Ad Avoidance and Blocking
- Skip Culture: A staggering 86% of viewers skip TV commercials.
- Ad Blocker Usage: Around 25.8% of internet users employ ad blockers.
- Ad Ignorance: Half of Gen Z and Millennials tend to ignore online advertisements.
Digital and Programmatic Advertising
- Programmatic Dominance: In 2020, 84.5% of US digital display ad spending was through programmatic advertising.
- Global Reach: Over 80% of global internet users encounter a Google display ad each month.
- Massive Investment: Global digital ad spending hit $378.16 billion in 2020.
Social Media Influence
- Facebook Impact: Facebook ads influence 52% of online shoppers.
- Video Ad Effectiveness: 62% of consumers are more inclined to buy a product after watching a video ad on social media.
- Social Media Ad Spend: In 2020, US social media ad expenditure was about $40 billion.
- Rising Budgets: 70% of marketers aimed to increase social media ad spending in 2021.
Conversion and Engagement
- Retargeting Success: Retargeting ads can boost conversion rates by 147%.
- Video Ad Engagement: 65% of viewers who start watching a video ad for three seconds will continue for at least ten seconds.
- High CTR: Video ads boast an average click-through rate of 1.84%.
Revenue and Spending
- Google’s Fortune: Google’s ad revenue was approximately $147 billion in 2020.
- Facebook’s Earnings: Facebook’s advertising revenue in Q4 2020 was $27.19 billion.
- YouTube Revenue: YouTube generated $19.77 billion from ads in 2020.
- Mobile Ad Spend: Mobile ads accounted for 70% of all digital ad spending.
- Future Projections: US digital ad spending is expected to surpass $200 billion by 2022.
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Cost and Attention
- Google Ads CPC: The average cost per click (CPC) for Google Ads across industries is $2.69.
- Ad Noticing Speed: Display ads get noticed in just 1.5 seconds.
