Local Search Behavior
- Quick Conversions: Half of all mobile searches result in store visits within 24 hours.
- Proximity Effect: 72% of people conducting local searches visit stores within 5 miles.
- Google Maps Reliance: 86% of users check business locations on Google Maps.
Content and User Experience
- Old Content, New Traffic: Refreshing old blog posts can boost organic traffic by 106%.
- Content Length for Top Ranking: Top Google results typically feature articles around 1,890 words.
- Content Engagement: 47% of consumers review 3-5 pieces of content before engaging with sales.
- User Retention: Nearly 80% of users avoid returning to a website after a poor experience.
Search Engine Dominance
- Google’s Market Share: Google controls 92.04% of the global search engine market.
- Search Engine Initiatives: 68% of online experiences and 93% of all online journeys start with a search engine.
SEO Effectiveness
- SEO Over PPC: 70% of marketers consider SEO more effective than pay-per-click advertising.
- Organic Search Traffic: Organic search is responsible for 53.3% of all website traffic.
- SEO as a Priority: 61% of marketers prioritize SEO to enhance organic presence.
- Rising Effectiveness: 82% of marketers report increasing SEO effectiveness, with 42% noting significant growth.
User Search Behavior
- Mobile Voice Searches: 50% of mobile searches are performed via voice.
- Search Query Length: Half of all search queries are four words or longer.
- “Best” Searches: Mobile searches for “best” have surged over 80% in the last two years.
- Click-Through Rate: The top Google search result enjoys an average click-through rate of 31.7%.
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User Engagement
- First Page Importance: 75% of users never navigate past the first page of search results.
- Content Marketing: 93% of B2B companies find content marketing more effective for lead generation than traditional methods.
Marketer Insights
- SEO Investment: Marketers are increasingly seeing the value and effectiveness of investing in SEO strategies.
Alison Adams, a Philly native and proud University of Pennsylvania alum, is your go-to Career Expert with a laid-back approach. She’s been in the job seeker’s shoes and knows how to navigate the wild world of work. Alison’s all about sharing practical tips and tricks with a personal touch, making her a favorite for those looking to level up their careers.