40+ Key Shopify Statistics And Trends You Need To Know [2024]

May 3, 2024 0 Comments

Do you use Shopify?

More than 2.1 million people use Shopify daily. 

Over 4.4 million live websites are currently running on the Shopify platform.

Fashion, apparel, and jewelry are among the top business categories using Shopify, with fashion leading at 116,045 stores.

Do you know an average Shopify store earns $92 per customer?

Currently, 1.75 million merchants are selling on Shopify.

Are you ready to launch your online store? Here are the statistics you need to know.

Top Shopify Statistics: Editor’s Pick

Shopify made about $1.8 billion for subscriptions in 2023
  1. Shopify started as an online store named ‘Snowdevil’. [1]
  2. 1 out of 3 Shopify stores is from the US. [1]
  3. Shopify is now worth more than $100 billion. [2].
  4. Shopify has experienced significant growth in the number of users over time, reaching 4,609,000 users in 2024. [1]
  5. 28% of US websites use Shopify for their eCommerce needs. [8]
  6. Shopify platform has a total eCommerce market share of 10.32%. [9]
  7. Shopify merchants have generated more than $307 billion in the global economy. [9]
  8. Shopify’s stock price rose from $10.10 in December 2017 to $64.6 in July 2023. [9]
  9. 74% of Shopify’s revenue comes from transaction fees, payment processing fees, and other merchant services, bringing in $5.2 billion in 2023. [7]

General Shopify Statistics

Did you know Shopify started as an online store, ‘Snowdevil’? [1]

Over 4.4 million live websites are currently running on the Shopify platform. [1]

25000+ sites are actively using Shopify Plus. [1]

1 out of 3 Shopify stores is from the US. [1] 

Currently, 1.75 million merchants are selling on Shopify. [1]

Shopify is now worth more than $100 billion. [2]

The average Shopify store earns $92 per customer. [6]

Wondering about the number of Shopify Plus stores in various countries?

The US has the most Shopify stores, about 18,767. [8]

Others are not even close to the US, the Uk is next with 2,161 stores. [8]

Shopify plus stores in major countries
Source: Meetanshi

Shopify Usage Statistics

The daily active users on Shopify are more than 2.1 million. [1]

How many people use Shopify over time?

Here are Shopify user statistics over time:

YearNumber of Shopify users
201241,000+
201384,000+
2014145,000+
2015200,000+
2016377,500+
2017609,000+
2018820,000+
20191,000,000+
20201,749,000+
20212,063,000+
20224,192,000+
20234,889,000+
20244,609,000+
Source: Shopify

28% of US websites use Shopify for their eCommerce needs. [8]

Here is the list of top business categories using Shopify along with their number of Shopify stores.

Business CategoryNumber Of Shopify Stores
Fashion116,045
Apparel91,948
Jewelry77,874
Bags47,424
Shoes38,538
Women’s Clothing36,541
Makeup34,005
Home Decor33,391
Fitness31,464
Groceries & Food26,602
Coffee29,821
Bed and Bathroom21,594
Kitchenware22,630
Furniture22,821
Skincare16,628
Nutrition18,677
Source: Meetanshi

Shopify Earning & Market Share Statistics

  • Shopify platform has a total eCommerce market share of 10.32%. [9]
  • Shopify merchants have generated more than $307 billion in the global economy. [9]
  • Shopify’s monthly recurring revenue was $141 million for the year 2023. [9]
  • According to the latest statistics, on average, Shopify stores generate $67,000 in annual revenue.  [9]
  • Shopify’s stock price rose from about $10 in December 2017 to $64.6 in July 2023.  [9]
  • The average customer return rate in Shopify is 27%[9] 
  • 69% of online sales during BFCM took place via Shopify merchants.  [9] 
  • The average Shopify store earns $92 per customer. [6]

How Does Shopify Make Money?

Shopify makes money from subscription plans and other e-commerce features and services. [7]

Shopify made about $1.8 billion for subscriptions in 2023. [7]

Shopify’s revenue from subscriptions made nearly 28% of its overall revenue intake. An increment from 23% in 2022. [7]

74% of Shopify’s revenue comes from transaction fees, payment processing fees, and other merchant services; this revenue stream brought in $5.2 billion in 2023. [7]

Shopify revenue statistics
Source: Shopify
Shopify is the 10th-largest online services company in the world
  1. According to Statista, Shopify is the 10th-largest online services company in the world. [3]
  2. Currently, Shopify employs more than 11,600 people. [4]
  3. There are over 10,000 apps in the Shopify App Store. [4]
  4. An average Shopify merchant uses 6 Shopify apps. [5]
  5. On average, the top 25% of Shopify app developers earn $162,000 per year. [5]

FAQs

Can Shopify accommodate businesses with unique requirements or niches?

Yes, Shopify caters to businesses with diverse requirements and niches. Its customizable themes, extensive app store, and flexible development options allow businesses to create tailored solutions that meet their specific needs, whether they’re in fashion, electronics, food, or any other industry.

How many websites are currently running on the Shopify platform?

Over 4.4 million live websites are currently running on the Shopify platform.

What is the average revenue per customer for Shopify stores?

The average Shopify store earns $92 per customer.

How does Shopify ensure security for its users and their customers?

Shopify prioritizes security by implementing robust measures such as SSL encryption, PCI compliance, and fraud prevention tools. 

Additionally, Shopify offers secure payment gateways and adheres to industry standards to protect sensitive customer data and transactions.

What is the market share of Shopify in the eCommerce industry?

Shopify platform has a total eCommerce market share of 10.32%.

How much revenue do Shopify merchants generate globally?

Shopify merchants have generated more than $307 billion in the global economy.

Conclusion

Shopify has emerged as a dominant force in the eCommerce industry, with millions of active users and billions of dollars in revenue generated by its merchants. The platform’s growth trajectory and market share indicate its significance in empowering businesses worldwide to establish and expand their online presence. 

With its extensive range of features, a robust ecosystem of apps, and continuous innovation, Shopify continues to shape the future of eCommerce and drive entrepreneurship across various industries. 

Sources 

  1. Snowdevil. Shopify demo store
  2. CompaniesMarketCap. Largest Canadian companies by market capitalization 
  3. Statista. Market cap of leading consumer internet and online service companies worldwide as of June 2023 
  4. Shopify. Shopify creates the best commerce tools for anyone, anywhere, to start and grow a business
  5. ShopifyAndYou. Statistics and figures about Shopify
  6. Littledata. What is the average revenue per customer for Shopify?
  7. Shopify. Finance info
  8. Meetanshi. Shopify Statistics
  9. Macro Trends. Shopify Market Cap 2013-2023