{"id":25085,"date":"2024-07-22T10:19:10","date_gmt":"2024-07-22T10:19:10","guid":{"rendered":"https:\/\/jobera.com\/?p=25085"},"modified":"2024-07-22T10:19:10","modified_gmt":"2024-07-22T10:19:10","slug":"online-video-consumption-statistics","status":"publish","type":"post","link":"https:\/\/jobera.com\/resources\/online-video-consumption-statistics\/","title":{"rendered":"Online Video Consumption Statistics and Trends [2026]"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>General Consumption<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>85%<\/strong> of US internet users watch online video content monthly.<\/li>\n\n\n\n<li><strong>78%<\/strong> of people watch online videos weekly, and <strong>55%<\/strong> daily.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Platform Preferences<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>9 out of 10<\/strong> people aged 18-44 in the US watch YouTube.<\/li>\n\n\n\n<li><strong>50%<\/strong> of viewers aged 18-34 will stop what they&#8217;re doing to watch a new video by a favorite YouTuber.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Time Spent<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users spend an average of <strong>6 hours and 48 minutes<\/strong> weekly watching online videos.<\/li>\n\n\n\n<li>US adults watch digital videos for an average of <strong>62 minutes<\/strong> per day.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Device Trends<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile video consumption is projected to grow by <strong>35%<\/strong> in 2021.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impact of COVID-19<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online video consumption increased by over <strong>9%<\/strong> in 2020.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumer Behavior<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>54%<\/strong> want more video content from their favorite brands.<\/li>\n\n\n\n<li><strong>53%<\/strong> watch videos to see product reviews before purchasing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engagement<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>65%<\/strong> of viewers watch more than <strong>75%<\/strong> of a video.<\/li>\n\n\n\n<li>Social videos generate <strong>1200%<\/strong> more shares than text and images combined.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email Marketing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Including video in an email increases clicks by <strong>200-300%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Video Content Preferences<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-demand and live streaming are now the favorite types of video content.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#fff9ed\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>If you found this article interesting, you might enjoy these too:<\/strong><\/p>\n\n\n<p>[related_posts_by_tax taxonomies=&#8221;category,post_tag&#8221; posts_per_page=&#8221;5&#8243; orderby=&#8221;post_modified&#8221; title=&#8221;&#8221;]<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Market Projection<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By 2022, online videos are expected to make up more than <strong>82%<\/strong> of all consumer internet traffic.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social Media<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook users watch over <strong>100 million hours<\/strong> of video daily.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advertising<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online video ads have a viewability rate of <strong>66%<\/strong> across devices.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>General Consumption Platform Preferences Time Spent Device Trends Impact of COVID-19 Consumer Behavior Engagement Email Marketing Video Content Preferences If\u2026<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[143],"class_list":["post-25085","post","type-post","status-publish","format-standard","hentry","category-statistics","tag-video"],"_links":{"self":[{"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/posts\/25085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/comments?post=25085"}],"version-history":[{"count":0,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/posts\/25085\/revisions"}],"wp:attachment":[{"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/media?parent=25085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/categories?post=25085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobera.com\/resources\/wp-json\/wp\/v2\/tags?post=25085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}