50+ TikTok Statistics, Trends & Influencer Insights [2024]

May 3, 2024 0 Comments

Do you spend hours scrolling TikTok? 

You are not alone!

According to 2022 statistics by Sensor Tower, the average time spent on TikTok among Android users per day was 95 minutes. 

As of 2023, TikTok has 1.92 billion users.

90% of TikTok users report that the platform makes them happy.

It is to be noted that 2.5% of TikTok’s monthly active users are kids below 11 years old in the US.

The most followed TikToker is Khabane Lame, with 162 million followers, a 37.64% increase since November 2021.

Ready to dive deeper into TikTok trends?

Unlock the TikTok phenomenon with revealing statistics.

Top TikTok Statistics: Editor’s Pick

TikTok is available in 40+ languages
  1. TikTok is expected to reach 2 billion by the end of 2024. [1]
  2. TikTok places 7th in the most trusted apps by brands. [5]
  3. As of 2023,  Douyin, China’s version of TikTok, has 750 million daily active users. [2]
  4. Only 13.7% of their user base in the US is aged 45 and over. [9]
  5. 44.4% of TikTok users are aged below 24 in the US. [9]
  6. ByteDance (TikTok’s owner company) was valued at $223.5 billion in 2023.
  7. TikTok is the #1 downloaded app in more than 40 countries across the world. [3]
  8. Since its launch in 2016, TikTok has reached over 4.1 billion downloads till now. [13
  9. TikTok was reported to bring in $11.6 billion in ad revenue in 2022.
  10. US adults spend 55.8 minutes per day on TikTok in 2023. [8]

General TikTok Usage Statistics

Are you on TikTok? 

Since its launch in 2016, TikTok has captured audiences throughout the world and is the new norm, especially for Gen Zs. 

As of 2023, TikTok has 1.92 billion users. [1]

There has been an increase of 16% compared to 2022. [1]

 The app is expected to reach 2 billion by the end of 2024. [1]

TikTok places 7th in the most trusted apps by brands. [5]

90% of TikTok users report that the platform makes them happy. [4]

TikTok is available in 40+ languages. [14]

TikTok Users Statistics

TikTok’s monthly active users have grown 1157.76% since January 2018. [11]

As of 2023,  Douyin, China’s version of TikTok, has 750 million daily active users. [2]

Since TikTok’s international launch in September 2017, it witnessed massive growth and users as shown in the following data. 

Month of the yearMonthly active users% of increment
Jan 201854,793,729
Dec 2018271,188,301394.9%
Dec 2019507,552,66087.2%
Jul 2020689,174,20935.8%
Sep 2021over 1 billion45.1%
Source:  CNBC

TikTok Statistics By Demographics

Women aged between 18 to 24 comprise 18.2% of TikTok’s global audience. [6]

US TikTok users by age group
Source: eMarketer
  • Only 13.7% of their user base in the US is aged 45 and over. [9]
  • 44.4% of TikTok users are aged below 24 in the US. [9]
  • It is shocking to note that 2.5% of TikTok’s monthly active users are kids below 11 years old in the US. [9]
  • 17.7% of TikTok’s monthly active users are aged between 12 to 17 years. [9]
  • 25.2% of TikTok’s monthly active users in the US are 25 to 34 years old.  [9] 

There is no significant gender disparity in TikTok users as 49.2% of TikTok users are women, and  50.8% are men worldwide. [10]

Global TikTok Download Statistics

TikTok is the #1 downloaded app in more than 40 countries across the world. [3]

Since its launch in 2016, TikTok has reached over 4.1 billion downloads till now. [13]

Looking at the recent data, TikTok downloads took a major hit in the third quarter of 2023 with 272.7 million total downloads. [13]

Quarter, yearTikTok downloads worldwide
Q1 2018113.87 million
Q2 2018160.48 million
Q3 2018183.73 million
Q4 2018195.67 million
Q1 2019193.09 million
Q2 2019151.25 million
Q3 2019167.02 million
Q4 2019192.48 million
Q1 2020313.53 million
Q2 2020291.99 million
Q3 2020197.04 million
Q4 2020181.93 million
Q1 2021179.57 million
Q2 2021202.34 million
Q3 2021177.53 million
Q4 2021161.65 million
Q1 2022195.75 million
Q2 2022219.92 million
Q3 2022244.23 million
Q4 2022198.76 million
Q1 2023239.29 million
Q2 2023257.93 million
Q3 2023272.7 million
Source: Statista

TikTok Revenue & Growth Statistics

In 2023, the estimated brand value of TikTok was $84 billion. [14]

55% of people on TikTok said TikTok helps them discover new products/brands. [15]

ByteDance (TikTok’s owner company) was valued at $223.5 billion in 2023.

TikTok was reported to bring in $11.6 billion in ad revenue in 2022.

26% of marketers use TikTok to reach an audience. [16]

Annual TikTok consumer spending is $ 3.84 billion.

Who do you follow on TikTok? Are you a creator?

The most followed TikToker is Khabane Lame, with 162 million followers, a 37.64% increase since November 2021. [11]

Next in line is Charli D’Amelio with 151.6 million followers. [11]

Here is a list of top TikTok users with their followers as of 2021 data. 

UserFollowers
Khabane lame162 million
Charli D’Amelio151.6 million
Bella Poarch93.6 million
MrBeast91.3 million
Addison Rae88.7 million
Kimberly Loaiza80.3 million
Zach King80.2 million
TikTok76.3 million
CZN Burak74.6 million
Will Smith74.3 million
Source: Social Blade

TikTok is reported as the most popular influencer marketing channel with 69% of brands using influencer marketing. [18]

It is estimated that there are more than 100,000 influencers on TikTok. [18]

Mega-Influencers Make Over $1200 Per Post

Yes!! As astounding as it sounds, it is actually true. 

While nano-influencers make around $20 to $150 per post, mega-influencers with 1m+ followers make $1,200 and above per post on TikTok. [20]

According to Statista, here is the breakdown of influencer’s income on TikTok.

  1. Nano-influencers (1k-10k followers): $20 to $150 per post
  2. Micro-influencers (10k-50k followers): $30 to $400 per post
  3. Mid-tier influencers (50k-500k followers): $80 to $1,650 per post
  4. Macro-influencers (500k-1m followers): $150 to $3,500 per post
  5. Mega-influencers (1m+ followers):  $1,200 and above per post

How Much Time People Spend On TikTok? 

The average time spent on TikTok among Android users per day was 95 minutes

According to 2022 statistics by Sensor Tower, the average time spent on TikTok among Android users per day was 95 minutes. [7]

People spent the highest time on TikTok compared to other social media platforms in the last years worldwide. [7] 

US adults spend 55.8 minutes per day on TikTok in 2023. An increment from 45.3 minutes in 2021. [8]

In 2022, an average user in the US will spend 82 minutes per day using TikTok’s Android version. [7]

As screen time is impacting people’s health and life, in 2023 TikTok announced that they would limit screen time to one hour per day for minors. 

In 2023, the most popular song on TikTok was “Cupid – Twin Ver – Speed Up Version”– FIFTY FIFTY, with over 20 million creations worldwide. [19]

What was trending in the US last year?

  • Girl Dinner [19]
  • Acting like you’re in a Wes Anderson film 
  • Learning our red, green, and beige flags 
  • Where’s My Dad? 
  • Thank You To My Man 

Wondering if you missed any global trends? Let’s check!

  • Red, green and beige flags [19]
  • #WesAnderson 
  • Turning the clock forward with the Aged filter 
  • Cartoonifying yourself with the AI Style filter 
  • The Sim Simma Challenge 

FAQs

Outside China, TikTok’s largest markets are the US, Indonesia and Brazil. 

Yes, TikTok was very popular in India. It had 190 million users making it the app’s second largest market after China. 

Which countries have banned TikTok and why?

TikTok has faced bans or restrictions in several countries, including India, EU, Australia, Belgium, Canada, France, New Zealand, UK, and Afghanistan. They cited concerns over data privacy and national security..

How does TikTok’s user growth compared to Instagram’s?

While Instagram remains a dominant force in social media, TikTok is rapidly gaining momentum, especially among younger demographics. TikTok’s user growth is outpacing Instagram, making it a platform to watch for future trends and opportunities.

TikTok is known for its ever-evolving trends, from dance challenges to comedy skits and viral songs. Keep an eye out for trending hashtags and sounds, and don’t be afraid to jump in and participate to boost your visibility on the platform.

What are some key demographics of TikTok users?

TikTok’s user base skews younger, with a significant portion of users aged below 24. However, there’s also a growing presence of older demographics on the platform. Gender distribution is relatively balanced, with women comprising 49.2% of users and men comprising 50.8%.

Conclusion

Are you ready to join the TikTok phenomenon? With over 1.92 billion users worldwide and a growing list of engaging trends, TikTok offers an unparalleled platform for creativity and expression. From popular influencers to viral challenges, TikTok continues to captivate audiences and redefine digital culture. Don’t miss out on the opportunity to showcase your talent and connect with a global community on TikTok!

Sources

  1. Forbes. Instagram Is Outpacing TikTok For User Growth
  2. Umssocial. China’s social media platforms
  3. Time. ‘We Can Turn It Off.’ Why TikTok’s New Teen Time Limit May Not Do Much
  4. Newsroom. What’s Next 2023 Trend Report
  5. Hootsuite. Social Media Trends 2024
  6. Statista. Distribution of TikTok users worldwide
  7. SensorTower. Nearly One-Third of TikTok’s Installed Base Uses the App Every Day
  8. eMarketer. Time Spent on TikTok
  9. eMarketer. US TikTok users by age
  10. Statista. TikTok users worldwide as of January 2024, by gender
  11. Bloomberg. TikTok Turns On the Money Machine
  12. CNBC. TikTok reveals detailed user numbers for the first time
  13. Statista. Number of TikTok downloads from 1st quarter 2018 to 4th quarter 2023
  14. Statista. Brand value of TikTok/Doujin worldwide from 2020 to 2023
  15. TikTok. Business account stats
  16. Statista. 26% of marketers are using TikTok
  17. Statista. TikTok annual consumer spending worldwide from 2016 to 2023
  18. Influencermarketinghub. Most popular influencer marketing channel,
  19. Agorapulse. TikTok Statistics
  20. Statista. Price per post for Tiktok influencers