Do you spend hours scrolling TikTok?
You are not alone!
According to 2022 statistics by Sensor Tower, the average time spent on TikTok among Android users per day was 95 minutes.
As of 2023, TikTok has 1.92 billion users.
90% of TikTok users report that the platform makes them happy.
It is to be noted that 2.5% of TikTok’s monthly active users are kids below 11 years old in the US.
The most followed TikToker is Khabane Lame, with 162 million followers, a 37.64% increase since November 2021.
Ready to dive deeper into TikTok trends?
Unlock the TikTok phenomenon with revealing statistics.
Top TikTok Statistics: Editor’s Pick
- TikTok is expected to reach 2 billion by the end of 2024. [1]
- TikTok places 7th in the most trusted apps by brands. [5]
- As of 2023, Douyin, China’s version of TikTok, has 750 million daily active users. [2]
- Only 13.7% of their user base in the US is aged 45 and over. [9]
- 44.4% of TikTok users are aged below 24 in the US. [9]
- ByteDance (TikTok’s owner company) was valued at $223.5 billion in 2023.
- TikTok is the #1 downloaded app in more than 40 countries across the world. [3]
- Since its launch in 2016, TikTok has reached over 4.1 billion downloads till now. [13
- TikTok was reported to bring in $11.6 billion in ad revenue in 2022.
- US adults spend 55.8 minutes per day on TikTok in 2023. [8]
General TikTok Usage Statistics
Are you on TikTok?
Since its launch in 2016, TikTok has captured audiences throughout the world and is the new norm, especially for Gen Zs.
As of 2023, TikTok has 1.92 billion users. [1]
There has been an increase of 16% compared to 2022. [1]
The app is expected to reach 2 billion by the end of 2024. [1]
TikTok places 7th in the most trusted apps by brands. [5]
90% of TikTok users report that the platform makes them happy. [4]
TikTok is available in 40+ languages. [14]
TikTok Users Statistics
TikTok’s monthly active users have grown 1157.76% since January 2018. [11]
As of 2023, Douyin, China’s version of TikTok, has 750 million daily active users. [2]
Since TikTok’s international launch in September 2017, it witnessed massive growth and users as shown in the following data.
| Month of the year | Monthly active users | % of increment |
|---|---|---|
| Jan 2018 | 54,793,729 | – |
| Dec 2018 | 271,188,301 | 394.9% |
| Dec 2019 | 507,552,660 | 87.2% |
| Jul 2020 | 689,174,209 | 35.8% |
| Sep 2021 | over 1 billion | 45.1% |
TikTok Statistics By Demographics
Women aged between 18 to 24 comprise 18.2% of TikTok’s global audience. [6]
- Only 13.7% of their user base in the US is aged 45 and over. [9]
- 44.4% of TikTok users are aged below 24 in the US. [9]
- It is shocking to note that 2.5% of TikTok’s monthly active users are kids below 11 years old in the US. [9]
- 17.7% of TikTok’s monthly active users are aged between 12 to 17 years. [9]
- 25.2% of TikTok’s monthly active users in the US are 25 to 34 years old. [9]
There is no significant gender disparity in TikTok users as 49.2% of TikTok users are women, and 50.8% are men worldwide. [10]
Global TikTok Download Statistics
TikTok is the #1 downloaded app in more than 40 countries across the world. [3]
Since its launch in 2016, TikTok has reached over 4.1 billion downloads till now. [13]
Looking at the recent data, TikTok downloads took a major hit in the third quarter of 2023 with 272.7 million total downloads. [13]
| Quarter, year | TikTok downloads worldwide |
|---|---|
| Q1 2018 | 113.87 million |
| Q2 2018 | 160.48 million |
| Q3 2018 | 183.73 million |
| Q4 2018 | 195.67 million |
| Q1 2019 | 193.09 million |
| Q2 2019 | 151.25 million |
| Q3 2019 | 167.02 million |
| Q4 2019 | 192.48 million |
| Q1 2020 | 313.53 million |
| Q2 2020 | 291.99 million |
| Q3 2020 | 197.04 million |
| Q4 2020 | 181.93 million |
| Q1 2021 | 179.57 million |
| Q2 2021 | 202.34 million |
| Q3 2021 | 177.53 million |
| Q4 2021 | 161.65 million |
| Q1 2022 | 195.75 million |
| Q2 2022 | 219.92 million |
| Q3 2022 | 244.23 million |
| Q4 2022 | 198.76 million |
| Q1 2023 | 239.29 million |
| Q2 2023 | 257.93 million |
| Q3 2023 | 272.7 million |
TikTok Revenue & Growth Statistics
In 2023, the estimated brand value of TikTok was $84 billion. [14]
55% of people on TikTok said TikTok helps them discover new products/brands. [15]
ByteDance (TikTok’s owner company) was valued at $223.5 billion in 2023.
TikTok was reported to bring in $11.6 billion in ad revenue in 2022.
26% of marketers use TikTok to reach an audience. [16]
Annual TikTok consumer spending is $ 3.84 billion.
Popular TikTok Creator & Influencer Statistics
Who do you follow on TikTok? Are you a creator?
The most followed TikToker is Khabane Lame, with 162 million followers, a 37.64% increase since November 2021. [11]
Next in line is Charli D’Amelio with 151.6 million followers. [11]
Here is a list of top TikTok users with their followers as of 2021 data.
| User | Followers |
|---|---|
| Khabane lame | 162 million |
| Charli D’Amelio | 151.6 million |
| Bella Poarch | 93.6 million |
| MrBeast | 91.3 million |
| Addison Rae | 88.7 million |
| Kimberly Loaiza | 80.3 million |
| Zach King | 80.2 million |
| TikTok | 76.3 million |
| CZN Burak | 74.6 million |
| Will Smith | 74.3 million |
TikTok is reported as the most popular influencer marketing channel with 69% of brands using influencer marketing. [18]
It is estimated that there are more than 100,000 influencers on TikTok. [18]
Mega-Influencers Make Over $1200 Per Post
Yes!! As astounding as it sounds, it is actually true.
While nano-influencers make around $20 to $150 per post, mega-influencers with 1m+ followers make $1,200 and above per post on TikTok. [20]
According to Statista, here is the breakdown of influencer’s income on TikTok.
- Nano-influencers (1k-10k followers): $20 to $150 per post
- Micro-influencers (10k-50k followers): $30 to $400 per post
- Mid-tier influencers (50k-500k followers): $80 to $1,650 per post
- Macro-influencers (500k-1m followers): $150 to $3,500 per post
- Mega-influencers (1m+ followers): $1,200 and above per post
How Much Time People Spend On TikTok?
According to 2022 statistics by Sensor Tower, the average time spent on TikTok among Android users per day was 95 minutes. [7]
People spent the highest time on TikTok compared to other social media platforms in the last years worldwide. [7]
US adults spend 55.8 minutes per day on TikTok in 2023. An increment from 45.3 minutes in 2021. [8]
In 2022, an average user in the US will spend 82 minutes per day using TikTok’s Android version. [7]
As screen time is impacting people’s health and life, in 2023 TikTok announced that they would limit screen time to one hour per day for minors.
Popular TikTok Trends
In 2023, the most popular song on TikTok was “Cupid – Twin Ver – Speed Up Version”– FIFTY FIFTY, with over 20 million creations worldwide. [19]
What was trending in the US last year?
- Girl Dinner [19]
- Acting like you’re in a Wes Anderson film
- Learning our red, green, and beige flags
- Where’s My Dad?
- Thank You To My Man
Wondering if you missed any global trends? Let’s check!
- Red, green and beige flags [19]
- #WesAnderson
- Turning the clock forward with the Aged filter
- Cartoonifying yourself with the AI Style filter
- The Sim Simma Challenge
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- Social Media Hacking Statistics: Insights and Trends [2025]
FAQs
In which countries is TikTok most popular?
Outside China, TikTok’s largest markets are the US, Indonesia and Brazil.
Was TikTok popular in India before it was banned?
Yes, TikTok was very popular in India. It had 190 million users making it the app’s second largest market after China.
Which countries have banned TikTok and why?
TikTok has faced bans or restrictions in several countries, including India, EU, Australia, Belgium, Canada, France, New Zealand, UK, and Afghanistan. They cited concerns over data privacy and national security..
How does TikTok’s user growth compared to Instagram’s?
While Instagram remains a dominant force in social media, TikTok is rapidly gaining momentum, especially among younger demographics. TikTok’s user growth is outpacing Instagram, making it a platform to watch for future trends and opportunities.
What are some popular TikTok trends to watch out for?
TikTok is known for its ever-evolving trends, from dance challenges to comedy skits and viral songs. Keep an eye out for trending hashtags and sounds, and don’t be afraid to jump in and participate to boost your visibility on the platform.
What are some key demographics of TikTok users?
TikTok’s user base skews younger, with a significant portion of users aged below 24. However, there’s also a growing presence of older demographics on the platform. Gender distribution is relatively balanced, with women comprising 49.2% of users and men comprising 50.8%.
Conclusion
Are you ready to join the TikTok phenomenon? With over 1.92 billion users worldwide and a growing list of engaging trends, TikTok offers an unparalleled platform for creativity and expression. From popular influencers to viral challenges, TikTok continues to captivate audiences and redefine digital culture. Don’t miss out on the opportunity to showcase your talent and connect with a global community on TikTok!
Sources
- Forbes. Instagram Is Outpacing TikTok For User Growth
- Umssocial. China’s social media platforms
- Time. ‘We Can Turn It Off.’ Why TikTok’s New Teen Time Limit May Not Do Much
- Newsroom. What’s Next 2023 Trend Report
- Hootsuite. Social Media Trends 2024
- Statista. Distribution of TikTok users worldwide
- SensorTower. Nearly One-Third of TikTok’s Installed Base Uses the App Every Day
- eMarketer. Time Spent on TikTok
- eMarketer. US TikTok users by age
- Statista. TikTok users worldwide as of January 2024, by gender
- Bloomberg. TikTok Turns On the Money Machine
- CNBC. TikTok reveals detailed user numbers for the first time
- Statista. Number of TikTok downloads from 1st quarter 2018 to 4th quarter 2023
- Statista. Brand value of TikTok/Doujin worldwide from 2020 to 2023
- TikTok. Business account stats
- Statista. 26% of marketers are using TikTok
- Statista. TikTok annual consumer spending worldwide from 2016 to 2023
- Influencermarketinghub. Most popular influencer marketing channel,
- Agorapulse. TikTok Statistics
- Statista. Price per post for Tiktok influencers
Manisha is a digital writer providing guidance in career development and growth. She facilitates skill development and implementation of the right strategies for advancement. At Jobera, She documents content around the latest market trend analysis, insights, and career planning.