{"id":19669,"date":"2024-06-11T06:17:23","date_gmt":"2024-06-11T06:17:23","guid":{"rendered":"https:\/\/jobera.com\/?p=19669"},"modified":"2024-06-11T06:17:23","modified_gmt":"2024-06-11T06:17:23","slug":"branding-statistics","status":"publish","type":"post","link":"https:\/\/jobera.com\/resources\/branding-statistics\/","title":{"rendered":"50+ Branding Statistics, Facts &amp; Trends [2026]"},"content":{"rendered":"\n<p><em>Do you have any favorite brands?<\/em><\/p>\n\n\n\n<p><strong>62%<\/strong> of customers feel <strong>emotionally attached<\/strong> to their favorite brands.<\/p>\n\n\n\n<p><strong>40%<\/strong> of shoppers said that they need to buy from a <strong>brand five or more<\/strong> <strong>times <\/strong>before they consider themselves loyal.<\/p>\n\n\n\n<p>Brands need to note that it only takes<strong> 50 milliseconds<\/strong> for consumers to<strong> judge the visual appeal <\/strong>of your brand.<\/p>\n\n\n\n<p><strong>Brands <\/strong>are now increasing their focus on <strong>content marketing<\/strong>. <strong>52%<\/strong> of buyers reported that they are <strong>more likely <\/strong>to buy from a<strong> brand after reading their content<\/strong>.<\/p>\n\n\n\n<p><em>Curious about the ROI of branding?<\/em><\/p>\n\n\n\n<p><em>Unveil the power of branding! <\/em>&nbsp;Explore our insightful statistics for a closer look at brand strategies, consumer perceptions, and the impact of branding on business success.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><nav><ul><li class=\"\"><a href=\"#top-branding-statistics-editors-pick\">Top Branding Statistics: Editor\u2019s Pick<\/a><\/li><li class=\"\"><a href=\"#general-branding-statistics\">General Branding Statistics<\/a><\/li><li class=\"\"><a href=\"#b-2-b-branding-statistics\">B2B Branding Statistics<\/a><\/li><li class=\"\"><a href=\"#b-2-c-branding-statistics\">B2C Branding Statistics<\/a><\/li><li class=\"\"><a href=\"#branding-design-statistics\">Branding Design Statistics<\/a><\/li><li class=\"\"><a href=\"#employer-branding-statistics\">Employer Branding Statistics<\/a><\/li><li class=\"\"><a href=\"#social-media-branding-and-marketing-statistics\">Social Media Branding And Marketing Statistics<\/a><\/li><li class=\"\"><a href=\"#branding-challenges\">Branding Challenges<\/a><\/li><li class=\"\"><a href=\"#branding-and-building-brand-trust\">Branding And Building Brand Trust\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-branding-statistics-editors-pick\">Top Branding Statistics: Editor\u2019s Pick<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/dev.jobera.com\/resources\/wp-content\/uploads\/2024\/06\/b2b-branding-stats-1024x427.jpg\" alt=\"Microsoft is the most valuable B2B brand, valued at $137.5 billion in 2023\" class=\"wp-image-19673\" srcset=\"https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/b2b-branding-stats-1024x427.jpg 1024w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/b2b-branding-stats-300x125.jpg 300w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/b2b-branding-stats-768x320.jpg 768w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/b2b-branding-stats.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tech <\/strong>is the <strong>world\u2019s largest industry<\/strong> in terms of brand value. <sup>[10]<\/sup><\/li>\n\n\n\n<li>Of the <strong>top 100 global brands<\/strong>, <strong>Tesla <\/strong>had the<strong> highest brand value<\/strong> gain in 2021. <sup>[9]<\/sup><\/li>\n\n\n\n<li>According to Statista,<strong> $32 billion<\/strong> was spent on advertisements in 2022. <sup>[1]<\/sup><\/li>\n\n\n\n<li><strong>72%<\/strong> of the best brands are named with made-up<strong> words or acronyms.<\/strong><strong><sup> <\/sup><\/strong><sup>[4]<\/sup><\/li>\n\n\n\n<li>A signature color can increase brand recognition by <strong>80%<\/strong> (like <strong>Starbucks green<\/strong> or<strong> IKEA yellow and blue<\/strong>). <sup>[4]<\/sup><\/li>\n\n\n\n<li><strong>70%<\/strong> of customer brand perception is determined by <strong>experiences with people. <\/strong><sup>[3]<\/sup><\/li>\n\n\n\n<li><strong>55%<\/strong> of job seekers reported that they abandon their applications after <strong>reading negative reviews <\/strong>about a brand. <sup>[3]<\/sup><\/li>\n\n\n\n<li><strong>58%<\/strong> of consumers turned to other brands providing<strong> better quality products<\/strong>.&nbsp;<\/li>\n\n\n\n<li><strong>48%<\/strong> of consumers switched to some other brands due to <strong>better customer service<\/strong>.<\/li>\n\n\n\n<li><strong>76% <\/strong>of consumers want brands to <strong>prioritize customer support <\/strong>and <strong>respond <\/strong>quickly. <sup>[5]<\/sup><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"general-branding-statistics\">General Branding Statistics<\/h2>\n\n\n\n<p><strong>Apple <\/strong>is the <strong>world\u2019s most valuable<\/strong> brand. <sup>[9]<\/sup><\/p>\n\n\n\n<p><strong>Tech <\/strong>is the <strong>world\u2019s largest industry<\/strong> in terms of brand value. <sup>[10]<\/sup><\/p>\n\n\n\n<p>Of the <strong>top 100 global brands<\/strong>, <strong>Tesla <\/strong>had the<strong> highest brand value<\/strong> gain in 2021. <sup>[9]<\/sup><\/p>\n\n\n\n<p><strong>32% <\/strong>of customers will <strong>research consumer opinions<\/strong> about a<strong> brand <\/strong>before <strong>buying products<\/strong> from them<strong>.<\/strong> <sup>[8<\/sup><strong><sup>]<\/sup><\/strong><\/p>\n\n\n\n<p><strong>62%<\/strong> of customers feel <strong>emotionally attached<\/strong> to their favorite brands. <sup>[8]<\/sup><\/p>\n\n\n\n<p><strong>56%<\/strong> of consumers are <strong>more likely<\/strong> to buy from brands that have a <strong>loyalty program<\/strong>. <sup>[8]<\/sup><\/p>\n\n\n\n<p><strong>Almost 70%<\/strong> of consumers would like brands to provide a <strong>personalized shopping<\/strong> experience. <sup>[8]<\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b-2-b-branding-statistics\">B2B Branding Statistics<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>41%<\/strong> of B2B businesses conduct their<strong> brand marketing activities<\/strong> <strong>in-house.<\/strong> <sup>[1]<\/sup><\/li>\n\n\n\n<li><strong>Microsoft <\/strong>is the most valuable B2B brand, valued at <strong>$137.5 billion<\/strong> in 2023. <sup>[1]<\/sup><\/li>\n\n\n\n<li>Next is<strong> Amazon<\/strong> valued at <strong>$70.6 billion<\/strong>. <sup>[1]<\/sup>&nbsp;<\/li>\n\n\n\n<li><strong>Brands <\/strong>are now increasing their focus on <strong>content marketing<\/strong>. <strong>52%<\/strong> of buyers reported that they are <strong>more likely <\/strong>to buy from a<strong> brand after reading their content<\/strong>. <sup>[1]<\/sup>&nbsp;<\/li>\n\n\n\n<li>According to Statista<strong> $32 billion<\/strong> will be spent on advertisements in 2022. <sup>[1]<\/sup><\/li>\n\n\n\n<li>In 2024, B2B <strong>brand advertisement <\/strong>amount is expected to amount up to <strong>$37.7 billion<\/strong>. <sup>[1]<\/sup>&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b-2-c-branding-statistics\">B2C Branding Statistics<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the B2C market, people highly prefer others&#8217; opinions and recommendations in buying.&nbsp;<\/li>\n\n\n\n<li><strong>76%<\/strong> of B2C customers have purchased a product based on <strong>someone else\u2019s recommendation<\/strong>. <sup>[2]<\/sup><\/li>\n\n\n\n<li><strong>83% <\/strong>of shoppers reported that <strong>loyalty programs <\/strong>influence their decision to buy again from a brand. <sup>[2]<\/sup><\/li>\n\n\n\n<li>It is interesting to note that <strong>59%<\/strong> of consumers would wait for products to be back in stock at their <strong>favorite brand&#8217;s store or website<\/strong> rather than shopping somewhere else. <sup>[2]<\/sup><\/li>\n\n\n\n<li><strong>40%<\/strong> of shoppers said that they need to buy from a <strong>brand five or more<\/strong> <strong>times <\/strong>before they consider themselves loyal. <sup>[2]<\/sup><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"branding-design-statistics\">Branding Design Statistics<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/dev.jobera.com\/resources\/wp-content\/uploads\/2024\/06\/brand-logo-1024x427.jpg\" alt=\"40% of Fortune 500 companies use the color blue in their logos\" class=\"wp-image-19675\" srcset=\"https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/brand-logo-1024x427.jpg 1024w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/brand-logo-300x125.jpg 300w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/brand-logo-768x320.jpg 768w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/brand-logo.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Brands are ready to<strong> invest a little extra<\/strong> into their <strong>logo design.&nbsp;<\/strong><\/p>\n\n\n\n<p>According to Website Planet<strong>, 40% <\/strong>of <strong>Fortune 500 companies<\/strong> use the <strong>color blue <\/strong>in their logos. <sup>[4]<\/sup><\/p>\n\n\n\n<p><strong>67%<\/strong> of small businesses are willing to pay<strong> $500 (or more)<\/strong> for a logo.<strong><sup> <\/sup><\/strong><sup>[4]&nbsp;<\/sup><\/p>\n\n\n\n<p>Brands need to note that it only takes<strong> 50 milliseconds<\/strong> for consumers to<strong> judge the visual appeal <\/strong>of your brand.<strong><sup> <\/sup><\/strong><sup>[4]<\/sup><br><br><strong>72%<\/strong> of the best brands are named with made-up<strong> words or acronyms.<\/strong><strong><sup> <\/sup><\/strong><sup>[4]<\/sup><\/p>\n\n\n\n<p>A signature color can increase brand recognition by <strong>80%<\/strong> (like <strong>Starbucks green<\/strong> or<strong> IKEA yellow and blue<\/strong>). <sup>[4]<\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"employer-branding-statistics\">Employer Branding Statistics<\/h2>\n\n\n\n<p><em>Want to hire top talent?<\/em><\/p>\n\n\n\n<p><em>Branding has a role to play there!<\/em><\/p>\n\n\n\n<p>Job candidates are<strong> 2x more<\/strong> likely to accept <strong>cold emails<\/strong> when they have <strong>already interacted<\/strong> with a <strong>brand<\/strong>. <sup>[3]<\/sup><\/p>\n\n\n\n<p><strong>80<\/strong>% of talent acquisition managers believe employer branding plays a significant role in the<strong> ability to hire top talent<\/strong>. <sup>[3]<\/sup><\/p>\n\n\n\n<p><strong>70%<\/strong> of customer brand perception is determined by <strong>experiences with people. <\/strong><sup>[3]<\/sup><\/p>\n\n\n\n<p><strong>55%<\/strong> of job seekers reported that they abandon their applications after <strong>reading negative reviews <\/strong>about a brand. <sup>[3]<\/sup><\/p>\n\n\n\n<p><strong>77%<\/strong> of businesses agreed that <strong>employer branding<\/strong> is a crucial part of their <strong>business strategy<\/strong>. <sup>[3]<\/sup><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/dev.jobera.com\/resources\/wp-content\/uploads\/2024\/06\/employer-branding-stats-1024x427.jpg\" alt=\"55% of job seekers reported that they abandon their applications after reading negative reviews about a brand\" class=\"wp-image-19676\" srcset=\"https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/employer-branding-stats-1024x427.jpg 1024w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/employer-branding-stats-300x125.jpg 300w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/employer-branding-stats-768x320.jpg 768w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/employer-branding-stats.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-media-branding-and-marketing-statistics\">Social Media Branding And Marketing Statistics<\/h2>\n\n\n\n<p>Brands posting consistently on their <strong>social media handles <\/strong>have increased their <strong>revenue from 10% to 20%<\/strong>. <sup>[6]<\/sup><\/p>\n\n\n\n<p><strong>Only 41%<\/strong> of marketers<strong> regularly use<\/strong> it in their <strong>marketing channels and communications<\/strong>. <sup>[6]<\/sup><br><br><strong>85%<\/strong> of consumers <strong>use social media<\/strong> to <strong>conduct research<\/strong> about new brands. <sup>[6]<\/sup><\/p>\n\n\n\n<p><strong>About 52% <\/strong>of people said they post on social media <strong>at least once a month<\/strong> about products they&#8217;ve purchased. <sup>[6]<\/sup><br><br><strong>71% <\/strong>of marketers plan on showing <strong>more diversity, inclusivity, and accessibility<\/strong> in their brand content. <sup>[6]<\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"branding-challenges\">Branding Challenges<\/h2>\n\n\n\n<p>It is reported that<strong> 71%<\/strong> of customers<strong> switch brands<\/strong> <strong>at least once a year<\/strong>. <sup>[7]<\/sup><br><br><em>Why so?<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"900\" src=\"https:\/\/dev.jobera.com\/resources\/wp-content\/uploads\/2024\/06\/branding-challenges.jpg\" alt=\"Why do consumers switch to other brands?\" class=\"wp-image-19677\" srcset=\"https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/branding-challenges.jpg 800w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/branding-challenges-267x300.jpg 267w, https:\/\/jobera.com\/resources\/wp-content\/uploads\/2024\/06\/branding-challenges-768x864.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salesforce<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>66%<\/strong> of consumers had <strong>better deals<\/strong> so they switched. <sup>[7]<\/sup><\/li>\n\n\n\n<li><strong>58%<\/strong> of consumers turned to other brands providing<strong> better quality products<\/strong>.&nbsp;<\/li>\n\n\n\n<li><strong>48%<\/strong> of consumers switched to some other brands due to <strong>better customer service<\/strong>.&nbsp;<\/li>\n\n\n\n<li><strong>46%<\/strong> of consumers prefer <strong>product variety and availability<\/strong>, so they switched brands.<\/li>\n\n\n\n<li><strong>44%<\/strong> of consumers switched to other brands for<strong> convenience<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"branding-and-building-brand-trust\">Branding And Building Brand Trust&nbsp;<\/h2>\n\n\n\n<p><em>How do some brands build strong trust among customers?<\/em><\/p>\n\n\n\n<p><em>Connecting with customers is the key!<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Personalization<\/h4>\n\n\n\n<p><strong>70% <\/strong>of consumers expect <strong>personalized responses<\/strong> when they reach out to brands on social channels. <sup>[5]<\/sup><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Customer Support<\/h4>\n\n\n\n<p><strong>76% <\/strong>of consumers want brands to <strong>prioritize customer support <\/strong>and <strong>respond <\/strong>quickly. <sup>[5]<\/sup><\/p>\n\n\n\n<p>While <strong>69%<\/strong> of consumers<strong> expect <\/strong>a <strong>response within<\/strong> the <strong>same day<\/strong> of reaching out. <sup>[5]<\/sup><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brand Values<\/h4>\n\n\n\n<p><strong>84%<\/strong> of shoppers agree they are<strong> inclined to buy <\/strong>from <strong>brands t<\/strong>hey share values with. <sup>[5]<\/sup><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Transparency<\/h4>\n\n\n\n<p><strong>81%<\/strong> of consumers consider <strong>data transparency<\/strong> important for<strong> trusting a brand.<\/strong> <sup>[5]<\/sup>&nbsp;<\/p>\n\n\n\n<p>Brands should not overdo it as <strong>45%<\/strong> of people will <strong>unfollow <\/strong>a brand due to <strong>high self-promotion<\/strong>. <sup>[6]<\/sup><\/p>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#fff9ed\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>If you found this article interesting, you might enjoy these too:<\/strong><\/p>\n\n\n<p>[related_posts_by_tax taxonomies=&#8221;category,post_tag&#8221; posts_per_page=&#8221;5&#8243; orderby=&#8221;post_modified&#8221; title=&#8221;&#8221;]<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fa-qs\">FAQs&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is the most valuable brand in the world?<\/h3>\n\n\n\n<p>Apple holds the title of the world&#8217;s most valuable brand as of the latest statistics. The tech industry, in general, dominates in terms of brand value, highlighting the immense impact and influence of technology companies on global markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How important is customer loyalty to a brand&#8217;s success?<\/h3>\n\n\n\n<p>Customer loyalty is crucial for brand success. Statistics show that 56% of consumers are more likely to buy from brands with loyalty programs, and 83% of shoppers reported that loyalty programs influence their decision to buy again from a brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What role does social media play in brand marketing?<\/h3>\n\n\n\n<p>Social media is a powerful tool in brand marketing. About 85% of consumers use social media to research new brands, and brands that post consistently on their social media handles have seen revenue increases of 10% to 20%.&nbsp;<\/p>\n\n\n\n<p>Additionally, 52% of people said they post on social media at least once a month about products they&#8217;ve purchased, highlighting the platform&#8217;s potential for organic marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does brand design impact consumer perception?<\/h3>\n\n\n\n<p>Brand design significantly impacts consumer perception. For instance, it only takes 50 milliseconds for consumers to judge the visual appeal of a brand.&nbsp;<\/p>\n\n\n\n<p>A signature color can increase brand recognition by 80%, and many Fortune 500 companies invest heavily in their logos, with 40% using the color blue to convey trust and stability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What challenges do brands face in maintaining customer trust?<\/h3>\n\n\n\n<p>Maintaining customer trust is challenging yet essential. Key factors include providing personalized responses (expected by 70% of consumers), prioritizing customer support (76% of consumers want quick responses), and maintaining transparency (81% consider data transparency important).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion&nbsp;<\/h2>\n\n\n\n<p>Branding is a multifaceted and dynamic aspect of business that significantly impacts consumer behavior and company success. From the importance of customer loyalty and social media engagement to the critical role of design and the challenges of maintaining trust, effective branding strategies are essential in today&#8217;s competitive market.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"source\">Source<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Statista. <a href=\"https:\/\/www.statista.com\/statistics\/1388720\/b2b-ad-spend-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business-to-business (B2B) advertising spending in the United States from 2020 to 2024<\/a><\/li>\n\n\n\n<li>Yotpo. <a href=\"https:\/\/www.yotpo.com\/blog\/the-new-reality-of-loyalty-consumers-want-brands-to-earn-it\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The New Reality of Loyalty: Consumers Want Brands To Earn It<\/a><\/li>\n\n\n\n<li>Zipdo. <a href=\"https:\/\/zipdo.co\/statistics\/employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Employer Branding Statistics: Latest Data &amp; Summary<\/a><\/li>\n\n\n\n<li>Website Planet. <a href=\"https:\/\/www.websiteplanet.com\/blog\/logo-design-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">60+ Logo Stats and Facts- New Fortune 500 List Research [2024]<\/a><\/li>\n\n\n\n<li>Sprouts Social. <a href=\"https:\/\/sproutsocial.com\/insights\/press\/new-research-indicates-a-shift-in-what-consumers-find-memorable-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">New Research Indicates a Shift in What Consumers Find Memorable on Social Media<\/a><\/li>\n\n\n\n<li>Tint Up. <a href=\"https:\/\/www.go.tintup.com\/hubfs\/TINT%20-%20Downloads\/State-of-User-Generated-Content-2022_TINT.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The State of User-Generated Content 2022<\/a><\/li>\n\n\n\n<li>Salesforce. <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">State of the Connected Customer Report<\/a><\/li>\n\n\n\n<li>Salsify. <a href=\"https:\/\/www.salsify.com\/resources\/report\/content-2022-salsify-consumer-research-the-value-of-building-brand-trust\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">US Consumers Pay More for Brands They Trust<\/a><\/li>\n\n\n\n<li>Interbrand. <a href=\"https:\/\/www.rankingthebrands.com\/PDF\/Interbrand%20Best%20Global%20Brands%202021.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Interbrand Best Global Brands 2021.pdf<\/a><\/li>\n\n\n\n<li>Brand Directory. <a href=\"https:\/\/brandirectory.com\/rankings\/global\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The annual report on the most valuable and strongest global brands<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Do you have any favorite brands? 62% of customers feel emotionally attached to their favorite brands. 40% of shoppers said\u2026<\/p>\n","protected":false},"author":6,"featured_media":19678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-19669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"_links":{"self":[{"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/posts\/19669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/comments?post=19669"}],"version-history":[{"count":0,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/posts\/19669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/media\/19678"}],"wp:attachment":[{"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/media?parent=19669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/categories?post=19669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/tags?post=19669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}