range

$110,000—$150,000 CAD

What’s In It For You?

We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:

– Balance Your Life – Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up

– Remote First – Work from anywhere in Canada with a budget to set up your home office

– Level Up – Access to an in-house certified performance coach and an annual training budget

– Reach Your Goals – Salary assessments twice per year

– The KOHO Culture – We have won 7 “Great Place to Work ®” awards since 2019

– Be an Owner – Every KOHO employee gets a generous amount of equity with a 10 year exercise window

The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.