{"id":19481,"date":"2024-06-04T09:53:04","date_gmt":"2024-06-04T09:53:04","guid":{"rendered":"https:\/\/jobera.com\/?p=19481"},"modified":"2024-06-04T09:53:04","modified_gmt":"2024-06-04T09:53:04","slug":"personalization-statistics","status":"publish","type":"post","link":"https:\/\/jobera.com\/resources\/personalization-statistics\/","title":{"rendered":"50+ Personalization Statistics And Trends You Need To Understand [2026]"},"content":{"rendered":"\n

Did you know<\/em> 9 in 10 companies<\/em><\/strong> are <\/em>allocating budget<\/em><\/strong> to marketing personalization?<\/em><\/p>\n\n\n\n

Wondering why?<\/em><\/p>\n\n\n\n

90%<\/strong> of marketers believe personalization makes businesses more profitable<\/strong>.<\/p>\n\n\n\n

68%<\/strong> of companies reported that personalization efforts have improved revenue and exceeded targets<\/strong>.<\/p>\n\n\n\n

Do you expect your favorite brands to know your style<\/em>?

71%<\/strong> of consumers expect personalization<\/strong>, and 76%<\/strong> feel frustrated<\/strong> if brands don\u2019t fulfill this expectation.<\/p>\n\n\n\n

50%<\/strong> of consumers believe it is risky<\/strong> for brands to have their personal data<\/strong>. <\/p>\n\n\n\n

[toc]<\/p>\n\n\n\n

Top Personalization Statistics: Editor\u2019s Pick<\/h2>\n\n\n\n
\"50%<\/figure>\n\n\n\n
    \n
  1. 89%<\/strong> of businesses are currently investing<\/strong> in personalization. [1]<\/sup><\/li>\n\n\n\n
  2. Nearly 97%<\/strong> of companies believe in personalizing experiences<\/strong>. [3]<\/sup><\/li>\n\n\n\n
  3. 70%<\/strong> of businesses are increasing their personalization spending<\/strong> in 2024. [4]<\/li>\n\n\n\n
  4. Approximately 60% <\/strong>of businesses see increased retention and conversions <\/strong>with better personalization strategies. [6]<\/li>\n\n\n\n
  5. 56% <\/strong>of consumers said they will return to businesses after a positive personalized<\/strong> experience. [5]<\/li>\n\n\n\n
  6. 47%<\/strong> of B2C consumers expect fully or mostly personalized<\/strong> content. <\/li>\n\n\n\n
  7. 75% <\/strong>of consumers expect personalization to make navigation easy in-store and online<\/strong>. [8]<\/li>\n\n\n\n
  8. 40%<\/strong> of consumers wish brands knew more about their style preferences<\/strong>. [9]<\/li>\n\n\n\n
  9. 78%<\/strong> of marketers use personalization<\/strong> in email marketing<\/strong>. [14]<\/sup><\/li>\n\n\n\n
  10. 56%<\/strong> of companies use website personalization<\/strong>. [14]<\/sup> <\/li>\n\n\n\n
  11. Only 27%<\/strong> of brands use personalization in call centers<\/strong>. [14]<\/sup> <\/li>\n<\/ol>\n\n\n\n

    General Personalization Statistics<\/h2>\n\n\n\n

    Personalization is the new norm, right?!<\/em><\/p>\n\n\n\n

    89%<\/strong> of businesses are investing in personalization <\/strong>now. [1]<\/sup>

    9 in 10<\/strong> companies are allocating budget<\/strong> to marketing personalization. [1]<\/sup>

    90%<\/strong> of marketers said personalization makes businesses more profitable<\/strong>. [2]<\/sup><\/p>\n\n\n\n

    Does your company personalize experiences?<\/em><\/p>\n\n\n\n

    Nearly 97%<\/strong> of companies believe in personalizing experiences<\/strong>. [3]<\/sup><\/p>\n\n\n\n

    1%<\/strong> of companies never personalize<\/strong> experiences. [3]<\/sup><\/p>\n\n\n\n

    While 2% rarely <\/strong>personalize experiences. [3]<\/sup><\/p>\n\n\n\n

    14%<\/strong> of companies sometimes personalize<\/strong> consumer experiences. [3]<\/sup><\/p>\n\n\n\n

    \"How
    Source: Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

    Personalization Business & Marketing Statistics<\/h2>\n\n\n\n

    68%<\/strong> of companies reported that their personalization efforts<\/strong> have improved their revenue and exceeded targets<\/strong>. [4]<\/sup><\/p>\n\n\n\n

    About 70%<\/strong> of businesses are increasing their personalization spending<\/strong> in 2024. [4]<\/sup><\/p>\n\n\n\n

    According to 55% of marketers<\/strong>, #1 benefit <\/strong>of personalization is that it improves visitor engagement and customer experience<\/strong>. [5]<\/sup><\/p>\n\n\n\n

    With better personalization strategies, about 60%<\/strong> of businesses see an increase in retention and conversions<\/strong>. [6]<\/sup><\/p>\n\n\n\n

    Personalization & Consumer Expectation<\/h2>\n\n\n\n

    Do you as a consumer expect personalization from businesses?<\/em><\/p>\n\n\n\n

    It is to be noted that 71%<\/strong> of consumers expect personalization<\/strong> and 76%<\/strong> feel frustrated <\/strong>if brands don\u2019t fullfil this expectation. [8]<\/sup><\/p>\n\n\n\n

    56%<\/strong> of consumers said they will return to businesses<\/strong> if they have a positive personalized experience<\/strong>. [5]<\/sup><\/p>\n\n\n\n

    47% <\/strong>of B2C consumers expect fully\/mostly personalized content<\/strong>. <\/p>\n\n\n\n

    75%<\/strong> of consumers reported that they expect personalization to make it easy for them to navigate in-store and online<\/strong>. [8]<\/sup><\/p>\n\n\n\n

    40%<\/strong> of consumers wish brands knew more about their style preferences.<\/strong> [9]<\/sup><\/p>\n\n\n\n

    Personalization Used By Brands<\/h2>\n\n\n\n

    According to Statista reports, 78%<\/strong> of marketers confirmed using personalization in e-mail marketing<\/strong>. [14]<\/sup><\/p>\n\n\n\n

    56%<\/strong> of companies agreed to using website personalization<\/strong>.

    Call center<\/strong> is a traditional personalization format, and is reducing nowadays with only 27%<\/strong> of brands using it.

    32%<\/strong> of companies use social media<\/strong> in personalization.

    43%<\/strong> of brands still trust word of mouth<\/strong>, as they depend on in-person personalization<\/strong>.

    33%<\/strong> of companies use online advertising<\/strong> for personalization.<\/p>\n\n\n\n

    \"Usage
    Source: Statista<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

    Challenges in Personalization<\/h2>\n\n\n\n

    Personalizations seems easy, but it\u2019s not that simple.<\/em><\/p>\n\n\n\n

    Brands face many challenges in personalization. <\/em><\/p>\n\n\n\n