40+ Social Media Recruitment Statistics: Now Hiring Goes Beyond Resume [2024]

February 21, 2024 0 Comments

Are your social media profiles updated?

If not, do it now! 

As recruiters are hiring from there!

Latest statistics suggest, 92% of employers use social media to find talent

82% of employers are actively using social media to hire passive job seekers.

A not up to the mark profile can cost you a job. As 54% of employers have eliminated candidates based on their social media feeds.

67% of employers use social media sites to learn more about their employees’ professional and personal achievements.

How are top companies leveraging social media for recruitment? Let’s find out!

Top Social Media Recruitment Statistics: Editor’s Pick

70% of employers use social media handles for screening employees
  1. There are 4.9 billion social media users across the world. 
  2. 92% of employers use social media to find talent. [2]
  3. 79% of job seekers look for jobs on social media. [5]
  4. 62% of Gen Z have found job opportunities on social media. [5]
  5. 84% of small companies use social media for recruitment because it is cost-effective for employers and job seekers. [8]
  6. 50% of job seekers agreed that a brand’s Facebook page is more useful than its website. [7]
  7. 90% of recruiters use LinkedIn to find suitable candidates. [14]
  8. 52 million people use LinkedIn to search for jobs each week. [12]

Social Media Statistics For Recruiters

Why use social media for jobs?

Because almost everyone is hanging out on there, including your recruiters.

According to recent data, 92% of employers use social media to find talent. [2]

82% of employers are actively using social media to hire passive job seekers. [1]

9% of firms who are not currently using social media, intend to do so soon. [3]

It is interesting to note that 54% of employers have eliminated candidates based on their social media feeds. [4]

70% of employers admitted to using social media handles for screening employees. [4]

Social Media Statistics For Job Seekers

79% of job seekers look for jobs on social media. [5]

Gen Z prefer social media the most and are highly benefitted by it. [5]

62% of Gen Z have found job opportunities on social media. [5]

60% of employers agreed that they are already using Facebook to look for potential candidates. [6]

50% of job seekers agreed that a brand’s Facebook page is more useful than its website. [7]

Benefits of Social Media Recruitment

What the fuss is all about? Why social media recruitment?

which generations benefit most from the social media

There are 4.9 billion social media users across the world. It is a platform with a wider reach, better targeting, cost-effectiveness, and faster hiring rates. 

  1. Wider Reach. Social media is used by 57% of job seekers, allowing recruiters to target a larger candidate pool. 73% of millennial job seekers have found their latest job via social media. [8]
  2. Cost Effectiveness. 84% of small companies use social media for recruitment because it is cost-effective for employers and job seekers. [8]
  3. Employer Branding. 94% of recruiters use social media to discuss their company, culture, and achievements to attract potential candidates. [9]
  4. Networking. 67% of employers use social media sites to learn more about their employees’ professional and personal achievements. [9]
  5. Flexible hiring. 80% of employers agreed that social media recruitment has approved them to find passive candidates. [5]

Gen Zs were reported to get most benefits of social media recruitment, while baby boomers take the least. [10] 

Social Media Recruitment Platform Statistics

Confused between various platforms? 

Where do you have highest chances of getting hired?

Statistics suggests, LinkedIn and Facebook are among the top recruiting social media platforms.

top social media sites for recruiters
  • 90% of recruiters use LinkedIn to find suitable candidates. [14]
  • 55% prefer Facebook for hiring.
  • While 47% are using Twitter, 11% rely on Instagram for recruiting.

LinkedIn Recruitment Statistics

every minute, there are 8 people hired through Linkedin
  • LinkedIn has over 1 billion members in more than 200 countries and territories making it the most popular corporate platform. [11]
  • About 60% of LinkedIn’s users are millennials. [12]
  • 52 million people use linkedIn to search for jobs each week. [12]
  • It is stunning to note that 101 job applications are submitted every second on LinkedIn. [13]
  • 2.7 million companies post jobs on LinkedIn every week. [14]
  • Every minute, there are 8 people hired through LinkedIn. [15]

Facebook Recruitment Statistics

Next popular platform is Facebook, with 2 billion daily active users. [16]

81% of job seekers want to see opportunities posted on Facebook career pages. [16]

60% of recruiters currently use Facebook to search for suitable candidates. [17]

FAQs 

What percentage of recruiters use social media?

According to latest statistics 94% of recruiters use social media.

What are social media platform statistics?

LinkedIn is most popular social media platforms for both job seekers and recruiters. 

  • 90% of recruiters use linkedIn to find suitable candidates.
  • 55% prefer facebook for hiring.
  • While 47% are using twitter, 11% rely on instagram for recruiting.

Are people really getting hired via social media?

Yes, as 62% of Gen Z have found job opportunities on social media. 

56% of recruiters admit that they find the best candidates through social media.

How effective is social media in recruiting?

Social media has emerged as very effective in recruitment. 73% of job seekers aged 18-34 finding their last job through it. 56% of millennials have been benefited from social media recruiting. 

Final Thoughts

Social media has connected the world not just personally but also professionally. It has emerged as highly beneficial for both recruiters and job seekers. As 90% of recruiters use it to hire talent and 79% of job seekers search job here. 

Statistics suggests, LinkedIn and Facebook are among the top recruiting social media platforms. With 101 job applications being submitted every second on LinkedIn.

94% of recruiters use social media to discuss their company, culture, and achievements to attract potential candidates. Gen Zs are reported to get most benefits of social media recruitment, while baby boomers take the least. 

Sources

  1. SHRM. Survey: Employers Using Social Media to Find Passive Candidates 
  2. EnterpriseApps. Social media recruitment statistics
  3. Apollotechnical. Social media recruitment statistics
  4. Harvard Business Review. Stop screening candidates
  5. GoHire. Social media recruitment statistics
  6. GaggleAMP. Social media recruitment statistics
  7. Sproutsocial. Social media marketing stats
  8. Study Work Grow. The impacts of social media on job prospects for students
  9. Tech Target. Social media recruitment (social media recruiting)
  10. Qureos. Social Media Recruitment Statistics 
  11. LinkedIn. About LinkedIn
  12. Hootsuite. 2022 Digital Trends Report
  13. The Social Shepherd. 41 Essential LinkedIn Statistics You Need to Know in 2024
  14. LinkedIn. LinkedIn Stats You Need To Know in 2023
  15. CNBC. 3 LinkedIn red flags that could cost you a job
  16. Recruiterflow. Why should you use Facebook for recruitment in 2024?
  17. Statista. Number of daily active Facebook users worldwide as of 4th quarter 2023