VP of Europe | Mediasmart | Remote (Europe)

VP of Europe | Mediasmart | Remote (Europe)

Remote Europe
Application ends: September 24, 2024
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Job Description

We are seeking a results-oriented, entrepreneurial and highly professional leader to drive mediasmart’s business in Europe. The core responsibility of this position is  to build & sustain the mediasmart programmatic business within the region amongst leading Advertisers, Agencies, Agency Trading Desks (ATD) and other business partners.

We are looking for seasoned business leader with an entrepreneurial mindset to replicate & scale this platform’s success within your region as it has seen in many other regions.  

Summary of the Role:

This highly impactful position will be reporting to the CEO / CGO of the company and will manage a team of sales, customer success and marketing professionals, and coordinate many others. 

The ideal candidate would be passionate about product and technology, with a proven record of developing markets in Europe for other companies in the AdTech industry and have a good network of senior contacts in the region. In this position, you will represent mediasmart in Europe. You will work directly with the leadership team of mediasmart to define the plan for the region, with an initial commercial focus to grow the  business by prospecting new clients & partners while managing existing ones. 

As the VP of Europe you will be ultimately responsible for the definition and execution of mediasmart’s business growth strategy in the region and you will manage a team of sales, customer success and marketing professionals with the common goal of growing mediasmart’s market share in Europe.

Below are some of the core responsibilities and requirements we envision for the role. If you are looking for challenges, growth opportunities and a great learning experience with a young team that strives for innovation and quality of service, this is the company for you. The right candidate for the job will be critical to the long-term growth and success of the company.


Your responsibilities shall include the following:

  • Understand the ecosystem and competitive landscape in the region – agencies, advertisers, data providers and other vendors and propose a strategy to develop mediasmart’s business in Europe (currently more focussed in the UK and Spain).
  • Build and establish the mediasmart brand in the countries you have chosen to focus on, working directly with the global marketing team.
  • Manage (and hire) a team of sales leaders to develop their maximum potential and drive sales to new customers. Set up the team’s quarterly targets and ensure the pipeline is effectively managed.
  • Leverage external relationships and your personal network to identify potential clients that fit mediasmart’s value proposition and generate sales in the region.
  • Manage existing customer partnerships and help grow customer service levels by driving process and productivity improvements
  • Manage your region’s P&L, reporting forecasts and results to the CEO on a regular basis.
  • Develop and maintain strong active relationships with key client stakeholders and partners at the most senior levels.
  • Work actively with the Client Services and Partnerships teams to help drive success for onboarded clients


We are looking for someone with:

  • At least 10 years of experience leading commercial teams within an adtech company
  • Good understanding of the ad-tech and programmatic ecosystem
  • Strong leadership skills, experience leading cross-functional teams preferred
  • Very hands-on, self-starter and goal-oriented, able to work without supervision
  • Great relationships across levels with top media agencies, Trading desks and advertisers
  • Tenacity to execute through complexity and ambiguity
  • Organized, methodical and logical approach, with a consultative approach when addressing clients’ needs
  • Strong organizational skills with excellent relationship building and negotiation skills
  • Persuasive personality with passion for challenges and the ability to create and build relationships
  • Ability to manage an agile team working in a fast-paced work environment and to adapt quickly to changes
  • Good bilingual communication skills in English and other European language (preferably Spanish language)
  • Ability to work successfully in a team environment (even if remote), partnering with other departments across the group

About mediasmart:

mediasmart is part of the Affle group – a global adtech company that completed its successful IPO in India in 2019 and has been growing profitably since. Affle group has been in the adtech/martech business for over 15 years and runs multiple ad platform businesses including Appnext, Jampp, Newton, RevX, YouAppi in addition to mediasmart.

Some of the key investors in Affle Holdings include Microsoft and D2C (JV between NTT DoCoMo & Dentsu).

At mediasmart, our mission is to allow advertisers to effectively reach audiences across their digital journeys in real time, while maximizing engagement with campaigns and their incremental value to advertisers. mediasmart was one of the first players to enter the programmatic mobile ecosystem and to date our proprietary technology stack includes a DSP, DMP & Ad-Server, as well as direct connections to more than 30 ad exchanges where we buy display, video and native ads on mobile apps, Connected TVs, DOOH and desktop.

The mediasmart business is headquartered in Spain having fast growing global teams across APAC, LATAM in addition to Europe

Our Culture and Values:

  • Be a generous team player. One that helps others succeed and celebrate their success.
  • Love curiosity. Keep learning and stay relevant.
  • It’s a team effort. Collaborate and cooperate to build a smart company.
  • Go farther. Be an example for others. Set the bar.
  • Love what we do. Love our work with passion and respect.
  • Do good and do well. Our work matters.

We work hard and never forget to have fun in the process. Absolutely devoted to our customers and to building the best mobile advertising company out there, our passion shines through everything we do.