Kinectrics takes pride in being consistently ranked as one of the best places to work in the energy and utility industry, where purpose and people mean as much as innovation and growth. That’s why we choose only the best and brightest to join us. To keep pace with Canada’s expanding energy and utility sector, Kinectrics has grown from a company of 300 to over 1,000 in only the last few years – and we aren’t looking to slow down. Join our diverse, supportive workplace for a rewarding career in the electricity industry.

Visit our website to learn more: www.kinectrics.com

The Opportunity

Position: Website Marketing Specialist

Employment Type: Permanent

Employment Level: Entry

Location: 800 Kipling Avenue, Toronto, ON

Department: Marketing & Sales

Reports to: Director, Strategic Marketing & Sales

Hours per week: 37.5

Number Required: 1

What We Offer

At Kinectrics, employees are recognized for their knowledge, experience, and contributions while working in a highly technical and challenging environment. Kinectrics puts you in the driver’s seat of your own career, setting you up alongside industry experts who will help you develop the skills essential to your professional growth in a dynamic, entrepreneurial, and rewarding work culture.

• Purpose: The work we do each day helps communities around the world. Find satisfaction in work that really matters, working alongside and as part of the best and brightest in the industry.
• Growth: To keep pace with Canada’s expanding energy and utility sector, we are growing more each day, which means more opportunities for you. We encourage our employees to grow alongside our company thanks to a number of significant training and personal development opportunities.
• Innovation: Our staff proudly develop innovations that push the industry forward.
• Diversity: The company is dedicated to promoting diversity in its workforce, up to and including the senior management level. Our diversity committee ensures we stay up to date on leading trends and best practices, creating a desirable workspace for each and every one of our employees.
• Competitive Compensation: We offer a competitive total compensation package unmatched by most industries throughout North America.

We are looking for a self-motivated individual who is excited about becoming a key contributor within a dynamic team.

Accountabilities: How You Will Make an Impact

Are you ready to make a significant impact in the digital marketing landscape? Join Kinectrics, a leader in energy sector solutions, and help us reshape our online presence. We’re seeking a dynamic Online Marketing Specialist who’s passionate about all things digital. If you have a knack for SEO, content creation, and digital strategy, and you’re excited about the opportunity to contribute to our growth, this role is for you.

Why Join Us?

• Exciting Growth Potential: Be part of a high-energy team that’s driving the future of our digital marketing efforts.
• Remote Flexibility: Enjoy the freedom of working remotely while collaborating with a diverse and talented team.
• Learning & Development: This is a fantastic opportunity to broaden your skills, work on diverse projects, and grow your career in digital marketing.
• Make a Difference: Your contributions will directly influence the digital presence and success of a leading company in the energy sector.

What You’ll Do:

• Website Management: Oversee the day-to-day management of Kinectrics.com and our microsites, ensuring they are always up-to-date, functional, and engaging.
• SEO Strategy: Develop and execute a strong SEO content strategy, creating dashboards to track performance and optimize our online visibility, including SERP ranking.
• Content Creation & Collaboration: Work closely with our internal teams to produce compelling, user-focused content that resonates with our audience.
• Analytics & Reporting: Use tools like Google Analytics and Search Console to monitor website performance, identify trends, and suggest improvements.
• Digital Projects: Support various web initiatives, including design updates, content governance, and ensuring compliance with web best practices.

What You’ll Do:

• Website Management: Oversee the day-to-day management of Kinectrics.com and our microsites, ensuring they are always up-to-date, functional, and engaging.
• SEO Strategy: Develop and execute a strong SEO content strategy, creating dashboards to track performance and optimize our online visibility, including SERP ranking.
• Content Creation & Collaboration: Work closely with our internal teams to produce compelling, user-focused content that resonates with our audience.
• Analytics & Reporting: Use tools like Google Analytics and Search Console to monitor website performance, identify trends, and suggest improvements.
• Digital Projects: Support various web initiatives, including design updates, content governance, and ensuring compliance with web best practices.

What You Bring:

• A degree or diploma in Digital Marketing, Web Design, or a related field.
• 3-4 years of experience in digital marketing, with a strong emphasis on SEO and online content strategy.
• Proficiency in web content management systems (e.g., CraftCMS, WordPress), and basic web development skills (HTML, CSS, JavaScript, video and image formats).
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• Experience with SEO tools like SEMrush, Google Search Console, and GA4.
• A creative mindset with a passion for learning and staying ahead of digital trends.
• Familiarity with accessibility standards like AODA and WCAG 2.0.

Bonus Points For:

• Experience with Adobe Creative Suite or other design tools such as Figma.
• UX/UI knowledge to refine and improve designs.

Join Us and Shape the Future of Digital Marketing at Kinectrics!

If you’re ready to bring your expertise in digital marketing to a company where your contributions will be valued and make a real impact, we want to hear from you. Apply today and let’s grow together.

Please provide a portfolio of your previous work with your application.

Kinectrics welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.