Staff Product Manager | GoFundMe | $185k – $250k | Remote (United States)

Staff Product Manager | GoFundMe | $185k – $250k | Remote (United States)

185,000 - 250,000 / year
Remote US
Application ends: September 12, 2024
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Job Description

Want to help us, help others? We’re hiring!

GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best in class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, we have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world.

Are you a fundraising rockstar obsessed with building tools that empower others to achieve their financial goals? Do you crave data-driven insights to optimize campaign performance? If so, then GoFundMe wants you!

We’re on a mission to make GoFundMe the undisputed champion of fundraising success. As our Staff Product Manager, Organizer Success, you’ll play a vital role in shaping the future of our organizer experience. You’ll collaborate closely with the product team to develop and implement innovative tools that supercharge fundraising potential, and provide organizers with the data and resources they need to smash their goals.

Candidates considered for this role will be located in one of the following location : San Francisco, CA.

The Job…

In this hands-on role, you’ll be a champion for our organizers. You’ll use your expertise to:

  • Deepen understanding of organizer needs: Conduct user research, analyze data, and collaborate with the product team to gain a comprehensive understanding of organizer challenges and aspirations related to maximizing fundraising potential. This includes analyzing successful campaigns, identifying pain points in the fundraising process, and understanding diverse fundraising goals.
  • Translate insights into product strategy: Define user stories, prioritize features, and ensure alignment with the overall fundraising success roadmap.
  • Champion innovative fundraising tools: Lead the ideation, development, and launch of new features that empower organizers to raise more money. This could involve tools for:
  • Targeted donor outreach: Provide data-driven insights and segmentation tools to help organizers reach the right donors with the right message.
  • Frictionless giving experiences: Optimize the donation process to remove barriers and encourage higher donation amounts.
  • Engaging fundraising campaigns: Develop features that gamify fundraising and incentivize donor engagement, like team fundraising leaderboards or progress trackers.
  • Own product development lifecycle: Manage the product development lifecycle for assigned features, working closely with engineering, design, and marketing teams to ensure a seamless product launch and a unified organizer experience across all platforms.
  • Data-driven decision making: Analyze data to measure the impact of new features on campaign performance and user engagement. Define success metrics and iterate on features based on results.
  • Be a voice for the organizer: Advocate for the needs of organizers within the organization and ensure their perspective is represented in all product decisions.


  • A passionate product manager (minimum 5 years of experience) with a proven track record of shipping impactful features.
  • A deep understanding of user-centered design principles and a passion for creating intuitive and empowering tools for fundraising success.
  • Strong analytical skills and the ability to leverage data to inform product decisions focused on improving campaign performance.
  • Excellent communication and collaboration skills, with the ability to influence cross-functional teams.
  • A thirst for GoFundMe’s mission of empowering people to achieve their fundraising goals.


  • Experience working in the fundraising or non-profit sector.
  • A strong understanding of marketing best practices, particularly for online fundraising.

Why you’ll love it here…

  • Market competitive pay.
  • Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions.
  • 401(k) retirement plan with company matching.
  • Hybrid workplace with fully remote flexibility for many roles.
  • Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses.
  • A variety of mental and wellness programs to support employees.
  • Generous paid parental leave and family planning stipend.
  • Company provided life and disability coverages.
  • Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday.
  • Learning & development and recognition programs.
  • “Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company.
  • Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
  • Employee resource groups.
  • Your work has a real purpose and will help change lives on a global scale.
  • You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together.
  • We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose.
  • We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $185,000 – $250,000 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at

Dedication to Diversity

GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.

Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity – we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about’s activities and impact in their FY ‘23 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

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